CONCEPT

To rebrand Harrogate’s only rock and metal night “Bottom of the Bottle”. The idea was to create a set of seasonal visuals that could be used as posters for upcoming nights as well as something that could be used for merchandise for selling at the venue.

The night itself is the only place for like minded

metalheads to enjoy their favourite genre, as well as invest their money in the community they have established over the years.

The rebrand itself is a set of five uniquely distinct but not distant illustrative type treatments that have high impact and attract more than just the usual suspects.

Deliverables

5 x Type treatments5 x Seasonal posters1 x Promotional pack: VIP ticket, stickers, 1xA3 print and one A6 postcard print. Screenprinted.Web presence that sells merchandise

Audience

Middle class and working class metalheads who are local to the area, have a knowledge of the area and have a general interest in illustration and striking visuals.

PRODUCT 01

The illustrative type is an alternative to a logo that is best avoided for two reasons; to simulate a new night and to avoid looking like a stale image devoid of meaning in a corner of the poster like so many other gig nights in the area.

The type is meant to give the night the overall feeling of exclusivity, as each night they have is

different to the next, if the only similarity is the venue.

The readability and legibility had to be compromised to a point, as to ensure that the type treatments worked as illustrations in their own right, whilst working with the images I have produced already.

The colour palette is adhered to throughout the brief.

COLOURS

Pantones:

PRODUCT (RANGE)

I wanted to produce a range of images that not only encapsulated the night and targeted the audience, but something that could work with a limited colour palette.

The images work differently on both flyer and poster scales, since the level of detail and colour differs with both the larger and smaller

scales, once again coming back to the idea of individuality and exclusivity, relative to the audiences view of their subculture.

The illustrations were scanned in and vectored labouriously, to ensure that the images could be applied to a range of products with minimal fuss and for ease of production.

SPECIFICATIONS

Colour values (CMYK):

PRODUCT 04 (range)

The vectored nature of the illustrations allow for an easier transition to larger and smaller scales.

DISTRIBUTION

The online presence for the night would be orchestrated through their existing facebook group, which has enough of the demographic plugged into whats going on, so they merchandise would be on big cartel, as it is free to host and allows for easier editiing for other memebers of admin.

The site itself would sell t-shirts, hoodies, caps, prints and badge packs. The production costs for the tshirts and hoodies would be

PRODUCT 03

Promo Pack

The promotional mail out is recieved after you have pre-ordered your launch night ticket, which has an A3 print folded up, A6 postcard and stickers. W/vip ticket allowing you to go backstage, access the lounge and promotional

SPECIFICATIONS

Format:

COLOUR

The reason why the image are all black and white is that is is easier to manage the tones and contrast, but it also gives a faux-art air that contributes ironically to its face value.

drink offers until a certain time.The pack would be mailed out, as no one would

hold on to the contents at the night since there would be a considerable amount of movement and they would get ruined.