brief profile_harshad soni
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HARSHAD SONIHEAD (Dy. General Manager) - Corporate Marketing & Brand ManagementHitachi Hi-Rel Power Electronics Pvt. Ltd.0091 90330 91080, [email protected]
Mr. Harshad Soni graduated in Chemical Engineering from SCET at South Gujarat University in 2001 and earned his Master of Business Administration in Marketing Communications from SKSBM at North Gujarat University in 2003. He joined Hitachi Group of Company – Hitachi Hi-Rel Power Electronics in 2013 as Head (Dy. General Manager) of Corporate Marketing & Brand Management at Corporate Office at Ahmedabad, GJ India, manufacturing Power Electronics Products i.e. UPS, Drives & Automation & Solar Inverters, with work profile to decide, develop & execute corporate marketing strategies for customer acquisition, retention and growth.
Having more than 12 years of industry experience, he has successfully transferred hard-core corporate marketing (marketing communications) experience across companies in B2B and B2C markets, in start-up; turnaround; and growth environments. He has sector experience of 5 companies in 3 different markets as diverse as Media & Publications, Oil & Gas, Internet Service Provider, Heavy Machinery & Power Electronics Industry having business turnover from 500 Cr INR to 15000 Cr INR.
INDUSTRY EXPERIENCE – Hitachi (Japan) Group of Company - Hitachi Hi-Rel Power Electronics, Ahmedabad,
India: Pioneer in Power Electronics, Leading Manufacturer of UPS, Drives & Automation and Solar Inverters
o Head (Dy. General Manager) – Corporate Marketing & Brand Management o 12/2013 to present
– Milacron (USA) Group of Company - Ferromatik Milacron India, Ahmedabad, India: Leading US based Multinational in India manufacturing Heavy Machinery – Injection Moulding Machines & Extrusion Line Machines
– Tata Group of Company - Tata Communications Ltd., Ahmedabad, India: Leading Internet Service & Communications Solutions Provider
– SHV (Netherland) Group of Company - SHV Energy Pvt. Ltd., Hyderabad, India: World's No.1 LPG Company
– Asian Media & Marketing (UK & USA) Group of Company – AMG Business Solutions, Ahmedabad, India: UK & USA based Largest Media & Publication House
LINE OF WORK
– Advertising - Art directing, storyboarding and message development for creative design– Brand Management - Strategy for Repeat Communication of the Brand in Multiple Ways
with Frequency & Consistency to maintain Branding and Visual Identity Guidelines.– Marketing Collateral - Sales Support & Corporate Marketing Tools to have clear, concise
& consistent messages.– Website Management - More Professional & Exploitable Corporate Website to enhance
Visitor Experience by having fresh Look & Feel of the site with Content Management.– External Communication – Strategic External Communication directed towards
Customers, Media, External Stake Holders i.e. Vendors & Partners, Industry Associations & the community-at-large.
– Events & Exhibitions - Manage Trade Show & Event Calendar from scratch to finish, to strengthen the Brand, spread awareness about Product & Service Offerings & generate leads.
– Internal Communication & Intranet Management - Internal Communication Strategies to keep Company Employees informed about Achievements & Milestones with Latest News.
– Media & Public Relation - Build & Strengthen Long Term Relationship with relevant National & International Business Associations as well as Media to strengthen the Brand Value & acquire New Customers by associating with them.
– Sales Promotion - Short & Long Term, National & Regional Sales Promotion & Customer Connect Programs to attract New Customers, to boost up Sales Volume, Profit & ultimately Brand Loyalty.
– Customer Insight - Market Insight to evaluate Customer Satisfaction for present & lost Customers.
– Market Intelligence - In-Depth Product & Industry Competitive Analysis to support in formulating Future Marketing Strategy for Go-To-Market Plan.
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