brief company history of coca_cola

8/12/2019 Brief Company History of COCA_COLA

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Brief company history

The Coca Cola beverage invented by pharmacist John Stith

Pemberton in 1886. The formula and brand was bought in 1889 by Asa Candler whoincorporated the Coca Cola company in 1892. In 1916, the company began manufacturing itsfamous bottle, which remains signature shape of Coca Cola today. In 1928, Robert Woodruff,whom were the company's president at that time, led the expansion of Coca Cola overseas whenintroduced the Coca Cola to the Olympic games for the first time. In the 1960s the companydecided to expand with new flavors- Fanta, Sprite and Fresca, In addition it acquired the MinuteMaid company, adding an entirely new line of business juices to the company. The 1980s, a timeof much change and innovation at the company. The introduction of Diet Coke, which becomethe top law-calorie drint in the world. The company's presence worldwide was growing rapidlyand year after year Coca Cola found a home in more and more places in the world. As for today,Coca Cola has grown to be the world's most ubiquitous brand, with more than 1.4 billion

beverage servings sold each day.

A short history of the Coca-Cola Company
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In 1886 an American pharmacist named John Pemberton, was looking for a

quick cure for headaches and tiredness. He mixed a couple of ingredients,added carbonated water and took the mixture to Jacobs Pharmacy in

Atlanta, Georgia. People reacted enthusiastically so the pharmacy decided tosell the mixture for

5 cents a glass andnamed it Coca-

Cola. Thepharmacy sold 9glasses in that firstyear.

Pemberton sold theCoca-Cola

Company in 1888to a businessman

who started topromote the drink

by givingpharmacists clocks,

calendars andother products with

the Coca-Colabrand on it so

visitors got familiarwith the drink and

the company. In1895 the drink wasput into bottles so

customers couldenjoy Coca-Cola

everywhere.Because of many

imitations, Coca-Cola was put into

special bottles in1916, the same

bottles we still usenowadays.

Coca-Cola was firstexported to Cuba, Puerto Rico, France and other countries around 1917. The

Coca-Cola Company started big promotional campaigns in the 1920s: theOlympic Games in Amsterdam in 1928, bullfighting games in Spain and so


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on. The six-pack was introduced in the 1930's for at-home-consumption so

Coca-Cola became a part of the every day life.

It was in the Second World War that many Europeans had their firstexperience with the drink. The company had sent many so called technical

officers with the army to Europe to promote Coca-Cola. It was a bigsuccess. Coca-Cola Germany introduced a new drink in the Second World

War because of the lack of Coca-Cola ingredients: Fanta.

The Coca-Cola Company started promoting the drink as a part of a fun and

carefree lifestyle (the American lifestyle) in the 1950s. New drinks, such asSprite and Fresca were introduced in the 1960s, followed by Diet Coke in

1982, Cherry Coke in 1985, and Coca-Cola Lemon in 2001.

The Coca-Cola Company sells its nearly 400 beverage brands in over 200countries. Well-known brands are Coca-Cola, Fanta, Aquarius, Sprite,

BonAqua, Ciel, Powerade, Minute Maid and Nestea.

It's not surprising that Coca-Cola, probably the world's most recognized product (and certainly its most

popular soft drink) has spawned a wide variety of popular stories about its origin, its effects, and the

ingredients used in Coke's famous "secret formula:" Most of these tales, such as the ones about Coca

Cola dissolving teeth, its supposed contraceptive powers, or the assertion that 1985s New Coke debacle

was a Machiavellian gambit to divert attention from a change from the original formula, are baseless.

But the most frequently heard story, that Coca-Cola originally contained cocaine, is, technically

speaking, true.

Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, pharmacist. Pemberton was

actually trying to concoct a headache remedy, but once he mixed his special syrup with carbonated

water, and a few customers tasted the result, he realized that he had the makings of a popular soda

fountain beverage. The name Coca-Cola was coined by Pemberton's bookkeeper, Frank Robinson, who

also wrote out the new name in the expressive script that has become Coca Cola's signature logo.

Though the Coca-Cola Company apparently would rather not talk about the origin of its name in detail,

it's clear that Robinson derived "Coca-Cola" from two of the drink's ingredients: cola from the cola nut,

and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenth-

century patent medicines, and by the standards of the day Coca-Cola contained a minuscule amount

that probably had no effect on its consumers.

Still, by the early 1890s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman Asa

Candler, who acquired the Coca Cola Company in 1891, steadily decreased even the tiny amount of the

drug in the recipe. There is some evidence that the only reason Candler kept putting even minute

amounts of coca extract in the drink was the belief that to omit it entirely might cause Coca Cola, by


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then besieged by imitators, to lose its trademark. In any event, Coca-Cola was completely cocaine free

by 1929.

The name Coke appeared in popular usage as a short form of Coca-Cola just before World War I but was

often applied as a generic term to any cola drink (and used by Coca-Cola's competitors, including the

now long-defunct Koke Company) until 1940, when the U.S. Supreme Court ruled that the name Coke

rightfully belongs to the Coca-Cola Company.

In financial circles, Coca-Cola has been one of the strongest and most reliable trading stocks, showing a

steady return in all of its years of existence but one. Warren Buffet, one of the world's richest men, has

always touted Coca Cola as an essential in one's stock portfolio.

The Coca-Cola Bottlers Philippines, Inc.(CCBPI) is engaged in bottling and distribution ofsoft drinks. The company was founded in 198. CCBPI is among the biggest 10 Coca-Colabottlers globally and one of the Top 100 Philippine corporations. To date, Coca-Cola in the

Philippines operates 23 plants and 42 sales offices with over 7,800 direct employees offers thewidest selection of beverages for different needs like soft drinks, water, juices, teas, sports andenergy drinks.[1][2][3]CCBPI is jointly-owned by Mexico-basedCoca-Cola FEMSA,the world'slargest independent Coca-Cola bottler,[4]and parent company The Coca-Cola Company.[5]

History

In April 1997,San Miguel Corporation's domestic soft-drink bottling unit, Coca-Cola BottlersPhilippines, Inc., was merged into the Australia-basedCoca-Cola Amatil Limited(CCA). Ineffect, San Miguel exchanged its 70 percent interest in a Philippine-only operation for a 25percent stake in CCA, which had operations in 17 countries--both in the Asia-Pacific region and

in Eastern Europe. CCA soon demerged the latter operations into a U.K.-based firm called Coca-Cola Beverages plc (resulting in a reduction of San Miguel's stake in CCA to 22 percent).Seeking to maintain its focus on the Asia-Pacific region, San Miguel sold its stake in the newU.K. entity in mid-1998. In July 2001 San Miguel joined forces with the Coca-Cola Company(TCC) to reacquire Coca-Cola Bottlers Philippines, with San Miguel taking a 65 percent stakeand Coca-Cola the remaining 35 percent. As part of the deal, San Miguel sold its shares in CCAback to that company. Later in 2001, San Miguel sold its bottled water and juice businesses, nowamalgamated as Philippine Beverage Partners, Inc., to Coca-Cola Bottlers Philippines. Finally, inFebruary 2002, San Miguel completed the acquisition of an 83 percent stake in Cosmos BottlingCorporation in a P 15 billion ($282 million) deal completed through Coca-Cola BottlersPhilippines. Cosmos specialized in low-priced soft drinks and held the number two position in

the Philippine market. The combination of Coca-Cola Bottlers Philippines andThe CosmosBottling Corporationgave San Miguel control of more than 90 percent of the Philippine soft-drink industry.[6]

In February 2007, The Coca-Cola Company (TCCC) purchased San Miguels 65% shareholdingin Coca-Cola Bottlers Philippines, Inc. (CCBPI) for $590 million acquiring the full ownership ofPhilippines bottler. CCBPI also owns Cosmos Bottling Company and Philippine BeveragesPartners, Inc.[7]
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In September 2010, TCCC announced its plan to invest US$1 billion in its business in thePhilippines over the next five years.[8]Part of this investment is the completion of its newest andtechnologically advanced Mega Plant in Misamis Oriental in January 2012.[9]
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brief company history of coca_cola

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