brief 1 ale
DESCRIPTION
The task was to give the brewery a contemporary look to market a new range of ale to a younger, more affluent audience. The logo has two elements. Either the circular emblem or the logotype can be used to convey the brand depending on which one is more appropriate. Logo BriefTRANSCRIPT
Brief
Branding and packaging for Hyde Park Brewery, an ale brewery based in Hyde Park, Leeds.
The task was to give the brewery a contemporary look to market a new range of ale to a younger, more affluent audience.
Pawel AdamekLevel 6
OUGD301Design Practice 3
Brief 1: Hyde Park BreweryBoard 1
Logo
The logo has two elements. Either the circular emblem or the logotype can be used to convey the brand depending on which one is more appropriate.
Seasons Ale Range
A range of ales based around the seasons that are brewed, bottled and distributed by the brewery.
Seasons were selected as a theme due to their universality. With a universal theme, the idea is that the ales will be appealing to a broader, younger audience, as opposed to ales with a niche theme aimed at a select audience.
Pawel AdamekLevel 6
OUGD301Design Practice 3
Brief 1: Hyde Park BreweryBoard 2
Seasons works as a mini-brand within the brand of the brewery as an identity that unifies the four ales in the set.
Beer Mats
Beer mats are an extension of the beer range to increase the presence of the Hyde Park Brewery’s Seasons ale range in a primary environment in which the beers will exist - the pub.
Bottles & Packaging
The four ales would be distributed commercially as a set of four. The packaging allows convenience in purchasing the ales as well as clarifying and strengthening their stance as a set.
Pawel AdamekLevel 6
OUGD301Design Practice 3
Brief 1: Hyde Park BreweryBoard 3
Pump Clips
As well as being available by the bottle, the Hyde Park Brewery Seasons ales are to be available on draft in pubs. These are the proposals for the pump clips to clearly communicate each beer and the brewery it comes from.
Pawel AdamekLevel 6
OUGD301Design Practice 3
Brief 1: Hyde Park BreweryBoard 4
Brewery Stationary
The brewery brand spans over its stationary. It helps to form a clear identity for the brewery in business dealings whilst maintaning a professional stance.
Pawel AdamekLevel 6
OUGD301Design Practice 3
Brief 1: Hyde Park BreweryBoard 5
Delivery Lorry
Proposed design for the brewery delivery lorry that would be used to distribute brewery products to local drinking establishments and retail outlets whilst maintaining a clear identity for the brewery in the public.
Pawel AdamekLevel 6
OUGD301Design Practice 3
Brief 1: Hyde Park BreweryBoard 6