bridging the physical and digital adances in wearables and consumer iot; rania hoteit @ year of the...

BRIDGING THE DIGITAL & THE PHYSICAL//ADVANCES IN CONSUMER IOT AND WEARABLES© 2017 ID4A Technologies. Image Source: Internet Society. The information contained herein is subject to change without notice.

© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice. © 2017 ID4A Technologies. The information contained herein is subject to change without notice.

Global Number of Connected "Things" Will Reach

20.4B by 2020 -Gartner

GLOBAL IOT USAGE//

© Copyright 2017 ID4A Technologies. The information contained herein is subject to change without notice.

CONSUMER IOT USAGE//

© 2017 ID4A Technologies. The information contained herein is subject to change without notice.

The Typical Family Home Will Contain As Many As 500 Networked Devices

By 2020 -Gartner

ADVANCES IN CONSUMER IOT + WEARABLES


MAJOR IOT MOMENTS IN 2016


EHang Consumer Commuter DroneDJI Phantom 4 Advanced Model

Yuneeq DayfoonH Parrot Bebop 2 Quadcopter 3DR Solo Drone Quadcopter



Fitbit IPO’d for $358M in

2015



Shockbox


HexoSkin Wearable Body Metrics



Ralph Lauren Polotech Blackbox Bluetooth Tracker


IOT RESHAPING THE MEDICAL FIELD//

“4M patients globally will remotely monitor their health

conditions by 2020.” -MobilHealthNews



HTD Vive VR Headset



Google Daydream Portable VR Headset



Microsoft HaloLens AR Headset


IOT DEVICES FOR A VARIETY OF CUSTOMERS AND APPLICATIONS

ARE SEEMINGLY ENDLESS


IOT WILL BE MATERIALLY DISRUPTIVE TO THE GLOBAL

ECONOMY


Range of Sized Potential Economic Impacts

Low High

Impact from Other Potential Applications (not sized)

X-Y

3.7-10.8

5.2-6.7

2.7-6.2

1.7-6.2

1.4-4.5

0.2-1.9

0.7-1.6

0.1-0.6

0.2-0.5

0.1-0.5

0.2-0.3

MOBILE INTERNET

AUTOMATION OF KNOWLEDGE WORK

INTERNET OF THINGS

CLOUD TECHNOLOGY

ADVANCED ROBOTICS

AUTONOMOUS AND NEAR AUTONOMOUS VEHICLES

NEXT GENERATION GENOMICS

ENERGY STORAGE

3DPRINTING 0.2-0.6

ADVACNED MATRIALS

ADVANCED OIL AND GAS EXPLORATION AND RECOVERY

RENEWABLE ENERGY

IOT POTENTIAL ECONOMIC IMPACT//

© 2017 ID4A Technologies. Data Source: McKinsey Global Institute Analysis. The information contained herein is subject to change without notice.

Range of Sized Potential Economic Impacts

Low High

Impact from Other Potential Applications (not sized)

X-Y

3.7-10.8

5.2-6.7

1.7-6.2

1.4-4.5

0.2-1.9

0.7-1.6

0.1-0.6

0.2-0.5

0.1-0.5

0.2-0.3

MOBILE INTERNET

AUTOMATION OF KNOWLEDGE WORK

CLOUD TECHNOLOGY

ADVANCED ROBOTICS

AUTONOMOUS AND NEAR AUTONOMOUS VEHICLES

NEXT GENERATION GENOMICS

ENERGY STORAGE

3DPRINTING 0.2-0.6

ADVACNED MATRIALS

ADVANCED OIL AND GAS EXPLORATION AND RECOVERY

RENEWABLE ENERGY

IOT SECTOR POTENTIAL ECONOMIC IMPACT//

How Do we Capture This Opportunity ?

$2.7-6.2TINTERNET OF THINGS

© 2017 ID4A Technologies. Data Source: McKinsey Global Institute Analysis. The information contained herein is subject to change without notice.


IMPACT ON GLOBAL ECONOMY//


IOT Will Impact almost 6% of The $100T Global

Economy By 2020 attaining a 32.6% CAGR -McKinsey


The Consumer Segment is The Largest User of IoT with 5.2B units forming

63% of Overall IoT Applications in 2017

-Gartner

GLOBAL CONSUMER IOT USAGE//



GLOBAL CONSUMER IOT USAGE//

IoT Endpoint Spending

IoT Units Installed

Base

4B Units

5.2B Units

7B Units

13B Units

2016 $533B

$725B Consumer Apps2017

$990B2018$1.5T

Hardware Spending

2020

2016

2017

2018

2020

© 2017 ID4A Technologies. Data Source: Gartner. The information contained herein is subject to change without notice.

PREDICTIONS VS REALITIES IN CONSUMER IOT ADOPTION


IOT HAS NOT YET IGNITED GROWTH



CONSUMER IOT INTENT OF PURCHASE//

Smartwatch 13%

13%Fitness Tracker

11%Connected Home Surveillance

Smart Home Thermostat

IoT Products

9%

Personal Drones 7%

There has been virtually no increase in purchase

intent over last year

Purchase Intent Rate in 2016 Change in % Point

1%

1%

1%

0%

1%

© 2017 ID4A Technologies. Data Source: Accenture. The information contained herein is subject to change without notice.

MAJOR BLOCKS TO CONSUMER IOT

ADOPTION



Global Economy in 2020

$100 Trillion

62%

Find IoT Devices Are Too Expensive

ROADBLOCK 1: PRICE//




$100 Trillion

47%

Are concerned about privacy and security

issues

ROADBLOCK 2: PRIVACY + SECURITY//




$100 Trillion

64%

Experienced a challenge when using a new IoT device in 2016

ROADBLOCK 3: EASE OF USE//

Compared to 83% in 2015


“REAL” BLOCKS TO GREATER ADOPTION


HUMAN-CENTERED DESIGN IS CRITICAL TO SOLVING

PROBLEMS WITH TECHNOLOGY


HUMAN-CENTERED DESIGN IS GOOD BUT WE

CAN DO BETTER


HOW DO WE SOLVE SIMPLE PROBLEMS THAT STRIKE AN EMOTIONAL NERVE


Optimism Love

Aggressiveness

Contempt

Remorse Disapproval

Awe

Submission

Loathing

Grief

Amazement

TerrorRage

Ecstasy

AdmirationVigilance

Disgust

Sadness

Pensiveness

Joy

Serenity

Fear Apprehension

Surprise

Boredom Distraction

AngerAnnoyance

Trust

Acceptance

Anticipation

Interest


INCREASING ADOPTION BY REALIZING EMPATHY


TrustIntegrityHonestyDignity

Principles

Understanding

Embodied Knowledge

Shared

Metaphor

Meaning Meaning

Humility Courage

Perspective A PRODUCT CREATORS

Material World

Who We Are

Language

Humility Courage Principles

Understanding

Embodied Knowledge

EMPATHIC CONVERSATION//

Perspective B PRODUCT CONSUMERS


TO DRIVE DEMAND AND INCREASE ADOPTION, PRODUCTS MUST HAVE A

COHERENT EXPRESSION OF HONESTY THAT CREATE A FEELING OF PROFOUND

RESONANCE WITH USERS


DESIGN+TECHNOLOGY PARTNERSHIPS CAN

LEAD TO SUCCESS IN IOT



5 WAYS DESIGN+TECH LEAD TO SUCCESS IN IOT//

1. Build a clear problem statement to assess value to users




2. Appoint a systems lead who understands design



3. Work with designers who understand technology





4. Follow a build-test-learn process






4. Follow a build-test-learn process




5. Simplify for success and avoid friction in UX

WE ONLY SCRATCHED THE SURFACE OF WHAT IOT

INNOVATION HAS TO OFFER


CREATIVE PROBLEM SOLVERS WILL GIVE 21 ST CENTURY IOT APPLICATIONS THE POWER TO

IMPACT THE WORLD



THANK YOU

bridging the physical and digital adances in wearables and consumer iot; rania hoteit @ year of the...

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