Bridging the Gap –

transitioning into year 12

Business Department

Summer 2020 Booklet

The bridging booklet is designed to provide you with a flavour of what you should expect

in year 12, particularly with the standard and level of work that you produce.

The following pages will consist of 10 tasks with each task providing you with an

indication of the number of hours work needed to accomplish the task.

▪ Task 1 COMPULSORY is based around Unit 4 (2 hrs)

▪ Task 2 COMPULSORY is based around Unit 1/2/5/19 (2 hrs)

▪ Task 3 COMPULSORY is based around Unit 1/2/5/8 (2.5 hrs)

▪ Task 4 COMPULSORY is based around Unit 1/2/5/8 (1.5 hrs)

▪ Task 5 CORE is based around Unit 1 (1 hrs)

▪ Task 6 CORE is based around Unit 1 (1 hrs)

▪ Task 7 CORE is based around Unit 6 (1 hrs)

▪ Task 8 CORE is based around Unit 2, 4 & 22 (1 hrs)

▪ Task 9 MASTERY is based around Unit 3 (1.5 hrs)

▪ Task 10 MASTERY is based around Unit 3 (1.5 hrs)

COMPULSORY TASKS - the core level tasks form 8 hours

Task 1: Managing an event

LO1: To understand the different factors to be considered by an organiser when managing

an event and choosing your venue? -Activity 1

LO2: To consider the possible marketing methods may use for your event? -Activity 2

You are a London based not-for-profit wanting to arrange a charity celebrity football

match. You have the players confirmed and just need to confirm and book a venue. You

are expected to sell roughly 8000 tickets and expect most of the supporters to be coming

from housing on the circle line.

Activity 1: Select which venue would be most suitable to hold your event and explain

why each factor below is important when planning your charity football match.

1. Setting up the programme

2. Location

3. Venue

4. Catering

5. Reserving facilities

6. Preparing and distributing documents.

Activity 2: Marketing Methods

1. Come up with as many methods of marketing as you can think of

2. Which methods of marketing would be appropriate for your event and why?

Activity 2: Which 4 marketing methods should you consider for the promotion your event? Explain and justify

your choices.

Method Justification of use and impact

Task 2: PESTLE ANALYSIS

LO: To understand how external factors may influence a business

LO: To understand how to use the PESTLE ANALYSIS tool to identify the current influences

on a business of your choice.

What is PESTLE analysis?

This is a business analysis tool that aims to look at external factors and how they may have an impact

on the business

The PESTLE model helps businesses analyse its external environment by grouping external forces into

six areas.

Activity: Complete a PESTEL Analysis for your chosen company.

(Complete further research and use data to support your discussions)

PESTLE Factors How each factor impacts/influences your chosen company: _______________

POLITICAL

ECONOMICAL

SOCIAL

TECHNOLOGICAL

LEGAL

ENVIRONMENTAL

Task 3: SWOT Analysis

LO: To understand and be able to identify strengths, weaknesses, opportunities and

threats within a business

Main Task:

You are working as an advisor for IKEA. You must perform a SWOT analysis on the

company. The Project Manager has given you a range of factors to consider.

Your tasks are to:

1. Research and Identify SWOT factors and complete the grid provided below. You must support

your points with research data. (Provide a minimum of 3 factors per quadrant- guidance is

provided below along with an example SWOT analysis of Audi)

2.

3. For each factor, you must explain the how the factors may benefit or put the company at risk

Strengths Weaknesses

Opportunities Threats

Task 4: SWOT Analysis 2 (Zing PFC - Local Business)

LO: To be able to apply the SWOT analysis tool to understand the curent position of an

SME (Small-Medium Enterprise).

Zing PFC, owned by Mr Rahman, typically sells fast food. The PFC first came into existence in 2012 but

ownership changed in October 2017 when Mr Rahman took it over and it is now run as a private limited

company with Mr Rahman as the only shareholder.

Mr Rahman is involved in the day-to-day running of the business and works 7 days a week with the help

of 3 employees. He is considering expanding the business by opening up another branch and has two

friends that are interested in supporting him.

Zing PFC exists to provide the public with a unique taste of flavours and to ensure the business becomes

an established one. The average annual sales turnover is £65,000 and Mr Rahman hopes to maximise

profit and provide ‘the best fried chicken in town’.

Mr Rahman has observed occasions where people have brought food for the homeless and the business

has also provided the same. The biggest issue currently facing Zing PFC is healthy eating at a time when

there is a national awareness on obesity.

Mr Rahman considers other PFC’s such as Dixy, KFC and other local takeaways, who also provide fast

food, as his competitors. Mr Rahman realised that local takeaway food was quiet generic and so Zing

PFC aims to stand out by offering:

• Very spicy sauce,

• Competitive pricing,

• Quality burgers

• Quick and efficient service

• Consistent customer service

• Amazing tasting food.

Zing PFC is located near a secondary school and sixth form which helps drum up a lot of business.

Whilst Zing PCF doesn’t have its own website, customers can purchase online from Just-Eat, Uber Eats

and Deliveroo. Zing PFC also has a Twitter and Instagram account but Mr Rahman is not very active in

using these at the moment.

Some of the reasons Mr Rahman wanted to acquire his own business is because he wanted to work for

himself and stated “I want to work around my life and not the other way round”.

Mr Rahman believes his mind set of being focussed, committed, confident, flexible and resilient really

has helped Zing PFC to become a successful business. He also believes understanding the needs of your

customers is the key to success. This involves having knowledge of products you are offering, listening to

customer feedback and working to ensure they are kept happy. This has ultimately led to progressive

increase in sales revenue with a view to opening a second branch in the near future.

Main Task: SWOT analysis of a small-medium enterprise

You are working as an advisor for Zing PFC Ltd. You must perform a SWOT analysis on the

company. Mr Rahman has given you a range of factors to consider within the case study

above. Your tasks are to:

4. Research and Identify SWOT factors and complete the grid provided below. You must support

your points with research data. (Provide a minimum of 3 factors per quadrant- guidance is

provided below)

5. For each factor, you must explain the how the factors may benefit or put the company at risk.

Strengths Weaknesses

Opportunities Threats

Core Level Tasks – the core level tasks form an additional 3 hours

Total Hours: 12

Task 5: Case Study: Zoom sees sales boom amid pandemic

https://www.bbc.co.uk/news/business-52884782

1. How many people participated with Zoom at its peak of use.2. What is the expected sales figure for this Year for the company?3. What is the name of the founder of Zoom?4. Discuss TWO possible reasons for the boost in sales of Zoom Plc.5. How will this boost benefit the company in the longer run?

Task 6: Case Study: Glastonbury 2020 cancelled due to coronavirus: ‘This was our only

option’

https://www.independent.co.uk/arts-entertainment/music/news/glastonbury-cancelled-coronavirus-

2020-ticket-refund-how-claim-a9407511.html

Read Case study and answer the following questions

1. Approximately how many attendees are

expected at Glastonbury every year?

2. What is the reason for the cancellation of

Glastonbury 2020?

3. How does this impact the

customers/attendees?

4. How does this impact the event organisers?

(M)

5. What long term impact can this have on this

well-known annual event? (D)

Task 7: Case Study-Principles of Management

Motivation: Hyundai Motors

Hyundai Motors and its affiliate Kia Motors combined are the world’s 5th largest automaker. Due to falling

sales and profits at both Korean car makers they are trying to reduce costs. A local paper reports that

Hyundai was looking to cut costs by as much as 30%. It is thought, that in the first instance, this will

probably be from sales and marketing costs. Analysts believe that their poor performance also gives them

leverage when negotiating auto part prices with suppliers and with workers’ wage negotiations.

Cutting costs will not be easy. Hyundai has experienced strikes in 26 of its 30-year history. 2015 looks to

be no different. There are serious concerns that any losses due to work stoppages in 2015 may be hard to

make up as it is relying on the newly launched model to reverse falling sales. In 2014 Hyundai suffered a

production loss of approximately 42,000 cars worth $772 million. 48,000 of Hyundai’s 62,000 workforce

belong to trade unions. In 2015 78% of the 89% that took part in a union ballot voted in favour of strike

action.

Hyundai have said that workers’ demands are excessive and if met would seriously damage the company.

The workers’ demands include:

• 7.8% pay rise

• 2015 bonus equivalent to 30% of the 2014 operating profit

• Guaranteed job security until the age of 65

Questions:

1. Explain the factors that motivate employees at Hyundai. (8 marks)

2. Identify and discuss the benefits for Hyundai if they decide to meet demands of their

employees? (8 marks)

3. Identify and discuss the drawbacks/risks for Hyundai if they decide to meet demands of their

employees? (8 marks)

TIP: You may choose to use additional research to support your discussions in order to demonstrate

higher order researching, application and analysis skills.

Task 8: Case Study: Cost of Media Advertising- Sony PlayStation 5 Release

As the Marketing Manager of Sony, research and suggest the cost of advertising in different media.

You can use this table format to help with your research for the exam for costing in promotional methods

selected. It will aid in ensuring you stay within the budget given in the exam for promotional methods selected.

Media Business/ channel/ newspapers/ magazine names

Cost (This should include length and amount)

Time period you will require

Total cost

Leaflets £

Billboard

Bus stop poster

Newspaper:

Local

National

Magazines

Social media costings

TV Advertising

You only need to select channels your target audience watches. Remember each channel has different primetime

( when audience is at its peak)

Time

ITV

Channel 4

Channel 5

CITV

Sky sports

( eg £10,000 for 30min advert off peak )

Mastery Level Task – the mastery level task form an additional 3 hours

Total Hours: 15

Task 9 – Understanding my personal finances

(a) Banks offer a number of current accounts during our life-stages. Research the different accounts

available at the following banks. List their features. It may be an idea to complete this in a table.

(b) On completion of 9(a) Extract the information and look only at your current accounts. Create

another table three columns, dividing these current accounts into ‘Standard’, ‘Packaged

Premium’, ‘Basic’ and ‘Student’. Discuss the advantages and disadvantages of each.

(c) Gabriella has just finished sixth form and is looking forward to starting at Birmingham University

in October. During the summer, she starts to look at which student accounts are available. She

is surprised to see that they vary so much between different high street banks. To help her

decide which account is best, she summarises her findings in a table. (see table below).

Answer the following questions:

1. Outline why you think Gabriella should open a student current account.

2. Can you identify which students account is best for Gabriella? Justify your answer.

3. What would be your priorities when choosing a student account? DISCUSS

4. What do you think the benefits to the banks of offering student accounts? DISCUSS

Account Name

Interest paid on credit (positive balances)

Interest free overdraft and additional overdraft

Charges for unauthorised overdrafts

Conditions other

Student First 3% on balances between £500 and £3000

Up to £500 in first year increasing to up to £1500 in subsequent years (terms and conditions apply)

£25 administration £5 daily charge

None £100 Waterstones voucher Ability to apply for a student credit card

No additional overdraft

Varsity Account

None Up to £1000 in first 3 years Up to £3000 if studying for a fourth and fifth year

£10 a month penalty plus 8% on outstanding balance

Must pay £250 a month into account

Four year student rail card plus 10% discount on national coach travel

Student sense

1% up to £200 1.5% up to £1000 2% up to £3000

Up to £1500 per year

£35 administration £5 daily charge

Must register for online banking

Three year student rail card Debit card 10% discount on student insurance with same provider.

Student ABC 0.5% no upper limit

Up to £1000 in year 1 and £3000 in year 2 and beyond

Must register for online banking Must pay £100 per month into account.

£60 cash deposit

Task 10: Case Study: Bethany and Mark’s inheritance.

Bethany and Mark have inherited some money from their grandfather. Bethany wants to save money

for future use so that she has something to rely on while Mark thinks that he will make the best use of

his money if he invests it.

a) Research the difference different types of savings and investment, in particular looking at their

advantages and disadvantages. What is the difference between savings and investment? Can

you help Bethany and Mark?

b) Assess the risks and rewards of savings versus investment. (this is a 12-mark question, so time

should be taken to plan your answer effectively).