Copernicus

Atmosphere

Monitoring

Service

CAMS General Assembly, Athens, 14-16 June 2016

Silke Zollinger, Copernicus Communication, ECMWF

Bridging the gap!

How to maximise visibility and

impact of CAMS

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To-do: Research & Analysis

We are guessing until we know:

• How visible is CAMS now?

• How well and in which communities is CAMS known?

• Who are our potential users and communities?

• What are the markets?

• What is the profile of potential users & target audiences?

• What are the specific needs for each of them/What problems are

they grappling with?

• What is needed to stimulate potential users & audience?

• How can we reach out to them?

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To-do: Target Different Users & Audiences

• Acknowledge different users & audiences

• Create tailored (e.g. marketing) strategy and plans for

different users/needs

• Allow differences for countries, systems and cultures

• Provide different Copernicus products and results for

different users & audience

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To-do: “Think Business”

• Create marketing/business development plan, define what

success is

• Define what is success

• Focus on markets and audiences as customers

• Create value for customers, e.g. how can consultants

provide service for other businesses

• Asses how to solve problems for customers

• Offer ready-made products to create business & jobs

• Implement marketing strategy and methods

• Make use of the brand as trusted and renowned

organisations

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To-do: Training & Education

• Train target users and target audiences

• Meet the specific training needs of different users

• Train internal Copernicus members in:

• As ambassadors to promote & sell CAMS

• As “business thinkers”

• To understand Copernicus vision and communication

strategies

• Collaborate with business development teams responsible at

national Met Services to inform about Copernicus potentials

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To-do: Outreach Tactics (The How)

• Create success cases and stories for different target audiences

• Business examples

• Extreme weather event CAMS success cases for media

• Create booster programs & events, e.g. Hackathons, …,

• Public figures as ambassadors

• Reach out for specialized networks:

• Air quality agencies and network

• Association of Meteorology Broadcasters

• Chambers of Commerce, Trade/ technology Bodies

• Universities (to target young academics)

• Data software/tool providers e.g. Quantum GIS6