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Copyright © 2005, SAS Institute Inc. All rights reserved. Bridging the Gap Between Academia and Business Nina Frauenfeld and Polly Mitchell-Guthrie SAS Academic Program Lisbon, June 23, 2005

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Copyright © 2005, SAS Institute Inc. All rights reserved.

Bridging the Gap Between Academia and BusinessNina Frauenfeld and Polly Mitchell-GuthrieSAS Academic ProgramLisbon, June 23, 2005

Copyright © 2005, SAS Institute Inc. All rights reserved. 2

Bridging the Gap Between Academia and Business

More than 2000 Universities and Business Schools globally use SAS for research and teaching to empower the next generation with SAS skills.

Graduates with SAS skills have a competitive advantage in the market place.

SAS customers require graduates with SAS skills to support their investment.

Copyright © 2005, SAS Institute Inc. All rights reserved. 3

SAS Industry Framework for Education

June 6.05 Rev

Institutional Research

Alumni &Fundraising

FinancialPlanning,Reporting

& Analytics

Strategic Enrollment

Management IT Management

Accountability, Scorecards

& Accreditation

Student Relationship Management

Patent Discovery &Portfolio Mgmt.

Research IntelligenceResearch

IntelligenceAcademic Program

Academic Program

AdministrativeIntelligence

AdministrativeIntelligence

Student& LearningIntelligence

Student& LearningIntelligence

EducationIntelligenceSolutions

Genomics Research

Statistics & Analytics

Faculty/Staff Recruitment &

Retention

Business/Professional

Schools

Industry Partnerships

Workforce Development & Certification

Campus Programs

Research Data Mgmt. & Analysis

Learning Outcomes and

Analytics

Copyright © 2005, SAS Institute Inc. All rights reserved. 4

Offering real-world experience

“Too focused on “scientific” research, business schools are hiring professors with limited real-world experience and graduating students who are ill equipped to wrangle with complex, unquantifiable issues – in other words, the stuff of management.”

Warren G. Bennis and James O’Toole – Harvard Business Review: How Business Schools lost their way

May 2005

Copyright © 2005, SAS Institute Inc. All rights reserved. 5

Global Academic OfferingProfessors – real-world, hands-on teaching

Curricula Development Support

Academic Trainer’s Kits

Publications/ Books

Online Training Resources (free tutorials, data sets, white papers)

SAS customers and SAS experts in courses

Recognition (Academic Intelligence Award, Newsletters, Success Stories)

Copyright © 2005, SAS Institute Inc. All rights reserved. 6

Global Academic OfferingStudents – competitive advantage

Certification and Certificate Programs

SAS Fellowship Program

Student Ambassador Competition

Student Clubs

Job/Internship opportunities

Copyright © 2005, SAS Institute Inc. All rights reserved. 7

Global Academic Offering

Customers – leveraging investment in SASCustomized curriculum in partnership with Universities/ Business Schools to produce skills needed

Internships

Recruitment

Leveraging Academic Expertise for Consulting Projects

Copyright © 2005, SAS Institute Inc. All rights reserved. 8

Global Academic Program Offering

www.sas.com/education

Copyright © 2005, SAS Institute Inc. All rights reserved. 9

Grenoble Ecole de ManagementSuccess Story

Post-Graduate Program in Business Intelligence offeringoperational and managerial competencies BI:

• Unlocking enterprise information to create value in companiesSAS®9 and the Enterprise Intelligence Platform✓ ETL, OLAP, Query/Reporting, Analytical IntelligenceBusiness Solutions ✓ Customer Relationship Management (Data Mining)✓ Supply Chain, Supplier Relationship Management✓ Financial Management, ABM, Balanced Scorecard

• Case Studies (technical, applied business problems)

Copyright © 2005, SAS Institute Inc. All rights reserved. 10

Results20-30 Students trained with SAS expertise annually.

20-30 Interns placed with companies annually.

10+ SAS France staff contribute their expertise annually.

80+ SAS customers/partners involved annually• Master Programs Scientific Advisory Board• Intern supervisors• Academic Workshops

Growing research, education & training field in BI

Growing network of BI experts

Career opportunities : consultants, project leaders, managers. (IBM, CGEY, Roche Diagnostics, Schneider)

Copyright © 2005, SAS Institute Inc. All rights reserved. 11

University of Alabama, Culverhouse College of Business and Administration

Success Story New interdisciplinary data mining certificate program in business school – within Institute for Business Intelligence• Students complete 4 courses for credit (160 hours)• Theoretical basis and practical applications of neural

networks, decision trees, cluster analysis, and association analysis

• Prof. Mike Hardin needed real data for students to address a real problem

Student retention key factor in US university success• Affects funding opportunities, revenue, and ranking

Copyright © 2005, SAS Institute Inc. All rights reserved. 12

ResultsRetention model helps students, saves money• Initial application of model showed 180 students at risk

and paired them with mentors to prevent drop out• Saves money, because university loses $1,000,000 for

every 100 students who drop out• Predict retention rate of > 83% (vs. expected 50%) for

this target group

Graduates with data mining certificate have competitive advantage • Can command $10,000-15,000 more in salary• Receive multiple job offers

Customers hiring students benefit• New graduates provide value immediately• Save money on training costs

Copyright © 2005, SAS Institute Inc. All rights reserved. 13

4th annual Student Ambassador Competition

5 Students earn the opportunity to present their SAS related and business relevant research project to the SAS Forum International Audience

5 Student Ambassadors “are ready to be hired” –no need to train them in SAS

5 examples on how research can be business relevant and applied

5 examples on how the Academic Program is “Bridging the gap between Academic and Business”.

Copyright © 2005, SAS Institute Inc. All rights reserved. 14

Student Ambassador Intro

10:30 Björn Ahlgren – Royal Institute of Technology (Sweden)• “Forecasting support for spare-parts management

within the automotive industry

11:35 Wouter Buckinx and Geert Verstraeten –Ghent University (Belgium)• “Using Predictive Modeling Techniques for Data

Enrichment to Reward Customers’ Loyalty.

Copyright © 2005, SAS Institute Inc. All rights reserved. 15

Student Ambassador Intro

14:15 Patrícia Narciso – ISCTE (Portugal)• “A DSS for the Creation and Restructuring of Degrees

in Higher Education”

15:00 Mitja Pirc – Universitat Pompeu Fabra(Spain)• “Domain-specific customer segmentation in mobile

telecommunications”

15:45 Sriram Subramanian – International Institute of Information Technology (India)• “Strengthening SDR – Analysis with Gold and Multiple

Currencies”

Copyright © 2005, SAS Institute Inc. All rights reserved. 16

Offering real-world experience

“Too focused on “scientific” research, business schools are hiring professors with limited real-world experience and graduating students who are ill equipped to wrangle with complex, unquantifiable issues – in other words, the stuff of management.”

Warren G. Bennis and James O’Toole – Harvard Business Review: How Business Schools lost their way

May 2005

Copyright © 2005, SAS Institute Inc. All rights reserved. 17

North-West UniversitySuccess Story

Post-Graduate Program offering North-West University offering operational and managerialcompetencies BI:

• Unlocking enterprise information to create value in companies:

✓ Reporting

✓ Analysis

✓ Data Warehousing

✓ Data Mining

✓ Risk Dimensions

Hands-on training focusing on a real-world/ business relevant approach

Centre for BMICentre for BMI

Copyright © 2005, SAS Institute Inc. All rights reserved. 18

Results25-30 post-graduate students trained in BI and Risk annually.

20-30 interns placed with companies annually.

5+ NWU staff contribute their expertise

50 - 100+ SAS customers/partners involved• Intern supervisors• Academic Workshops• Training

Growing research, training and consulting field in BI and especially Risk.

Growing network of BI and Risk experts

Career opportunities: Financial and services sectors: consultants, projectleaders, managers.

Centre for BMICentre for BMI