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Copyright © 2005, SAS Institute Inc. All rights reserved.
Bridging the Gap Between Academia and BusinessNina Frauenfeld and Polly Mitchell-GuthrieSAS Academic ProgramLisbon, June 23, 2005
Copyright © 2005, SAS Institute Inc. All rights reserved. 2
Bridging the Gap Between Academia and Business
More than 2000 Universities and Business Schools globally use SAS for research and teaching to empower the next generation with SAS skills.
Graduates with SAS skills have a competitive advantage in the market place.
SAS customers require graduates with SAS skills to support their investment.
Copyright © 2005, SAS Institute Inc. All rights reserved. 3
SAS Industry Framework for Education
June 6.05 Rev
Institutional Research
Alumni &Fundraising
FinancialPlanning,Reporting
& Analytics
Strategic Enrollment
Management IT Management
Accountability, Scorecards
& Accreditation
Student Relationship Management
Patent Discovery &Portfolio Mgmt.
Research IntelligenceResearch
IntelligenceAcademic Program
Academic Program
AdministrativeIntelligence
AdministrativeIntelligence
Student& LearningIntelligence
Student& LearningIntelligence
EducationIntelligenceSolutions
Genomics Research
Statistics & Analytics
Faculty/Staff Recruitment &
Retention
Business/Professional
Schools
Industry Partnerships
Workforce Development & Certification
Campus Programs
Research Data Mgmt. & Analysis
Learning Outcomes and
Analytics
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Offering real-world experience
“Too focused on “scientific” research, business schools are hiring professors with limited real-world experience and graduating students who are ill equipped to wrangle with complex, unquantifiable issues – in other words, the stuff of management.”
Warren G. Bennis and James O’Toole – Harvard Business Review: How Business Schools lost their way
May 2005
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Global Academic OfferingProfessors – real-world, hands-on teaching
Curricula Development Support
Academic Trainer’s Kits
Publications/ Books
Online Training Resources (free tutorials, data sets, white papers)
SAS customers and SAS experts in courses
Recognition (Academic Intelligence Award, Newsletters, Success Stories)
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Global Academic OfferingStudents – competitive advantage
Certification and Certificate Programs
SAS Fellowship Program
Student Ambassador Competition
Student Clubs
Job/Internship opportunities
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Global Academic Offering
Customers – leveraging investment in SASCustomized curriculum in partnership with Universities/ Business Schools to produce skills needed
Internships
Recruitment
Leveraging Academic Expertise for Consulting Projects
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Global Academic Program Offering
www.sas.com/education
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Grenoble Ecole de ManagementSuccess Story
Post-Graduate Program in Business Intelligence offeringoperational and managerial competencies BI:
• Unlocking enterprise information to create value in companiesSAS®9 and the Enterprise Intelligence Platform✓ ETL, OLAP, Query/Reporting, Analytical IntelligenceBusiness Solutions ✓ Customer Relationship Management (Data Mining)✓ Supply Chain, Supplier Relationship Management✓ Financial Management, ABM, Balanced Scorecard
• Case Studies (technical, applied business problems)
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Results20-30 Students trained with SAS expertise annually.
20-30 Interns placed with companies annually.
10+ SAS France staff contribute their expertise annually.
80+ SAS customers/partners involved annually• Master Programs Scientific Advisory Board• Intern supervisors• Academic Workshops
Growing research, education & training field in BI
Growing network of BI experts
Career opportunities : consultants, project leaders, managers. (IBM, CGEY, Roche Diagnostics, Schneider)
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University of Alabama, Culverhouse College of Business and Administration
Success Story New interdisciplinary data mining certificate program in business school – within Institute for Business Intelligence• Students complete 4 courses for credit (160 hours)• Theoretical basis and practical applications of neural
networks, decision trees, cluster analysis, and association analysis
• Prof. Mike Hardin needed real data for students to address a real problem
Student retention key factor in US university success• Affects funding opportunities, revenue, and ranking
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ResultsRetention model helps students, saves money• Initial application of model showed 180 students at risk
and paired them with mentors to prevent drop out• Saves money, because university loses $1,000,000 for
every 100 students who drop out• Predict retention rate of > 83% (vs. expected 50%) for
this target group
Graduates with data mining certificate have competitive advantage • Can command $10,000-15,000 more in salary• Receive multiple job offers
Customers hiring students benefit• New graduates provide value immediately• Save money on training costs
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4th annual Student Ambassador Competition
5 Students earn the opportunity to present their SAS related and business relevant research project to the SAS Forum International Audience
5 Student Ambassadors “are ready to be hired” –no need to train them in SAS
5 examples on how research can be business relevant and applied
5 examples on how the Academic Program is “Bridging the gap between Academic and Business”.
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Student Ambassador Intro
10:30 Björn Ahlgren – Royal Institute of Technology (Sweden)• “Forecasting support for spare-parts management
within the automotive industry
11:35 Wouter Buckinx and Geert Verstraeten –Ghent University (Belgium)• “Using Predictive Modeling Techniques for Data
Enrichment to Reward Customers’ Loyalty.
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Student Ambassador Intro
14:15 Patrícia Narciso – ISCTE (Portugal)• “A DSS for the Creation and Restructuring of Degrees
in Higher Education”
15:00 Mitja Pirc – Universitat Pompeu Fabra(Spain)• “Domain-specific customer segmentation in mobile
telecommunications”
15:45 Sriram Subramanian – International Institute of Information Technology (India)• “Strengthening SDR – Analysis with Gold and Multiple
Currencies”
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Offering real-world experience
“Too focused on “scientific” research, business schools are hiring professors with limited real-world experience and graduating students who are ill equipped to wrangle with complex, unquantifiable issues – in other words, the stuff of management.”
Warren G. Bennis and James O’Toole – Harvard Business Review: How Business Schools lost their way
May 2005
Copyright © 2005, SAS Institute Inc. All rights reserved. 17
North-West UniversitySuccess Story
Post-Graduate Program offering North-West University offering operational and managerialcompetencies BI:
• Unlocking enterprise information to create value in companies:
✓ Reporting
✓ Analysis
✓ Data Warehousing
✓ Data Mining
✓ Risk Dimensions
Hands-on training focusing on a real-world/ business relevant approach
Centre for BMICentre for BMI
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Results25-30 post-graduate students trained in BI and Risk annually.
20-30 interns placed with companies annually.
5+ NWU staff contribute their expertise
50 - 100+ SAS customers/partners involved• Intern supervisors• Academic Workshops• Training
Growing research, training and consulting field in BI and especially Risk.
Growing network of BI and Risk experts
Career opportunities: Financial and services sectors: consultants, projectleaders, managers.
Centre for BMICentre for BMI