bridging innovation between design and humanities
DESCRIPTION
presentation for the conference Diversity: design/humanities - 4th International Forum of Design as a Process, that will be held from the 19th to the 22nd of September at the Universidade do Estado de Minas Gerais, in Belo Horizonte, Brasil.TRANSCRIPT
BRIDGING INNOVATION BETWEEN HUMANITIES AND DESIGN: NEW COGNITIVE AND RELATIONAL PROCESSES Chiara Colombi, Eleonora Lupo, Politecnico di Milano
1. A one way path from H to D and from D to H, by supporting tools
2. A two ways path of complementarity between D&H
3. D+H: a new innovation model beyond the linear one - humanistic design - humanities centred innoation
1. A one way path from H to D and from D to H, by supporting tools
1. A one way path from H to D and from D to H, by supporting tools
A linear models in which: H D -Humanities provide an analytical approach to the following synthetic and creative design action D H - Design provides visualization tools to collect and share data in the analytical research
Humanities Design Humanities Design
Ethnographic observation (anthropology)
Data gathering&recording tools (visualization)
1. A one way path from H to D and from D to H, by supporting tools
The linear models in the design process: H D D H
design process (adapted from Jonas, 2006)
Projection Synthesis (create)
Analysis (understand)
humanities
design tools
1b. A phenomenology of COLLABORATION H D / D H
APPROACH H D / D H
? DESIGN EXPERTISE Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
QUALITIES Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
HUMANISTIC COMPETENCES Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
AREA OF ACTION Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
DESIGN COMPETENCES Product Fashion Interior Communication Service Strategy
The New York Times, 2009
APPROACH H D FASHION STUDIES
1b. A phenomenology of COLLABORATION H D
DESIGN COMPETENCES Product Fashion Interior Communication Service Strategy
DESIGN EXPERTISE Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
AREA OF ACTION Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
HUMANISTIC COMPETENCES Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
QUALITIES Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
APPROACH H D FASHION STUDIES
APPROACH D H PERFORMATIVE ART
Rirkrit Tiravanija, 2002
1b. A phenomenology of COLLABORATION D H
DESIGN COMPETENCES Product Fashion Interior Communication Service Strategy
DESIGN EXPERTISE Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
HUMANISTIC COMPETENCES Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
QUALITIES Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
APPROACH D H PERFORMATIVE ART
AREA OF ACTION Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
2. A two ways path of complementarity between D&H
2. A two ways path of complementarity between D&H
Trans-disciplinarity between Humanities and Design
Transdisciplinary is the capability to transfer knowledge fragments from a discipline to another one. Therefore it refers (…) to the real trasfer of methods and topics from an area of interest to another one. (…) The suffix “trans” refers to the performative nature of those transictions. (Cometa M., Studi Culturali, Guida, Naples, 2010)
Humanities Design
Humanities Design
Humanities Design
2. A two ways path of complementarity between H&D
Trans-disciplinarity between Humanities and Design
-Humanities provide an analytical approach to examine or describe a context setting a problem that, later, represents a starting point for the design activity to the following synthetic and creative design action -Design reviews the data delivered by Humanities finding a problem on transcontextual variables, elaborating a new hypothesis (design proposition), prototyping a solution (design concept) and, eventually, developing a product.
- Design provides creative methods and generative tools (“metadesign”) that explain the process of design proposition and offer new possible point of view for an in-depth humanistic research -Humanities evaluate through an analytical approach the potential impact of the design solution
2b. A phenomenology of COMPLEMENTARITY H D H
DESIGN COMPETENCES Product Fashion Interior Communication Service Strategy
DESIGN EXPERTISE Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
APPROACH
? AREA OF ACTION Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
HUMANISTIC COMPETENCES Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
QUALITIES Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
APPROACH H D H DIGITAL HUMANITIES
2b. A phenomenology of COMPLEMENTARITY H D H
DESIGN COMPETENCES Product Fashion Interior Communication Service Strategy
DESIGN EXPERTISE Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
HUMANISTIC COMPETENCES Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
QUALITIES Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
APPROACH H D H DIGITAL HUMANITIES
AREA OF ACTION Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH H D H SOCIAL/ SUSTAINABLE DESIGN
Haas&Hahn, Rio de Janeiro 2010
2b. A phenomenology of COMPLEMENTARITY H D H
DESIGN COMPETENCES Product Fashion Interior Communication Service Strategy
DESIGN EXPERTISE Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
HUMANISTIC COMPETENCES Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
QUALITIES Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
APPROACH H D H SOCIAL/ SUSTAINABLE DESIGN
AREA OF ACTION Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH H D H CURATORIAL DESIGN
2b. A phenomenology of COMPLEMENTARITY H D H
DESIGN COMPETENCES Product Fashion Interior Communication Service Strategy
DESIGN EXPERTISE Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
HUMANISTIC COMPETENCES Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
QUALITIES Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
APPROACH H D H CURATORIAL DESIGN
AREA OF ACTION Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
APPROACH H D H BUSINESS DESIGN
2b. A phenomenology of COMPLEMENTARITY H D H
DESIGN COMPETENCES Product Fashion Interior Communication Service Strategy
DESIGN EXPERTISE Digitalization Visualization Archiving Codifying Interpreting/translating Prototyping Production Testing Sharing/Transfer
HUMANISTIC COMPETENCES Anthropology/Ethnography Art History Philosophy Sociology Psicology Economics Semiotics Neurosciences
QUALITIES Hyper-sensoriality Lightness Sociability Sustainability Distinctiveness Personalisation Identification Ethics Reversibility
APPROACH H D H BUSINESS DESIGN
AREA OF ACTION Arts&Crafts Cultural Heritage Territory Social communities Product Fashion Interiors Performance/Events Interfaces
3. D+H: a new innovation model beyond the linear one
3. D+H: a new innovation model beyond the linear one
New cognitive and relational processes: transformative potential of D+H knowledge for a new “discipline” (“humanistic design”)
D Dh Dhd Hdh Hd H
3. D+H: a new innovation model beyond the linear one
Humanistic design is more than…
HUMANISTIC DESIGN
form-function Expression Senses emotions Soft qualities Interculturality archetypes
AESTHETIC DESIGN
SOCIAL DESIGN
Collaborative Inclusive Participative Sustainable
STRATEGIC DESIGN
Conceptual Critical Organisational
UCD / HCD
User studies Co-design HI
3b. D+H: a new innovation model beyond the linear one
Appraches D+H: Trend research as orienting the design process (from fashion)
• Search into a sociocultural context • Interpret the context • Design a vision of the contemporary culture • Share the vision through prototypes and make the context converge on that • Influence the context
3b. D+H: a new innovation model beyond the linear one
Approaches D+H: Values Activation dynamics (from design for cultural heritage)
3. D+H: a new innovation model beyond the linear one
Introducing humanities in the whole innovation chain
Humanistic design process (adapted from Jonas, 2006)
Projection Synthesis (create)
Analysis (understand)
humanities
design tools
humanities
humanities
4. Humanites centred innovation
Levels of humanistic design strategy
Processes Relations Image/imaginary/scenary
Values systems
4. Humanities centred innovation
Humanistic design strategy 1. Humanistic design as “filter” for innovation topics 2. Humanistic design as understanding of analysis 3. Humanistic design as driver of change 4. Humanistic design as human friendly processes 5. Humanistic design outputs as set of “meta-products”
4. Humanities centred innovation
Humanistic design “meta-products”: a possible initial catalogue for professionals and companies (still under development)
Evolutionary repository
A critical catalogue of existing design solutions over a values deconding map
Brief Impulse
A capturer and selector of new project innovation topics
Evaluation filters
A set of criteria to define contiguity, divergence, convergence, coherency of design prototypes to the context
Changes samples A collection of new tested contextual situations that are offered as demi-products, to verify their relevancy and orient the next design development
Mental conversations
A diagram to explode the cognitive process leading to new mental models
Cultural shadows
A collection of cultural references that are re-called by a new product
Values decoding map
A synoptic map of lines of evolutions in values systems
Performative environment A set of rules to manage a not confrontational relation allowing to experience a prototyped solution in an ostensible dimension
… … …
Projection
Synthesis (create)
Analysis (understand)
values systems image/imaginary relations processes
values decoding
map
evolutionary repository
brief impulses
evaluation filters
changes samples
performative environment
performative environment
prformative environment
cultural shadows
mental conversations
