bridgeline digital & guidance webinar: "what drives conversions?"
DESCRIPTION
Presented by: Bridgeline Digital and Guidance Webinar Title: What Drives Conversions? Think Like Your Customer Presenting prospective customers with relevant – and targeted – information on your website is one of the most effective ways to drive conversions in today’s fragmented digital landscape. With the right tools & visual direction in place, delivering the optimal digital experience for your customers can bring your eCommerce initiatives to new heights. Air Date: September 18th, 2013, 2:00pm EST Duration: 1 hourTRANSCRIPT
Presented by:
@bridgeline
bridgelinedigital.com
Join the Conversation #DriveConversions
@guidance
guidance.com
Quick Poll Question
WHAT VERTICAL DOESYOUR BUSINESS FALL INTO ?
Answer at #DriveConversions
Or in GotoWebinar Chat.
Intro to Bridgeline Digital & Guidance
Matt SullivanDirector of Global Channels,Bridgeline Digital@Bridgeline
Cece KellieCreative Director,Guidance@Guidance
Join the Conversation #DriveConversions
Who is Bridgeline Digital
Thousands of Customers Rely on Bridgeline & iAPPS
About Guidance
‣ Founded in 1993 (We’re celebrating our 20th Anniversary!)
‣ Full-service web design, development, and hosting & managed services agency
‣ HQ: Marina Del Rey with offshore teams in Buenos Aires, Romania, Singapore & India
‣ Guidance sites facilitate $3B+ annual online sales transactions
‣ Recipient of Webby Award, WebAwards, Interactive Media Award, and honored as the Best Places to Work in Los Angeles(4 Time Honoree!)
Dynamic, Personalized Customer Experience.
What Drives Conversions?
End Game – The proven tactics and features explained in today’s presentation:
Increase shopping cart size
Decrease cart abandonment
Increase Total Customer Lifetime Value
Strategies That #DriveConversions
Cece Kellie@guidance
UX & Visual Design
@guidance
Create Engagement Drive Conversions
@guidance
Imagery, Behavior, CTA
Behavior, Reviews, Content
Imagery, CTA, Content
The Tools That #DriveConversions
@bridgelineMatt Sullivan
Increased Intelligence, Action, Conversions and Lift
Provide consumers with a view of your entire digital world.
Web
Mobile
Social
@bridgeline
Persuasive & Dynamic Content
‣ Streamlines the online shopping experience
‣ Humanizes customer relationships in the digital world
Selling Points: What Persuasive Content Can Do For youDEMO
@bridgeline
BEFORE AFTER
Mobile Matters: Overview
‣ As Smart Device adoption rates soar, businesses have to deliver the right experience to
the right device.
‣ In Q1 of 2013, tablets exceeded traditional desktop devices for conversion rates for the
first time.
Users Shop & Convert on Smart Devices at a Higher Rate than Desktop Users
‣ Bank of America predicts retail revenue from mobile commerce in European
and U.S. markets will further skyrocket to $67.1 billion in 2015.
Don’t Change the Channel: Mobile Commerce Projected to Surge
Mobile Matters: The Problem
‣ Google study found 72% of consumers expect brands to have a Mobile- Friendly website.
‣ 55% of respondents said a frustrating mobile experience hurts their opinion of a brand.
GREAT EXPECTATIONS …
Mobile Matters: The Solution
‣ 91% of Smart Phone Users Have Their
Phone Within Arm’s Reach 24 hours A Day,
Seven Days A Week
‣ 9 out of 10 smartphone searches result in an
action (purchasing, visiting a business, etc.).
Accessibility Leads to Action:Go Responsive!
Deliver the right experience, to the right device.
Email Marketing: Lead Nurturing
‣ On average, nurtured leads generate
20% increase in sales opportunities
versus non-nurtured leads. (Source:
DemandGen Report)
‣ 89% of marketers said email was their
primary channel for lead generation
(Source: Forrester Research)
Conversation Creates Conversions
Lead Nurturing Pays.... Literally.
Email Marketing: Auto-Response Messages
‣ 21% of Customers Who Abandon a Shopping Cart Receive an Auto-Responder, Re-
Engage & Buy.
‣ Abandoners spend 55% more on purchases than non-abandoners.
Auto-Response Emails Based On Action Are Extremely Effective
ATTRACT ENGAGE
RE-ENGAGE
CONVERT
ABANDONED CART
PURCHASE
Email Marketing: Audience Segmenting Based On Profile
Email Marketing: Audience Segmenting Based On Profile
‣ Relevant emails drive 18 times more revenue than broadcast emails.
(Source: Jupiter Research).
‣ Personalized emails improve click-through rates by 14%, and conversion rates by 10%.
(Source: Aberdeen Group)
Optimize Every Client Communication With Personalized Messaging
Social Commerce
‣ 74% of consumers rely on social networks to guide their purchases.
‣ By 2015, 50% of Web Sales Will Occur Via Social Media
According to Gartner:
Social Commerce is a new online retail model that incorporates established social networks and/or peer-to-peer communication to drive sales.
Conclusion and Q&A
Key Critical Differentiators that #DriveConversions.
‣ Deliver Dynamic User Experience.‣ Personalize the Way You Communicate Content.‣ Join the Social Revolution, Show You’re Listening.
Thank You Join the Webinar!
Keep the conversation going at #DriveConversions.
@bridgeline
bridgelinedigital.com
@guidance
guidance.com