www.sienna-x.co.uk | Find us at Sienna X Official

NEWSLETTER // MARCH-MAY 2017

REMEMBER, WE’RE YOUR HELPING HAND TO SUCCESS…

Myself and the team at Sienna X are passionate about helping you and your business succeed… if you’re feeling a little unsure about your marketing plans for the busy months ahead, or want advice on how to grow your treatments then please don’t hesitate to contact us… we LOVE sharing ideas.

Last summer we saw the introduction of new tanning products and our luxury waxing range, We have enjoyed listing to your success stories! This year we will be bringing you even MORE exciting news!

Grab a cuppa and enjoy a read…Best wishes,

We’re often asked how to market tanning and waxing services to different customers… there’s huge opportunity in marketing your services to bridal and prom clients, days when your clients will want to be oozing with confidence.

BRIDAL PACKAGESTake the stress of your bridal client and build a bespoke package! There’s a checklist of treatments your client will be looking for, combine your treatments into a package. Sienna X Tan, Sienna X Waxing, Nails, Eyelashes…

THE GOLD FITTINGTan fittings are an opportunity for you and the bride to trial the treatment but also fill them with reassurance of the colour they will achieve before the big day.

TOP TIP: Make a note of the day they preferred their tan, this will allow you to work out their actual wedding booking.

MARKETING TIP: Promote additional bookings and promotions before the Hen Do.

TAILOR YOUR SERVICESOne shade doesn’t fit all. During the consultation period find out what shade your client would prefer and their skin type.

MARKETING YOUR BUSINESS Take advantage of our tailored marketing material to appeal to bridal parties, linking up with other local business is a great way of encouraging new clients, such as hair dressers. Always ask your bride to leave a review, word of mouth is an invaluable tool.

DON’T FORGET THE GROOMWith male tanning on the rise, promote your services to the full wedding party! A gentle mist of 6% will leave the groom with a flawless even finish… the lights are on the men too!

NEW PACKAGING... THE SAME AWARD WINNING FORMULAS.

Here at Sienna X we are always listening to your feedback and looking for ways to continually develop. We’re improving your packaging to make it even easier to use, sell and show off on display.

BRIDALTREATMENTS...

LINK UP WITH LOCAL BUSINESSES Research your local dress shops to promote your services, make it easy for your client to find everything she needs to make her day. Tan is the essential accessories to any show stopper dress.

ENCOURAGE TAN FITTINGSYour client will want to feel picture perfect at their prom. Encouraging a booking before so your client can feel confident in their shade.

SPRAY TAN PARTIESPromote pamper parties to maximise on your prom related bookings. Offer incentives for bookings, such as allowing the host to receive a discount.

RETAILING SIENNA X RADIANCE BODY BALM £5.98+VAT is a favourite for enhancing bronzed skin, with mica and almond oil skin will be silky smooth and radiant. Educate your client on the best ways to prolong their new tan.

TOP TIP: After the wedding comes the honeymoon! Encourage your client to book in for her holiday essentials. Offer a luxury Sienna X waxing treatment… your client will be ready to bare all!

Place an ordertoday quoting

NLPROMOand receive a

FREEMARKETING PACK

when you spendover £30+VAT

...& PROM QUEENS

NEW APRILARRIVAL...

We’ve been shortlisted for 5 awards this year:

BEST TANNING SUPPLIER

BEST CUSTOMER SERVICE

BEST USE OF SOCIAL MEDIA

BEST SUPPLIER SPECIFIC TRAINING

BEST HAIR REMOVAL SUPPLIERMy client has asked for two coats of tan? Here at Sienna X we always educate our customers not to double coat a client within one treatment.

Although many clients may think they are more tanned following a second coat, the immediate tan they see is just a guide for spraying. Skin can only absorb so much DHA, therefore a double coat would only be a disadvantage to your business. You will be using double the amount of products for the same return in revenue.

PRO TIP:TANNING

CAST YOUR VOTE TODAYVOTE SIENNA X

>> CLICK HERE TO VOTE <<www.beautyguild.com/Guild-Awards

How do you gain new clients?A lot of my new clients come from word of mouth and recommendations which always means so much to me. I offer a ‘recommend a friend’ voucher, so my existing clients can introduce a new client.

The other thing that works for me is creating high quality content for my Facebook page. Social media is a huge part of the world we live in and helps me target my audience.

I contact clients, via email or phone, prior to meeting them which helps build trust.

THERAPIST TIP:ASK NINA...

SOCIAL MEDIA TIP:Encourage your clients to ‘Check In’ at appointments, this will create engagementand expand your reach.

DID YOU KNOW…We offer machine servicing and repairs, simply call us on 0800 131 3151 to discuss your business needs. We recommend having your spray tan machines serviced each year... so you have the reassurance that your tools are in the best working condition.

NEED MORE IDEAS & MARKETING ADVICE?Email us at marketing@sienna-x.co.uk

My client has sensitive skin, which wax wouldyou recommend?Following a consultation with your client and a patch test, we would recommend you use SIENNA X PEPPERMINT GELEE WARM WAX £7.97+VAT. This product is a ROSIN FREE formula (Rosin can be a cause of skin sensitivity).

The creamy formulation has been blended with Echinacea to help protect and calm the skin. When treating sensitive skin, take extra care to ensure the area is clean, calm and primed for a superior wax application.

TOP TIP: Following a wax treatment,to cool the area gently spritz onSIENNA X SKIN GUARD £4.95+VAT. It’s infused with essential Rosemary Oil to help soothe and heal the skin.

PRO TIP:WAXING

Normally £95.90+VAT

FOR A LIMITED TIME ONLY. Whilst stocks last.

Call 0800 131 3151 or visit sienna-x.co.uk

SHOP NOW

We were thrilled to be chosen as the Official Tanning Supplier for the Strictly Come Dancing Live Tour 2017. Following the glitz and glam of one of the most popular TV shows, our Brand Ambassador, Carly Hobbs, joined the tour which started in Birmingham and finished up in London.

We kept our social media feeds full of backstage gossip and exclusive pictures from our tan tour adventure, quickly seeing the celebs become top Sienna X fans.

“I am so pale, it’s amazing to get tanned,” said Louise Redknapp and Ed Balls requested ‘Lanzarote in Spring’ as his ideal tanning goal.

We have a range of spray tanning and waxing courses available in the following UK locations:

Call 0800 131 3151 today for more information.

BECOME A SIENNA XPROFESSIONAL

• Ashton-Under-Lyne • Braintree• Cardiff• Crawley• Gateshead• Glasgow• Liverpool

• Manchester• London• Poole• Sheffield• Swindon• Worcester

>> VIEW ALL COURSES <<

www.sienna-x.co.uk | Find us at Sienna X Official