bric b2c e-commerce report 2010 by ystats

8/7/2019 BRIC B2C E-Commerce Report 2010 by yStats

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RESEARCH ON INTERNATIONAL MARKETS

April 2010

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Publication Date

April 2010

Language

English

Format

PDF & PowerPoint

Number of Pages/Charts

121

Covered Countries

Brazil, Russia, India, China

Price

3,450(excl.VAT)

BRIC B2C E-Commerce Report 2010

April 2010


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Key Findings

Company and Product Information

Covering Brazil, Russia, India & China

Brazil was the BRIC country with the lowest number of mobile phone subscribers, accounting for only 174

million in 2009.

TheshareofB2CE-CommercesalesontotalretailsalesinBrazil reached 1.1% in 2009, up from 0.9%

in 2008.

It is estimated that in several years, online tickets in Russia will account for 25%-30% of total ticket sales.

Although Indian E-Commerce grew 30% between 2008 and 2009, its future development might be slowed

by the low broadband penetration.

Inthersthalfof2009,therewere155millionmobileInternetusersandnearly320millionbroadband

users in China

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Table of Contents (1 of 4) - Brazil

5. Users / Shoppers

Development of Internet Users (millions) and its

Percentage of Country Population in Brazil,

2007-2011f

Age and Number of Internet Users in Brazil, in

millions, 2008-2010f; Internet Users by Age in

Brazil, in %, Sep/Nov 2008

Age/GenderProleoftheBrazilianInternet

Audience,incl.TargetAudience(000),%

CompositionUniqueVisitors,TotalMinutes(MM),

TotalPagesViewed(MM),%CompositionPages, %CompositionMinutes,TotalVisits(000),

September 2009

Online Buyers in Brazil, in millions, and Percentage

of Internet Users, 2006-2009

Online Buyers in Brazil by Gender and Age, in %

of Respondents, September/November 2008

3. Shares

B2C E-Commerce Share of total Retail Sales in

Brazil, in %, 2006-2009

4. Products

RankingofTopRetailSub-Categories,totalBrazil,

Age 15+, Home and Work Locations, by total

UniqueVisitors(thousand)andReachin%,

July 2008

1. Trends

Internet Users and Hours spent Online in Latin

America, incl. Brazil, September 2009

B2CE-CommerceTrendsinBrazil:SalesandTop

Players

B2CE-CommerceTrendsinBrazil:Christmas

Sales 2009

Mobile Phone Subscribers in BRIC, in millions,

2009 & 2014f

Mobile Activities of Mobile Phone Users in Brazil, in

% of Respondents, September/November 2008

2. Sales

B2C E-Commerce Sales and total Retail Sales in

Brazil, in BRL billion, 2006-2009 6. Players

Leading B2C E-Commerce Players in Brazil; byAssortments

Leading B2C E-Commerce Players in Brazil; by

UniqueVisitorsandAudienceReach,February

2010

VisitationandEngagementfor20selectedRetail

WebSitesinBrazil,incl.totalUniqueVisitors

(000),AverageMinutesperVisit,AverageVisits

perVisitor,July2008

Facts about B2W (Submarino.com.br,

Americanas.com, Shoptime.com.br)

Facts about Magazineluiza.com.br

Facts about Portcasa.com.br

Facts about Lojasmm.com

Facts about Walmart.com.br

Facts about Casasbahia.com.br

Facts about Paodeacucar.com.br

FactsaboutGiulianaores.com.br

News about regional Retailers


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Table of Contents (2 of 4) - Russia

5. Users / Shoppers

Development of Internet Users (million) and itsShare of Country Population in Russia, 2008-2013f

Online Buyers in Eastern European Countries incl.

Russia, in % of total Internet Users, 2007-2008

3. Shares

B2CE-CommerceShareofTotalRetailand

Distance Selling in Russia, 2007-2008

4. Products

TheOnlineBookMarketinRussia

Distribution of Internet Users Purchase Preference

by Product Category in Russia, in %, 2007

1. Trends

Proportion of Internet Users Aged 15 and over in

CEE Countries as % of the Population, 2008 &

2009

InternetandMobileUserTrendsinRussia

B2CE-CommerceTrendsinRussia:Market

Development

B2CE-CommerceTrendsinRussia:OnlineSales

B2CE-CommerceTrendsinRussia:Growth

BroadbandMarketValueinRussia,inUSDmillion

and Wireless Access Share, in %, 2007-2012f


2009 & 2014f

2. Sales

B2C E-Commerce Sales (2007-2009), Distance

Selling (2007-2008) and Retail Sales (2006-2009)

in Russia, in EUR billion E-Commerce Sales by B2C, B2B and B2G, in RUB

billion and % B2C growth, 2006-2008

6. Players

Leading B2C E-Commerce Players in Russia; by

Assortments

Leading B2C E-Commerce Players in Russia; by


2010

Facts about Ozon.ru

FactsaboutMVideo.ru

Facts about 003.ru

Facts about Quelle.ru

News about X5 Retail Group


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Table of Contents (3 of 4) - India

4. Products

Most popular Online Purchase Items and most po-

pularTravelCategoriesinE-CommerceinIndia,in

%,2009;Top10tradedItemsoneBayIndia,2009

5. Users / Shoppers

Development of Internet Users (millions) and its

Percentage of Country Population in India, 2008-

2013f; Online Shoppers as Percentage of Internet

Users, 2008

Internet Shoppers in India and selected Asian-Paci

cCountries,in%ofInternetUsers,Q22008vs.

Q2 2009

6. Players

Leading B2C E-Commerce Players in India; by As-

sortments

Leading B2C E-Commerce Players in India; by


2010

Facts about Shopping.rediff.com

Facts about Shopping.indiatimes.com

News about Zapakshop.com

1. Trends

AsiaPacicRegionandIndividualCountryGrowth

byuniqueVisitors,incl.India,Sep.2008-Sep.

2009

E-CommerceTrendsinIndia:GeneralOverview

E-CommerceTrendsinIndia:ShoppersandOnline

Purchases

E-CommerceTrendsinIndia:Top5Hubs

E-CommerceTrendsinIndia:Handicrafts

Online Offers for young People in India

Mobile Internet in India


2009 & 2014f

2. Sales

B2C E-Commerce Sales and total Retail Sales in

India, in USD billion, 2008-2011f

3. Shares

B2C E-Commerce Share of total Retail Sales in

India, in %, 2008-2011f


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Table of Contents (4 of 4) - China

4. Products

TradingVolumeofFashionCommoditiesOnline

Shopping in China, in RMB billion, 2007-2012f

5. Users / Shoppers

Development of Internet Users and its Percentage

of Country Population in China, 2006-2009

Development of Internet Users and its Percentage

of Country Population in China, 2008-2013f

Age Structure of Internet Users in China, in %,

12/2008 & 12/2009

Internet Shoppers in China, in million, Dec 2008 &

Dec 2009

Internet Shoppers in China and selected AsianCountries, in % of Internet Users, Q2 2008 vs.

Q2 2009

6. Players

Leading B2C E-Commerce Players in China; by

Assortments

Leading B2C E-Commerce Players in China; by


2010

Leading C2C E-Commerce Players in China; by

Assortments,UniqueVisitorsandAudienceReach

Facts about Amazon.cn

FactsaboutTaobao.com Facts about Ctrip.com

Facts about Elong.net

News about SonyEricssonShop.cn

1. Trends

Top10CountriesbyInternetUsers(inmillions),

incl. China, 2008-2013f

AsiaPacicRegionandIndividualCountryGrowth

byuniqueVisitors,incl.China,Sep.2008-Sep.

2009

InternetMarketTrendsinChina

OnlineShoppingMarketTrendsinChina

TransactionSizeoftheOnlineShoppingMarketin

China, in RMB billion, 2007-2012f

OnlineTravelReservationMarketSizeTrendsin

China, in RMB million, Q3 2008-Q3 2009

OnlineGamesMarketSizeTrendsinChina,inRMB

billion, Q3 2007-Q3 2009

OnlineGamingTrendsinChina

E-Commerce&M-CommerceSpendingTrendsin

China

MobileInternetUserandCommerceTrendsin

China

Number and Structural Characteristics of Mobile

Internet Users in China

Mobile Internet Market Size in China, in RMB billi-

on, 2007-2012f

M-CommerceTrendsinChina


2009 & 2014f

2. Sales

B2C E-Commerce Sales in China, in RMB billion,

2007-2013f,TotalRetailSales,inRMBbillion,

2007-2011f

3. Shares

B2C E-Commerce Share of Retail Sales in China, in

%, 2007-2011f


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In 2009, the number of Internet users in China increased to

384 million, representing 29% of the population.

Development of Internet Users* and its Percentage of Country Population in China, 2006-2009

450 35%

298

384

29,0%

300

350

400

(millions)

25%

30%

opulation

210

7

22,6%

200

250

ofInternetUser

20%

geofCountryP

10,5%

16,0%

50

100N

umber

10%Percent

0

2006 2007 2008 2009

5%

Internet users % of population

Note: *Numbers are from the end of the corresponding years

Source: CNNIC, December 2009



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Samples



India was the BRIC country with the second highest number of mobile

phone subscribers, accounting for more than 525 million.

Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f

747,4

1311,7China *

174,3

525,2

853,0India

2009

2014

174,0

200,3

Brazil

Russia

,

0 200 400 600 800 1000 1200 1400 1600

in millions

Note:DataisforDecemberofeachyear;* excl.HongKong

Source:eMarketer,February2010


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