bric b2c e-commerce markets 2017 · flipkart and amazon are among the top competitors benefitting...

BRIC B2C E-COMMERCE MARKETS 2017 PUBLICATION DATE: SEPTEMBER 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE 13 CLIENTS I PAGE 14-15 FREQUENTLY ASKED QUESTIONS

PAGE 16 ORDER FORM I PAGE 17 TERMS AND CONDITIONS

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BRIC B2C E-Commerce Markets 2017

Report

B2C E-Commerce

BRIC

Brazil, China, India, Russia

English

PDF & PowerPoint

148

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QUESTIONS

ANSWERED

IN THIS REPORT

What is the current state and the prospects of B2C E-Commerce in the BRIC markets?

How much online retail sales will be generated in Brazil, Russia, India and China in 2025?

What are the key market trends in B2C E-Commerce in BRIC?

Who are the main online retail market players in BRIC?

How do the preferences of online shoppers in Brazil, Russia, India and China differ?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

BRIC B2C E-COMMERCE MARKETS 2017

B2C E-COMMERCE SALES IN BRIC COUNTRIES TO REACH NEW HEIGHTS BY 2025

B2C E-Commerce continues to evolve in the BRIC group. Spurred by increased

connectivity and consumers’ affinity to buying online, the combined online retail sales

volume in the four markets is projected to top USD 2 trillion in 2025, according to a forecast

cited in the yStats.com’s report.

China has the world’s largest online retail sales and is the most advanced of the four

BRIC countries. Despite having a lower Internet penetration rate than in Russia, China is

leading both in number of Internet users and online shoppers due to the large population

and higher online shopper penetration rate among connected consumers. Nearly two thirds

of Internet users in China made purchases over the Internet in 2016. The most popular way

for online shoppers in China to access favorite E-Commerce websites such as Tmall and

JD.com was through a mobile app. Eight in ten online shoppers had at least 2 mobile

shopping apps installed.

Mobile shopping apps are also gaining popularity in Russia, but as of 2016, M-

Commerce sales were still a low double-digits share of total B2C E-Commerce turnover,

according to market data cited in the yStats.com publication. Cross-border online shopping

is a more significant top trend in Russia: China-based Aliexpress.com has become the top

destination for online purchases. Overall, the growth of B2C E-Commerce in Russia is driven

by young tech-savvy population groups, with more than half of online shoppers aged under

35 years old.

India is the fastest growing B2C E-Commerce market among the BRIC countries. Its

stunning double-digit growth projection stands out even in fast expanding Asia-Pacific’s

online retail. Besides improving Internet penetration among India’s vast population, another

major growth driver is the shift from cash on delivery as the top payment method to the use

of mobile wallets. Flipkart and Amazon are among the top competitors benefitting from

India’s E-Commerce boom.

Finally, Brazil is projected to rank fourth among BRIC nations by E-Commerce sales in

2025. The growth of smartphone penetration in this country led to around one-quarter of

online shopping orders being placed via mobile devices as of early 2017. Convenience and

practicality of mobile shopping are the top reasons why online shoppers in Brazil buy via

mobile. On the other hand, improvements in the delivery of physical goods are required as

faster and cheaper shipping are listed as the top factors that would motivate Brazil’s

consumers to buy more online.


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MANAGEMENT SUMMARY

INTERNATIONAL COMPARISONS

Retail E-Commerce Sales Forecast in Selected Emerging Markets, incl. Brazil, China, India, Indonesia, Mexico, Russia

and Turkey, in USD billion, 2025f

Most Recent Online Spending Per Capita in Selected Emerging Markets, incl. Brazil, China, Indonesia, Mexico, Russia

and Turkey, in USD per Year, March 2017

Overview of Selected Emerging Markets, incl. Population, in millions, GDP per Capita PPP, in USD, and National Retail

Sales, in USD billion, by Brazil, China, India, Indonesia, Russia, South Africa and Turkey, 2016

Internet Penetration in Selected Emerging Markets Worldwide, incl. Brazil, China, India, Indonesia, Mexico, Russia,

South Africa and Turkey, in % of Individuals, 2016

CHINA

3.1. OVERVIEW

B2C E-Commerce Market Overview, May 2017

3.2. TRENDS

Cross-Border E-Commerce Market Overview and Trends, February 2017

Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2013 – 2019f

Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, in % of Internet Users and in %

of Population, 2014 – 2020f

Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers

in China, March 2016

Breakdown of Cross-Border Retail E-Commerce Imports, by Local Platforms, in %, Q4 2016

Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2016

Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2016

M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 –

2020f

Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016

Breakdown of Number of Mobile Shopping Apps Used, in %, 2015

Triggers for an Online Purchase, in % of Online Shoppers, 2016

3.3. SALES & SHARES

Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, CAGR, in %, by Six Comparative Estimates, 2014 – 2020f

Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 –

2021f

E-Commerce Share of Total Retail Sales, in %, by Nine Comparative Estimates, 2014 - 2021f

Breakdown of Retail E-Commerce Sales by B2C and C2C, in %, 2012 – 2019f

Retail E-Commerce Sales in Rural Areas, in CNY billion, and Share of Nationwide Retail E-Commerce Sales, in %, 2015

& 2016

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TABLE OF CONTENTS (1 OF 6)

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CHINA (CONT.)

3.4. INTERNET USERS & ONLINE SHOPPERS

Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2016

Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2016

Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2016

Online Shoppers by Urban and Rural, in millions, and Penetration, in % of Internet Users, 2014 & 2015

Breakdown of Online Shoppers by Gender & Age Group, in %, 2016

3.5. PRODUCTS

Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2015

B2C E-Commerce Sales of Apparel and Electronics, in CNY billion, Q3 2014 – Q3 2016

Channels Purchased From, by Online, Mobile and Physical, by Product Category, in % of Consumers, Q3 2016

3.6. PAYMENT

Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016

Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2017

3.7. DELIVERY

Breakdown of Preferred Delivery Days, in % of Online Shoppers, 2016

Ranking of B2C E-Commerce Companies by Satisfaction with Delivery Service, in % of Online Shoppers, 2016

3.8. PLAYERS

Top 10 Market Players by Share of B2C E-Commerce GMV, in %, H1 2016

Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016

Breakdown of B2C E-Commerce GMV by Market Players, in %, 2015 & 2016

Website Visits to Amazon.cn, JD.com and Tmall.com, in millions, November 2016 & April 2017

INDIA

4.1. OVERVIEW

B2C E-Commerce Market Overview, June 2017

4.2. TRENDS

Overview of B2C E-Commerce Market Trends, May 2017

Smartphone Users, in millions, 2016e & 2020f

Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the

Future Among Non-Mobile Shoppers, in %, 2016

Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile

Phone, 2016

M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f

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INDIA (CONT.)

4.2. TRENDS (CONT.)

Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-

Border Shoppers Only, in %, October 2016

Cross-Border Online Spending, in INR billion, 2016e & 2017f

Share of Online Shoppers Discovering New Products Through Social Media Channels, in %, August 2016

Online Activities Conducted While Shopping In-Store, in % of Internet Users, August 2016

4.3. SALES & SHARES

Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Seven Comparative Estimates, 2014-2020f

Comparison of Two Retail E-Commerce Sales Forecasts Before and After Demonetization, in USD billion, and CAGR,

in %, 2015 – 2020f

E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 – 2021f


Internet Penetration, in % of Individuals, 2010 - 2016

Number of Internet Users, in millions, by Urban, Rural and Total, October 2014-2016e & December 2016e

Internet Penetration by Urban and Rural Population, in %, October 2016

Number of Rural Internet Users, in millions, 2015 & 2020f

Online Shopper Penetration in Rural Areas, in % of Rural Internet Users, 2015 & 2016

Online Shopper Penetration, in % of Internet Users, 2013, 2015, 2018f & 2020f

Number of Online Shoppers, in millions, by Five Comparative Estimates, 2015 – 2020f

Breakdown of Online Shoppers by Gender, in %, May 2016

4.5. PRODUCTS

Breakdown of E-Commerce Sales by Segments, in %, 2015

Breakdown of Retail E-Commerce Sales by Product Categories, in %, 2015

4.6. PAYMENT

Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f

Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016

4.7. DELIVERY

Top 3 Value-Added Services Demanded by Online Shoppers, in % of Online Shoppers, May 2016

4.8. PLAYERS

Overview of B2C E-Commerce Players, May 2017

Top 5 E-Commerce Websites, by Total Website Visits, in millions, India’s Share of Total Visits, in %, and Estimated

Number of Website Visits from India, in millions, March 2017

Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016



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RUSSIA

5.1. OVERVIEW

B2C E-Commerce Market Overview, July 2017

5.2. TRENDS

Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016

M-Commerce Share of B2C E-Commerce Sales, in %, 2016

Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search,

November 2016

Breakdown of Latest Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %,

2016

B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Imports, in %, 2011 – 2016

Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016

Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and another City,

from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2016

Product Categories Purchased Online, by Purchased from Russian Online Stores, Chinese Online Stores, and English

Language Online Stores, in % of Online Shoppers in Russia, September 2016

5.3. SALES & SHARES

B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 – 2016, and Forecasts, in RUB billion,

2017f, 2020f & 2021f

Breakdown of B2C E-Commerce Sales by Regions, by Domestic and Cross-Border, in %, 2016

B2C E-Commerce Share of Total Retail Sales, in %, 2016e


Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2016

Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2016

Breakdown of Online Shoppers by Age Group, in %, 2016

Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective

Group, 2016

Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of

Internet Users, by Federal Districts, 2016

Breakdown of Perception of Online Spending Change in 2016 vs. 2015, in % of Online Shoppers, and Reasons for the

Increase, in % of Online Shoppers Who Said Their Online Spending Increased, 2016

5.5. PRODUCTS

Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2016

Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016

Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2016



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RUSSIA (CONT.)

5.6. PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 - 2016

Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by

Digital Agencies When Integrating Payment Instruments for Digital Solutions, April 2016

5.7. DELIVERY

Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 - 2016

Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type,

October 2016

5.8. PLAYERS

B2C E-Commerce Player Overview, July 2017

Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands,

Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2016

Top 15 Online Shops by Number of Unique Visitors, in thousands, January 2017

BRAZIL

6.1. OVERVIEW

B2C E-Commerce Market Overview, September 2017

6.2. TRENDS

M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 – January 2017

Smartphone Penetration, in % of Households, 2011 & 2016

Breakdown of Frequency of Shopping Online via Tablet or Smartphone, in % of Online Shoppers, June 2017

B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017

Reasons for Purchasing via Mobile, in % of Mobile Shoppers, September 2016

Product Categories Purchased via Mobile, in % of Mobile Shoppers, September 2016

Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 - 2016

Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2013 - 2016

6.3. SALES & SHARES

B2C E-Commerce Sales, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 - 2021f

E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f


Internet Penetration, in % of Individuals, 2011 - 2016

Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2016

Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2016e & 2020f

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BRAZIL (CONT.)

6.5. PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, June 2017

Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2016

Online Shopping Cart Abandonment Rate, by Product Category, in %, Q1 2017

Share of Travel in E-Commerce Volume, by Accommodation and Transportation, in %, 2015 & 2020f

6.6. PAYMENT

Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval

Rate by Payment Method, in %, Q1 2017

6.7. DELIVERY

Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q1 2015 –

Q4 2016

Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017

Reasons to Give Up an Online Purchase, in % of Online Shoppers, June 2017

6.8. PLAYERS

B2C E-Commerce Players Overview, September 2017

Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce

Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2015

Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017

Top 5 International E-Commerce Websites, in % of Online Shoppers, 2016



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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR BRIC B2C E-COMMERCE MARKETS 2017

Report Coverage

This report covers the B2C E-Commerce markets in Brazil,

Russia, India and China, known as BRIC. A broad definition of retail E-

Commerce used by some original sources cited in this report might

include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, B2C E-Commerce sales and shares, Internet users and

shoppers, products, payment methods, delivery and players in the BRIC

countries.

Report Structure

The international comparisons chapter opens the report,

comparing the BRIC countries and other emerging markets by criteria

related to B2C E-Commerce, such as retail E-Commerce sales forecast,

total retail sales and Internet penetration.

The rest of the report is divided by countries. The countries are

presented in the descending order of retail E-Commerce sales. Data

availability varied by country.

Each country chapter starts with an overview of the

development of B2C E-Commerce in the respective country.

Next, the “Trends” section includes an overview of market trends,

such as cross-border B2C E-Commerce and M-Commerce.

The section “Sales & Shares” covers the development of retail E-

Commerce sales and E-Commerce’s share of total retail sales. The

definitions of retail E-Commerce sales used by original sources cited in this

report vary.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Payment”, covers the payment methods most

used by online shoppers.

Furthermore, the “Delivery” section covers information related to

delivery in B2C E-Commerce.

Finally, the “Players” section includes information about the

leading E-Commerce companies, including rankings of top online retailers

by revenues, website popularity or usage by online shoppers, where

available.


11

Brazil B2C E-Commerce Market 2017

Russia B2C E-Commerce Market 2017

India B2C E-Commerce Market 2017

China B2C E-Commerce Market 2017

Turkey B2C E-Commerce Market 2017

Poland B2C E-Commerce Market 2017

Malaysia B2C E-Commerce Market 2017

Indonesia B2C E-Commerce Market 2017

Thailand B2C E-Commerce Market 2017

Western Europe B2C E-Commerce Market 2017

Europe B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

Southeast Asia B2C E-Commerce Market 2017

Global Online Payment Methods: First Half 2017

Global Cross-Border B2C E-Commerce Market 2017

Global M-Commerce 2017

Global Online Travel Market 2016

September 2017

July 2017

May 2017

May 2017

July 2017

July 2017

April 2017

April 2017

April 2017

July 2017

July 2017

June 2017

May 2017

August 2017

February 2017

June 2016

October 2016

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bric b2c e-commerce markets 2017 · flipkart and amazon are among the top competitors benefitting...

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