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    ICT INKENYA#140Friday

    Sector Policy Paper

    ICT INDUSTRY DEVELOPMENT & GOVERNMENT

    INCLUSION

    Nairobi 3rd April 2012

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    ICT INKENYA

    2

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    ICT INKENYACONTEXTCREATING A SUSTAINABLE ICT INDUSTRY WITHIN KENYA

    COMPLICATION

    The scattered ICT landscape lacks sufficient structure and organization to attend the market

    Kenyan ICT education lacks focus to attend to specific needs for all types of industry players

    ICT development lacks vision and support to attract investors

    International players see ample opportunity, endangering the local competitive position

    SITUATION

    The Kenyan ICT industry is immature and suffers from significant international competition

    Vision 2030 for Kenya provides a high-level vision for economic development

    The Kenyan governmental legislation lacks a clear ICT vision to support development

    Planned ICT developments within the Kenyan government offers a large internal market

    CHALLENGE

    How do we develop a strong ICT industry in Kenya making optimal re-use of existing means?

    How do we ensure sustainable development fitting within Vision 2030 for Kenya

    How can we align all local/international stakeholders creating a win-win situation for all

    INTENTION WE PROPOSE THE FOLLOWING PLAN FOR SYNERGY WITH GOVERNMENT

    4

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    ICT INKENYAINDUSTRY ANALYSISTHE KENYAN INDUSTRY ASSESSMENT SHOWS CLEAR AREAS FOR ATTENTION

    S W

    O T5

    Strengths Private sector recognises need for better

    engagement with Government

    Large internal Kenyan market

    ICT inclusion in Vision 2030

    Recent technological advancement (Fiber)

    Ambitious Workforce

    Acknowledged innovations/technologies (MPESA)

    Threats Growing Kenyan market attracts international ICT

    players threatening local ICT companies

    Globalization of the ICT industry simplifies

    international service delivery to Kenyan

    companies

    African economic development creates

    significant near-shore competition

    Established human capital flows to MNCs

    Weaknesses Sub-optimal procurement process for local players

    Lack of tailored (tax) legislation

    Technical education and industry needs misaligned

    Limited availability of investments

    Lack of governmental ICT representation

    Lack of Public Private Partnerships in ICT (PPPs)

    Diplomatic services lack focus on ICT opportunities

    Opportunities Significant government Investment in ICT

    Labor costs provides labor arbitrage potential

    Growth of average size of Kenyan companies

    Recognized ICT hub developments (incubators)

    Intended creation of Konza as ICT ecosystem

    Entry of international ICT players (Nokia, IBM)

    Creation of EAC provides larger market

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    ICT INKENYAINDUSTRY DEVELOPMENT NEEDSA PROVEN ICT INDUSTRY DEVELOPMENT STRUCTURE

    6Source: Australian Business Foundation

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    ICT INKENYAINDUSTRY COOPERATIONINDUSTRY DEVELOPMENT MUST BRING TOGETHER ALL INDUSTRY STAKEHOLDERS

    7

    FINANCIAL

    MARKETS

    GOVERNMENT

    PRIVATE

    MARKETPLACE

    ICT INDUSTRY

    PLAYERS

    - Projects

    - Expertise- Marketplace

    - Products & Services

    - Skilled workforce

    - Experience

    - Industry standards

    - Representation

    - Funding

    - Expertise

    - Infrastructure

    - Confidence

    - Projects

    - Legislation

    - Education

    - Tax regulation

    Banks

    VCs

    Investment

    funds

    Unions

    KICTB

    Producers

    Industry

    representatives

    Incubators

    Universities

    End Users Companies

    Insurance

    E-G-ovt

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    ICT INKENYA

    GOVERNMENT

    ICT INDUSTRY

    PLAYERS

    PRIVATE

    MARKETPLACE

    FINANCIAL

    MARKETS

    RESPONSIBILITY KEY SUCCESS FACTORS

    KEY SUCCESS FACTORS

    ENSURING COOPERATION FROM ALL STAKEHOLDERS REQUIRES BENEFITS FOR ALL

    DELIVER HIGH QUALITY

    PRODUCTS AND SERVICE

    CREATE A SOLID STREAM

    OF ICT WORK

    PROVIDE SUSTAINABLE

    AND PREDICTABLE

    FUNDING

    Predictable quality

    Solid service delivery methodology

    Focused educational curriculum

    Strong coach/mentor network

    Strong business services support

    Public Private Partnerships (PPP)

    Governmental incentive structure

    Stable entrepreneurial environment

    Virtual marketplace environment

    Protection of IP Rights

    Shared financial risk profile

    Aligned exit strategies

    Strong partnerships

    Public/private investment funding

    Governmental taxation stimulus

    THROUGHOUT THE

    ENTIRE LIFE CYCLE

    SUPPORT FROM

    INFANCYTO MATURITY

    8

    SUPPORT AND FACILITATE Long term sustainable vision

    Sufficient budget and focus

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    ICT INKENYA

    GOVERNMENT

    ICT INDUSTRY

    PLAYERS

    PRIVATE

    MARKETPLACE

    FINANCIAL

    MARKETS

    ENTREPRENEURS SME MNC

    KENYA ICT DEVELOPMENT

    FRAMEWORK TO SUPPORT THE KENYAN ICT INDUSTRY PLAYERS ACROsS THE LIFECYCLE

    MATURITY LIFE CYCLE

    9

    Incubation

    Supporton product, skill and

    business development

    Facilities providing workplace,

    internet and meeting place

    Education on business processes,

    -methodologies and -behavior

    Business Support

    Supporton business advisory and

    development

    Certification of technical skills and

    delivery maturity (Prince II)

    Education on industry standards &

    methodologies (Lean/SixSigma)

    Continuous improvement

    Supportby providing a (virtual)

    networking environment, an ICT

    market place, and

    Diplomaticsupport to create

    international demand for Kenyan

    ICT products, services and skills

    VC A Bank B & CBank A Govt

    - Banks

    - Seed Capital

    - Private Companies

    - Government

    Kenya ICT Investment Fund

    - National

    - International

    - Private

    - Public

    Market Funding

    Kenyan MarketplaceNairobi..

    - SME

    - MNC

    - Govt

    + rest of Kenya

    Virtual Marketplace Africa

    - Kenya

    - Rest of Africa

    - Incidental offshore

    Global Marketplace

    - Konza City

    - Kenya

    - Continent

    - Global

    Targeted Funding

    Entrepreneurial funding and

    educational support

    Tax and procurement

    incentives and legislation

    IP rights and diplomatic

    commercial exposure

    http://www.google.nl/imgres?imgurl=http://www.scientificamerican.com/media/inline/rethink-the-global-money-supply_1.jpg&imgrefurl=http://www.scientificamerican.com/article.cfm?id=rethink-the-global-money-supply&usg=__rf7rrvwb6FrM2e6BMnFQkywYdVo=&h=320&w=320&sz=48&hl=nl&start=2&zoom=1&tbnid=NhPzITml4KgdPM:&tbnh=118&tbnw=118&ei=k7FdT6vZMYOJ4gSf97zODw&prev=/search?q=financial+world&hl=nl&sa=N&biw=1280&bih=588&gbv=2&tbm=isch&itbs=1http://www.google.nl/imgres?imgurl=http://www.picturesofmoney.org/money-bag.jpg&imgrefurl=http://www.picturesofmoney.org/Money-bag.html&usg=__zypu0XPQRFoyYiXYG-G-NxhpORU=&h=900&w=900&sz=530&hl=nl&start=1&zoom=1&tbnid=SuR0ItzydoKVtM:&tbnh=146&tbnw=146&ei=R6BdT56mC87vsgamneGRDA&prev=/search?q=moneybag&hl=nl&sa=N&biw=1280&bih=588&gbv=2&tbm=isch&itbs=1http://www.google.nl/imgres?imgurl=http://www.picturesofmoney.org/money-bag.jpg&imgrefurl=http://www.picturesofmoney.org/Money-bag.html&usg=__zypu0XPQRFoyYiXYG-G-NxhpORU=&h=900&w=900&sz=530&hl=nl&start=1&zoom=1&tbnid=SuR0ItzydoKVtM:&tbnh=146&tbnw=146&ei=R6BdT56mC87vsgamneGRDA&prev=/search?q=moneybag&hl=nl&sa=N&biw=1280&bih=588&gbv=2&tbm=isch&itbs=1http://www.google.nl/imgres?imgurl=http://www.picturesofmoney.org/money-bag.jpg&imgrefurl=http://www.picturesofmoney.org/Money-bag.html&usg=__zypu0XPQRFoyYiXYG-G-NxhpORU=&h=900&w=900&sz=530&hl=nl&start=1&zoom=1&tbnid=SuR0ItzydoKVtM:&tbnh=146&tbnw=146&ei=R6BdT56mC87vsgamneGRDA&prev=/search?q=moneybag&hl=nl&sa=N&biw=1280&bih=588&gbv=2&tbm=isch&itbs=1http://www.google.nl/imgres?imgurl=http://www.picturesofmoney.org/money-bag.jpg&imgrefurl=http://www.picturesofmoney.org/Money-bag.html&usg=__zypu0XPQRFoyYiXYG-G-NxhpORU=&h=900&w=900&sz=530&hl=nl&start=1&zoom=1&tbnid=SuR0ItzydoKVtM:&tbnh=146&tbnw=146&ei=R6BdT56mC87vsgamneGRDA&prev=/search?q=moneybag&hl=nl&sa=N&biw=1280&bih=588&gbv=2&tbm=isch&itbs=1http://www.google.nl/imgres?imgurl=http://www.picturesofmoney.org/money-bag.jpg&imgrefurl=http://www.picturesofmoney.org/Money-bag.html&usg=__zypu0XPQRFoyYiXYG-G-NxhpORU=&h=900&w=900&sz=530&hl=nl&start=1&zoom=1&tbnid=SuR0ItzydoKVtM:&tbnh=146&tbnw=146&ei=R6BdT56mC87vsgamneGRDA&prev=/search?q=moneybag&hl=nl&sa=N&biw=1280&bih=588&gbv=2&tbm=isch&itbs=1
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    ICT INKENYA

    FUNDING

    REQUEST FOR HELP

    THE KENYAN ICT REPRESENTATION ASKS ITS GOVERNMENT FOR HELP

    EDUCATION

    LEGISLATION

    COOPERATION

    SHORT-TERM MEDIUM-TERM LONG-TERM

    Favorable government

    procurement procedures

    Double Taxation Treaties

    Substantive government

    subsidies for HR capability

    building

    Acknowledgement of

    incubator institutes

    Support in media exposure

    Alignment ICT development

    with Vision 2030

    Acknowledgement of ICT

    industry representative body

    ICT focused tax incentives

    IP legislation development

    Development of Kenyan ICT

    standards and certification

    Development of ICT focused

    education at all levels

    Joint Public/Private

    economic missions for ICT

    R&D legislation development

    Contract legislation

    development

    Development of technology

    clusters that link Academia

    and Industry for R&D

    Development of technology

    clusters that link Security &

    Industry

    Acknowledgement of ICT

    industry Advisory Board

    ICT sector representation in

    government

    10

    ICT industry investment fund

    Government projects Public Private Partnerships

    Individual/CorporateTax

    incentives for investments

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    ICT INKENYANEXT STEPS AND TIMELINESCONTINOUSLY MOVING FORWARD WITH PRECISION AND CARE

    PROPOSED

    NEXT STEPS

    11

    ACTION TIMELINES

    APRIL 2012

    APRILMAY 2012

    MAYJULY 2012

    JULYOCTOBER 2012

    OCTOBER 2012 ONWARDS

    Validate ICT requests from

    government

    Align ICT industry ambition withVision 2030 AND Kenya ICT Board

    Partner with stakeholders on ICT

    industry vision & approach

    Create detailed joint roadmap,

    activities, roles & responsibilities

    Act on detailed roadmap with

    focus on quick wins

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    ICT INKENYAWhich Significant Trade Bodies exist currently?

    KAM

    TESPOK

    KEPSA

    KIF

    12

    Industry Regulation and way forward

    Way Forward

    To work with KITOS or create another

    body Marketing Kenya for IT privately and

    through public sector

    Set Standards in the sector

    Document the industry

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    ICT INKENYACURRENT KENYAN ICT LANDSCAPETHE KENYAN ICT INDUSTRY LARGELY DEPENDS ON ENTREPRENEURS AND FOREIGN MNCs

    13

    5,000

    30,000

    30,00010,000

    50,000

    ConsultingTechnology Government

    5.000

    MNCSME

    10.000

    EntrepreneursTotal

    Workforce

    Outsourcing

    10.000

    REMARKSIndustry The largest ICT market is ..

    Most of the foreign players are in

    and they are rapidly growing

    Outsourcing is a relative . Market

    segment, although .

    The technology industry segment is by farthe .. most revenue generating, and

    the . Is relatively small

    Employer

    Over xx% of all ICT professionals work for

    .., where as only xx% in .

    With over jobs, the government

    provides a solid base for the industry

    Workforce/Revenue comparison

    The relative large workforce of

    entrepreneurs in comparison to the

    annual revenue implies low salaries

    The MNC revenue share is relatively high

    considering its workforce and since many

    of its players are foreign implies a capital

    drain for the Kenya ICT industry

    KENYA ICT WORKFORCE ANALYSIS * (in FTE)

    Industry

    Segmentation

    Employer

    Segmentation

    50,000

    40,000

    35,000

    40,000

    120,000

    Total

    Revenue

    Outsourcing

    30.000

    ConsultingTechnology

    30.000

    GovernmentMNCSMEEntrepreneurs

    15.000

    KENYA ICT REVENUE ANALYSIS (in KES mio)

    Industry

    Segmentation

    Employer

    Segmentation

    * See appendix for more details

    ANALYSIS

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    ICT INKENYAPOTENTIAL ICT INDUSTRY IMPACTICT DEVELOPMENT IN COMPARABLE LEADERS SHOW SIGNIFICANT GROWTH POTENTIAL

    14

    REMARKS

    Assumptions

    Kenyan avg. annual GDP growth 4%

    ICT spend growth with 6% from 2012

    ICT spend comparison (% of GDP):

    - South Africa 15%

    - Singapore 20%

    - xxxxxxx 10% Taking the peer comparison average,

    the potential Kenyan ICT industry

    should be ~12% of GDP, increasing the

    market with KES 700 mio annually

    Impact

    Disregarding efficiency and

    effectiveness effects and assumingequal division of increased revenue

    over national & international players

    the Kenya GDP could grow with an

    extra 7%

    Assuming an average daily ICT income

    of KES 5.000, the ICT industry can

    provide for 70.000 extra jobs

    KENYAN ICT POTENTIAL (in KES bln)

    2010 201120092008

    130

    10

    110

    2012

    0

    2014 2015

    120

    2013

    100

    140

    Total GDP Kenya

    Current Kenyan ICT Spend

    Comparable peerNational ICT spend(12% of GDP)

    GDP INCREASE:

    INDUSTRY POTENTIAL

    JOB CREATION:

    KES 700 mio 70.000 FTE

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    ICT INKENYAKENYAN ICT LANDSCAPETHE KENYAN ICT LANDSCAPE ANALYSIS ON WORKFORCE AND REVENUE

    CONSULTING

    TECHNOLOGY

    OUTSOURCING

    INDUSTRY ANALYSIS DETAILS COMPANIES

    Entrepren. SME MNC Total

    Workforce

    Revenue

    Workforce in1.000 FTE) Revenue inmio KES 15

    Type Examples

    - Soft-/hardware producers

    - System Integrators

    - Service providers

    - Website development

    - SevenSeas

    - Microsoft

    - IBM

    - Safaricom

    - ..

    Entrepren. SME MNC Total

    Workforce

    Revenue

    Type Examples

    - Technology consultant - Accenture

    -

    - ..

    Entrepren. SME MNC Total

    Workforce

    Revenue

    Type Examples

    - Infrastructure

    - Application maintenance/

    development

    - Business Process Outs.

    - Microsoft

    - IBM

    - Safaricom

    -

    - ..

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    ICT INKENYA

    THANK YOU!