brian head concept
DESCRIPTION
Style GuideTRANSCRIPT
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Branding Concept
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Brain Head is a ski and snow resort located in Southern Utah. It has the highest base elevation in the state of Utah and the driest snow in North America, with an average moisture content of 4%. The highest peak tops out at 11,307 feet and Brian Head features 71 ski trails and almost 665 acres of functional terrain.
Brian Head’s top priority is to maintain a family friendly atmosphere and cater to all of their visitors. They offer facilities such as daycare, kids’ camps, and lessons for all ages with various terrain parks for all experience levels.
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LOGO
Logo
The logo features the three main peaks that can be found at Brain Head Resort. The space left underneath the banner was purposely created for different uses. Titles such as “Instructor”, “Cashier”, and “Navajo Cafe” can properly be used.
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COLORSR: 64G: 35B: 17
C: 49 M: 72Y: 82K: 68
R:166G: 164B: 123
C: 37M: 28Y: 59K: 2
R: 162G: 203 B: 179
C: 38M: 6Y: 34K: 0
R: 74G: 137B: 100
C: 74M: 26Y: 72K: 9
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ABCDEFGHIJKLM
LEAGUE GOTHIC AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%^&*()_+
ASAP AaBbCcDdEeFfGgHhIiJjKkLMmNn OoPpQqRrSsTtUuVvWwXxYyZz
0123456789!@#$%^&*()_+
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BLAH
BLAH
BLAH
Logo Typography
League Gothic is the main font for the logo, and can’t be changed. Anything placed underneath the main logo must be in ASAP.
Body Typography
All other typography will be in ASAP. It’s a clean sans serif font that will keep all printed materials standerized and easy to read.
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FOR YOURSignage | Wayfinding
Various departments of the lodge will be labeled with green arrows that point the direction where guests can find more information.
All signage will follow the same standard of a green background with white text (League Gothic). This way guests can quickly locate each department.
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INFORMATION
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OKAYResort & Ski Snow Lodge
INSTRUCTOR
Acceptable Logo Edits
It is okay to change the color of the logo in various combinations if and only if the colors used are part of the four approved colors stated in this concept.
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NO WAY!
Resort & Ski
Resort & Ski
Unacceptable Logo Edits
It is not okay to insert text outside the basic logo, insert text in any other font than ASAP, color the caps of the mountains, use any other color not included in the four approved colors, or change the shape of the banner.
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BRAND
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THAT BABY!
Incorporating the Logo
The Logo is perfect to brand next to everything. It needs to be easy to recognize and applied where possible; membership cards, gift cards, snowboards, lifts, etc.
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Apparel + Accessories
Incorporating the branding on apparel and accessories is a great way to advertise the resort and also build a sense of community.
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SNOW SWAG
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N A V A J O C A F EN A V A J O C A F E
half sandwich
cup of soup
chips/cookie
$6.50
burger
chips/cookieside salad
$6.50
full sandwich
chips/cookieside salad
$8.00
burger
drinkfries
$8.00
double burger
drink2 sides
$10.00
half
BREAD
White
Wheat
Sourdough
Rye
MEAT
TurkeyHam
Chicken
Tuna
CHEESE
Cheddar
Swiss
Provolone
Mozzarella
EXTRAS
Lettuce
Tomato
Olives
Onions
$4.00 full $6.00
SAUCES
Mayo
Mustard
Oil + Vinegar
Chiptole
BURGERS
Single
Double
Bacon
FRIES
French
Onion Rings
Sweet Potato
SIDES
Macaroni
Potato
Greens
EXTRAS
Pickles
Tomato
Cheese
SAUCES
Ketchup
Mustard
Mayo
From the Grill
From the Deli
IN A HURRY? OR JUST WANT TO EAT ON THE RUN?
Text your order to: 77842 we’ll have it ready for you at PICK-UP
Cookies, Chips,
Popsicles, + CandyTreats $1.00
Coke Products
Sweet Tea
(raspberry, strawberry, + peach)
Cold Drinks $1.25 Brazilian Bean Coffee
Hot Chocolate
(dark, milk, + white)
Hot Drinks $1.75
Navajo Cafe Ideas
Have a simple menu printed on a medium heavy weight paper. A matching menu will also be found on the wall next to the cash register. A sign outside will allow customers to know where the entrance is to the cafe.
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Poster + Mailer Prototypes
Showcase different perks of the resort through posters hanging around the lodge or mailers sent out. Focus on breathtaking photography to capture the magic of Brain Head.
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Concept Created By Tawny Caldwell + Kent Barney