brew-n-que
DESCRIPTION
Logo and Branding for a San Diego Barbecue RestaurantTRANSCRIPT
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
The objective is to Brand a California style dry rub BBQ restaurant. The restaurant concept is going to be Rock and Roll themed. The demographic is going to be all ages. The requested logo is an im-age of a giggling pig being licked by the tongue of the iconic Rolling Stones logo. Some sketches were started of pigs and rolling stone and tongue.
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
To start we needed a name for the restaurant. Some suggestions were made such as: LOGAN’S, LOGAN’S BBQ COMPANY, THE BBQ CO. ,ROCK-N-ROLL BBQ, THE TASTY PIG, FORTY LICKS, BROWN SUGAR. A name that was suggested by Logan Knight, was “The Del Mar Brew and Que house”. The name was shortened during design to, “Del Mar Brew-n-Que” thus removing “the” and “house”. In the future the “Del Mar” can be re-placed, and not tying it to one city but, allowing for expansion across California. With name picked out, some type explorations were performed.
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MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
Next, symbols to add to the logo, and work with the pig and rolling stone mouth. The image of the pig and the mouth were explored, however given that the company was to be a Del Mar establish-ment, the decision for the symbol was changed during the design process and the direction to give the company a higher sense of safistcation was then an added design direction.
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
After exploring the name with type, the deci-sion to go with something a little gritty, like the texture of a BBQ grill felt appropriate. This was also paired with a clean sans serif font, to bal-ance out the grungyness.
Del Mar Brew-n-Que
Del Mar Brew-n-Que
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
Options of type, shapes and symbols, were tested with color. Also 2 tools were created, a fork and spatula, that were later used as part of the symbol.
Del MarBrew & Que
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
The tools were explored and texture was added. Keeping the color black with some gritty texture also seemed more appropriate to relate to the BBQ grill and give a very overall charred grillmark presence.
Del MarBrew & Que
Del MarBrew & Que
Del MarBrew & Que
Del MarBrew & Que
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
Adding all the elements together, texture, type symbols and logo mark, the overall brand became more present in the direction of sophisticated, California, clean and healthy, Dry Rub BBQ.
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
These are the completed symbols and logos for the company to use for all the branding needs.
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
A menu was created as a concept of the possible use of the logo and the type set in place, with the symbols, texture and only the use of black and white. The menu was created so that it can be re-placed when the chef makes changes.
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
A prototype menu was created from the menu de-sign. The menu is made from aluminum front and back covers, painted black, with a added sandy grit texture, like the texture of a BBQ grill. Inside a very thick rigid board menu with also a parchment texture, and bound with several strands of braided twine holding the menu in place, but allowing for removal of the menu for chef changes.
MARIO TELLES EM:[email protected]
DEL MAR BREW AND QUE
Logan Knight
(619) 518-1755
177 Camino Del Mar
Del Mar, CA 92014
www.Brew-n-Que.com
Logan Knight
(619) 518-1755
177 Camino Del Mar
Del Mar, CA 92014
www.Brew-n-Que.com
