brew berlin at bar convent berlin 2014
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Brew Berlin is the fast-growing beer segment of European bar and beverage trade show Bar Convent Berlin. The Brew Berlin Blog (brewberlin.com) provides daily news from the bar, beer and brewing industry on a daily basis. Contact: [email protected]TRANSCRIPT
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The Platform for Beer in bars
7 & 8 October 2014
»Brew Berlin is the new platform for beer in bars. It targets breweries, gastrono-mers, importers and distributors, who use the professional environment of our inter-national bar show to exchange ideas.« – Helmut AdAm, Co-Founder BAr Convent Berlin
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Welcome to Brew Berlin, the platform for beer in bars. Founded in Oc-tober 2013, the new segment of the European Bar and Beverage Trade Show Bar Convent Berlin strives to bring together leading bar owners, gastronomes, and beverage retailers with innovative brewers and bre-weries.
Thus, Brew Berlin supports the roots of a new movement in beer in the German-speaking countries. Its main traits are unique and aromatic beer compositions, greater attention to product presentation and new ways of addressing target groups.
A bilingual blog by the authors of Mixology Magazine as well as a wide range of tastings, talks, and exhibits at the annual bar show Bar Con-vent Berlin itself are elements of the new platform for beer in bars. On top of that, Brew Berlin hosts regular industry MeetUps and networking events. With these means, Brew Berlin establishes an effective connec-tion between producers and bar owners.
7 & 8 October 2014
»Brew Berlin is a crucial step forward in the development of the craft beer market in Germany« – Georg Schneider, managing director weisses Bräuhaus G. Schneider & Sohn GmbH
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The Bar Convent Berlin was founded in 2007 as a trade show and con-vention with a well-balanced mix of exhibition space and a wide pro-gramm of seminars and talks. In the last seven years, the annual event has experienced dynamic growth and has also expanded thematically.
While at the beginning, mainly spirits producers and distributors exhibited, soon soft drinks and bars equipment manufacturers joined in to use the Bar Convent as a platform for their businesses. In 2011, the integration of selected beer companies began. This part of the show was significantly upgraded with the introduction of the brand Brew Berlin two years later.
For the eighth edition of the European Bar and Beverage Trade Show, over 9000 international visitors are expected in Berlin. Our surveys have shown that 29% of all visitors see beer as a growing trend topic and would appreciate a growth of this segment at the show.
Bar Convent Berlin – 7 & 8 October 2014 – Further information: barconvent.de
Brew Berlin A SeGmenT OF BAr COnvenT
Berlin
He explores the worlds of indulgence as a culinary commentator. Fascinated by the cultural history of beverages, he shares his culinary adventures as author and host for Mixology.
Peter eichhorn
He is managing Weisses Bräuhaus G. Schneider & Sohn GmbH, one of Germany’s most innovative traditional breweries.
Georg Schneider vi.
From business consultant to craft beer start-up: together with his partner Mario Hanel, Schnigula runs Crew Republic in Munich.
Timm Schnigula
Graduate master brewer Ian Pyle worked for the Samuel Adams Brewe-ry in Boston before joining the craft-tinkerers at Ratsherrn in Hamburg. There, he is in charge of product development.
ian A. Pyle
An alumni of Harvard Business School, he is the General Manager of the renown Brooklyn Brewery. In his work he focuses on how IT can optimize processes in breweries.
eric Ottaway
Once captain of a fishing boat, he now runs Brewdog, the most innova-tive craft beer house in Britain. Known for his unconventional style and for the world’s strongest beer.
James watt
He started brewing at home and now belongs to the avantgarde of the international craft beer scene. The Dane runs several bars and keeps coming up with unique beers.
mikkel Borg Bjergsø
SeleCTed SPeAkerS GERMAny
InTERnAT IOnAl
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Samuel Smith
FritzAle / Alemania
Fuller’s london Pride
Brewdog
Aalener löwenbräu
Braukunstkeller
kreativbrauerei kehrwieder
maisel & Friends
ratsherrn
Schönramer
St. Austell
Sierra nevada PArTnerS OF Brew Berlin
PAST exHiBiTOrS
internationale Brau-manufakturen GmbH
Crew Alewerkstatt GmbH
krombacher Brauerei Bernhard Schadeberg GmbH & Co. kG
meckatzer löwenbräu Benedikt weiß kG
Privatbrauerei Am rollberg GmbH
weisses Bräuhaus G. Schneider & Sohn GmbH
Schlossbrauerei maxlrain GmbH &
Co. kG
»Having been the first beer exhibitor at the Bar Convent Berlin 2011, I was and still am very excited about this great event and the insights that we get there. It’s import-ant for us to be there, if only to experience for ourselves the positive atmosphere and the growing interest of the visitors. Brew Berlin will surely become an important industry gathering for beer professionals.« – marc rauschmann, managing director internationale Brau-manufakturen GmbH
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As a platform for beer in bars, Brew Berlin offers beer producers and distributors direct exchange with bar and restaurant professionals and specialist retailers. Here, you can raise awareness for your product and win over new customers.
Brew Berlin OFFerS
– A strong and internationally well-established bar show in the German capital
– A modular system of stalls, that serves smaller and larger businesses alike
– A rapid growth in exhibitors and visitors (2013: 35% plus)
– The most important bar show in europe with the chance to meet international professionals.
– Over 9.000 visitors in two bar show days (prognosis for 2014)
– A professionals-only bar show, no »festival atmosphere« (no non-professional visitors)
– A Business Hour, exclusively for specialist retailers, importers and producers
wHAT dOeS Brew Berlin OFFer?
v i S i T O r S ‘ n A T i O n A l i T i e S
Other
T y P e O F v e n u e
Classic Bar
Hotel Bar
Speakeasy / Trendy Bars
= 79 %2x 1x= 21 %
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T y P e O F v e n u e
l e n G T H O F S T A y
r e A S O n F O r v i S i T
e v A l u A T i O n & d e v e l O P m e n T
Two-day visit One-day visit
new Products
Business Contacts
Seminars and workshops
Other
Beer and Craft beer
wine and Champagne
Apps and Point-of-Sale Systems
Other
BAr week Berlin
In the last years, a lot of related events have taken place around the time of Brew Berlin and the Bar Convent. In the beginning of October, Berlin becomes the Mecca of bartenders, gastronomers and beverage producers. The most important event to go along with the bar show is the Mixology Bar Awards Gala of the Bar Convent’s media partner Mixology Magazine.
It’s an annual meet up of the famous names of the German-speaking and international bar profession. There are over ten categories, i.e. bar, bar team, and mixologist of the year.
The gala tradionally takes place on the eve of the Bar Convent. This year, over 1500 guests are expected at the two venues of the official Bar Convent opening event.
Further information on the Bar Week Berlin and on the awards: mixology.eu
Brew Berlin BlOG
In addition to the trade show, Brew Berlin offers the latest news from the brewing business in German and English all year round, with spe-cial focus on German craft and non-industrial beers. Those are Brew Berlin’s primary bloggers:
Freelance translator, writer and journalist. Studies English at Berlin’s Freie Universität and has been editor-in-chief of the beer review platform Bier-Index for five years.
Author of the books »Von Ale bis Zwickel«, »Berlin schenkt ein« and the annual Mixology Bar Guide. lives and works as a journalist in Berlin.
Former bartender and bar owner with international professional experience. Co-Founder of Bar Convent Berlin and publisher of Mixology Magazine.
dirk Hoplitschek
Peter eichhorn
Helmut Adam
brewberlin.com
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Brew Berlin Brew Berlin is a brand of the European Bar and Beverage Trade Show Bar Convent Berlin. The Bar Convent is run by the Bar Con-vent GmbH. Jens Hasenbein, Helmut Adam and Bastian Heuser are the founders and organizers.
Production OfficeBar Convent BerlinSchlesische Straße 2810997 Berlinbarconvent.com– [email protected]+49 30 233 299 444
SalesJens Hasenbein– [email protected]
Communication (v.i.S.d.P.)Helmut Adam– [email protected]
ProgramBastian Heuser– [email protected]
editors Brew Berlin BlogHelmut Adam, Peter Eichhorn, Dirk Hoplitschek– [email protected]
Bar Convent GmbHDorfstrasse 6019339 PlattenburgDeutschland
twitter.com/brewberlin
facebook.com/brewberlin
brewberlin.com
kOnTAkT
»We have had the second successful year at the Bar Convent with our craft beers and have had excellent contacts with gastronomers, retailers and importers. With unique styles in beer like IPAs and stouts, we offer bartenders an alternative to industrially produced main-stream beer and an opportunity to surprise their guests even beyond cocktails and spirits. Our craft beers are growing in popularity at and behind the bar as a result of the Bar Convent.« – Timm Schnigula, managing director Crew Alewerkstatt GmbH