breakout b2 - ideation
DESCRIPTION
George SwisherTRANSCRIPT
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ideation - what the hell does that mean.
_by george swisher
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agenda - it's pretty clear.*meaning *work*value*influence
_what i've learned
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meaning - the "dictionary."i⋅de⋅a⋅tion [ahy-dee-ey-shun ]
_nounthe process of forming ideas
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meaning - free thinking.*anyone can influence an idea *solve the issue*think collective, be collective
_nounthe process of forming ideas
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meaning - playing nice.*resume, status, ego *"share with your sister"*now we're adults?*ideas work, not people_nounthe process of forming ideas
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work - the "no bullshit" rule.*understand the need*what do you bring*everyone needs to research
_live the brand
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work - the idea.*don't focus on the vehicle*solve the issue*can in survive, create action, and provoke dialouge in any space_live the brand
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value - "buzz" words or are they really "sales" words.*platform*metrics*collaboration
_what really matters
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value - what we should be selling are ideas.*smart*give results needed*seen as valuable
_what really matters
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influence - share it, steal it, repurpose it.*starts with leadership*direct peers*outside peers
_what really matters
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learned - get out your pen, pencil, crayons, device; whatever.
_we're all getting a make-over
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learned - this is the best session you've ever attended.
_we're all getting a make-over
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learned - play nice with everyone because the idea wins, not people.
_we're all getting a make-over
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learned - get everyone to think of ideas, not what commodity to buy.
_we're all getting a make-over
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learned - people see value in smart ideas, not just pretty or cheap ones.
_we're all getting a make-over
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learned - influence every person you touch with encouragement of ideation.
_we're all getting a make-over
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learned - in summary, we all need to cultivate smart thinkers at every level to incubate smart ideas that thrive in any space.
_we're all getting a make-over