breakout 1 - digital public services - robert christopherson
TRANSCRIPT
Robert ChristophersonHead of Digital InclusionAbilityNet
Accessibility Management in a Nutshell
Who’s Affected?
Your stakeholders:
18% of UK population has a disability – and growing
Many millions more have dyslexia or literacy difficulties
Aging population
More and more people using online services - on more and more platforms
The Sticks
It’s the law – Equality Act, Disability Equality Duty, employment law
Potential cost of litigation
Lose employees, customers and clients
Cost of medical retirement, recruitment and retraining
Bad publicity/brand damage
Retrofitting accessibility more costly and more difficult
Public Sector – Leading the Way?
“Fairness is not an additional cost on the public sector. Fairness is why we have a public sector”
Patrick Diamond, Group Director StrategyEquality and Human Rights Commission
The Carrots
Reach a wider audience – up to 20%
Makes your site more useable for everyone – by 35%
More mobile-friendly
Reduces page weight, bandwidth and maintenance
Improves search engine rankings
Easier to refresh
Your disabled employees (of today and tomorrow)
Happy Birthday BS 8878
BS8878 ‘Web Accessibility Code of Practice’
Published 7 Dec 2010
Guidance on designing or commissioning ‘web products’
Focus on process rather than technical or design issues
Fewer horror stories BUT still all too common
The Challenge
The challenge is to:
Gain and retain accessibility expertise across all your IT and web teams
Stay abreast of developments in technical standards, regulations and legislation
HTML5, WCAG, ARIA, MWBP, TG102
Ensure expertise is based on real user experience
Access disabled users for ‘real-life’ compliance
Number 10 Website – Meeting the Challenge?
Hi-Impact Relationships
iCOMPLY – A Managed Approach
AbilityNet’s iCOMPLY:
Access professional support from a single source
Embedded expertise – a consultant regularly on-site
Fast turnaround on queries
Cross-department management reporting
iCOMPLY – A Managed Approach
Additional benefits:
Weekly full-site scans with Compliance Sheriff®
Access to strategic and technical guideline library
Online resource ‘My Computer My Way’
Achieve AbilityNet accessibility accreditation
The BBC: My Computer My Way
“As a public service website, our goal is to ensure that we serve all our users; with AbilityNet, we are making this objective a reality”
Jonathan Hassell, Head of Usability and Accessibility, BBC
IBM Intranet
Accessible Intranet
Saved 40 % + in bandwidth
Better able to share and adapt information
Virgin Atlantic
New site 68% uplift in revenue to £62m
Won best website at Travel Industry Awards
Legal & General
Relaunched accessible site
+95% Life quote requests online
+90% Life Insurance sales online
100% Return on Investment in 12 months
Saved £200k pa on site maintenance (66% saving)
Speed/effort required to manage content reduced from an average of 5 days to 0.5 days per job
mydonate
Compliance With Confidence
Are you up to the challenge?
Invest in accessibility
Goes hand-in-hand with a mature mobile strategy
Make all your web properties inclusive
www.abilitynet.org.uk/icomply