breaking through the noise: addressing the barriers to engagement
DESCRIPTION
Kate Cochrane, Resilience planning & continuity officer for Newcastle City Council, provides a personal reflection on being a stakeholder and working with researchers, and advice on overcoming barriers to reach stakeholders.TRANSCRIPT
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Breaking through the noise
Addressing the barriers to engagement
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Am I a typical stakeholder
• Professionally competent • Involved in 17 projects over 15 years • Total grant funding £245m -‐ research £22m • MulE-‐agency environment • Work in a poliEcally charged space • Maintaining unpopular posiEons • Reduce the impacts of emergencies
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Why would you want me?
• Professional and community networks • Policy and pracEEoner credibility • Local informaEon and data • Insider perspecEves • Project experience
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Different barriers
• Time • PerspecEves • Resources • ExpectaEons
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Small world…
• Time -‐ 2013/14 – Horizon 2020
• 32 requests for leWers of support, 20 invitaEons to be a project advisor, 13 requests to be a project partner
– Life+ (4), FP7 (6), Civil ProtecEon Instrument (12) – EPSRC (3), ESRC (7) and local bids (17) – MulEple requests from the same insEtuEon/dept – Then the follow-‐ups
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Being heard
• Learn from the experts! – Unique Selling Point – MarkeEng strategy – Target audience – Market segmentaEon
• common needs and prioriEes
– CommunicaEon channels – Focussed messaging
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PerspecEves
• World views – Stakeholder organisaEons and representaEves
• Aligning ethos, ethics and values • Lines in the sand • PrioriEes and pressures • PoliEcal and social drivers
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Resources
• Impact of public sector cuts • 10 most deprived areas of England – average cuts 25.3%
• 10 least deprived areas 2.54% – Liverpool city council 27.1%, Newcastle 22.1%, Hart district council 1.5%
• Impact on jobs and morale
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ExpectaEons
• What can the project deliver • CertainEes v aspiraEons • GeneraliEes or specifics • Risk management or risk exposure
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CommunicaEng
• Stories that are told • Words and channels • 2 sides of A4 – with pictures
• How can the research support the stake holding agency to fulfil its primary purpose?
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Newcastle upon Tyne
• Working towards a fairer city where – Prosperity is shared – InequaliEes in health, wealth and quality of life are reduced
– Rights are respected – People feel part of a community and play an acEve role in their neighbourhood
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Where we are…
• Life expectancy gap -‐ 14 and 11 years (m/f) • 72,000 people live in boWom 10% of the most deprived areas in the country
• 32.5% of private rented homes not meeEng decent home standard
• 31.4% children live in poverty • 45.2% households have no access to a car • 13.6% unemployed (5.6% claiming JSA)
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Lancet Commission – Shaping CiEes
• Different kind of assessment • Based on dialogue, deliberaEon, and discussion • Not a technical exercise done by experts. • Uses a wide range of sources of knowledge • Insights, experienEal and lay knowledge • Accepts value-‐laden nature of intervenEons • DebaEng the moral and ethical dimensions
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Community Resilience…
• Resilient to what? – Impact of low/intermiWent waged employment – Impact of poverty – Impact of chronic ill-‐health – Impact of welfare reforms – Impact of community tensions – Impact of radicalisaEon – Impact of severe weather or ‘flu
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As a result
• Community Resilience posiEoned in a complex and crowded environment
• Many potenEal partners but also compeEng agendas
• Work based on three tenets – Co-‐producEon across communiEes and agencies – Centred on the needs of people – Not making difficult lives harder
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CoproducEon
• Risk assessment – Uses Common Consequences and Social Fabric – Assets rather than VulnerabiliEes
• Emergency response – Cohesive communiEes
• Recovery – Avoiding destrucEve conflict
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So how can we help each other?
Thank you