breaking language barriers: machine translation for ecommerce
TRANSCRIPT
No Hardware. No Software. No Hassle MT.
Breaking Language Barriers:
Machine Translation for eCommerce
Speaker: Tony O’Dowd
.
What we aim to cover today?
About KantanMT.com Who are we and what we stand for?
Ecommerce Retail Market Size & Opportunity
Market Dynamics
Top 3 Challenges
The Good News!
Building an eCommerce Global Strategy
Q&A
30 Minutes
What is KantanMT.com? Statistical MT System
Cloud-based Highly scalable
Inexpensive to operate
Quick to deploy
Our Vision
To put Machine Translation Customization
Improvement
Deployment
into your hands
Active KantanMT Engines
7,105
Training Words Uploaded
103,533,605,925
Member Words Translated
751,291,925
Fully Operational 12 Months
.
Technology Firsts
Q2 2013 Q3 2013 Q3 2014Q1 2013
Adoption: Uploaded 10b training words and 200m words
translated. KantanAPI launched
www.kantanmt.com:
1st SMT Cloud Based Platform (TotalRecall)
KantanAutoScale: Using the power of the cloud to
maximise performance
Kantan BuildAnalytics: Helping engineers build
better MT
Q1 2014
Kantan Analytics: 1st
Predictive Quality Estimation Technology
Massive Adoption: 750m translated and 100b training
words uploaded
Q1 2015
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KantanMT Community
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eCommerce Retail Market
Size of Market 2013 - $260 Billion
2017 - $450 Billion ( Source: PracticalEcommerce )
Industry without borders International Sales
2017 - $200+ Billion ( Source: PracticalEcommerce )
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Global eCommerce Dynamics1+ Billion Customers
( Source: QNET Annual Report 2013 )
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Global eCommerce DynamicsMobile Devices are everywhere!
( Source: QNET Annual Report 2013 )
.
Global eCommerce Dynamics
73% of consumers more likely to purchase a product in their own language
( Source: EU Study of 2,430 web consumers in 8 EU Countries )
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Global eCommerce Dynamics
9 out of 10 internet users will visit websites in their own language when given a choice
( Source: EU Study of 2,430 web consumers in 8 EU Countries )
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Global eCommerce Dynamics
42% of consumers never buy a product/service in other languages
( Source: EU Study of 2,430 web consumers in 8 EU Countries )
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Global eCommerce Dynamics
The Comfort Factor Consumers prefer not to have to
work too hard to get information that shapes their purchasing decisions
( Source: EU Study of 2,430 web consumers in 8 EU Countries )
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Global eCommerce Dynamics
40% of current Ecommerce Companies turn away international orders
( Source: QNET Annual Report 2013 )
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Challenges for Global eCommerce Selling Seamlessly Across Language Boundaries
42% of consumers never buy a product in other languages
40% of current eCommerce Companies turn away international orders
Offering Personalisation
73% of consumers more likely to purchase a product in their own language
9 out of 10 internet users will visit websites in their own language when given a choice
Building a Trustworthy eCommerce Brand Consumers prefer not to have to work too hard to get
information that shapes their purchasing decisions
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Global eCommerce Dynamics
Here’s a Secret!
( Source: QNET Annual Report 2013 )
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Machine Translation can help!
Across Language
Boundaries
Selling Internationally
Work in your
language
Personalisation
Think Global but
act Local!
Global Brand
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Benefits of MT for Global eCommerce
Sell across language barriers On-demand language translation
Improve UX experience
Real-time glossary adaptation Improves accuracy and consistency
Translating Titles for Search MT is great for priming multilingual search
Automatic Name Entity Recognition Type conversions to suit locale requirements
Instantaneous MT can be easily integrated to existing L10N workflows
Quick, immediate and on request!
Across Language
Boundaries
Selling Internationally
.
PersonalisationMarketplace Personalisation
Terms & Conditions Return Policies
Tax Policies
eCommerce Policy documents Getting Started Guides
Usability Guides
Technical Support Technical Briefs
Training
Marketing Materials
Work in your
language
Personalisation
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Think Global, Act Local! Build a Global Brand
The case for translation is well made!
Although there over 6,000 language spoken today
You can target only a small number to go Global!
For example If you’re in English today – that’s $200 Billion!
If you use MT for just 6 additional languages –that’s another €200 Billion market!
Think Global but
act Local!
Global Brand
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Global eCommerce Strategy Questions to ponder!
What countries and languages already account for significant online traffic?
What is the breakdown of our customers based in other countries?
What % of revenue comes for international markets compared to our competitors? Where do they operate?
What are the top languages and countries represented amongst our client base?
Where do we already have a local office, distributors and/or partners?
What languages are already spoken in markets where we have a presence (French in Canada, N. Africa, Spanish in the USA etc.)
What countries represent the biggest market share in our industry and what languages are spoken there?
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Conclusions MT is an essential part of
a Global eCommerce strategy Localise User Experience (UX)
Localise Pricing & Size Information
(Remember : 70% of online shoppers prefer buying in their Native Language!)
But the biggest benefit Accelerates access to new
markets to grow sales and improve company profitability!
