breaking down silos & becoming a data driven …...breaking down silos & becoming a data...
TRANSCRIPT
Breaking down silos & becoming a data driven organization:
Achieving buy in & telling the story
Lisa JebodhsinghDirector Performance, Analysis &
Intelligence, IHG
A bit of context to start…
My areas of focus
Source: Apple Tree Insight; Michael Palmer
Structure Process Filter
Insights
5 tips
1. Tell a story
‘A fact is ‘the king died, and the queen died’
A story is ‘ the king died from the sword, and the queen died of a broken heart’
- E.M. Forster
(6)
(4)
(2)
0
2
4
6
8
10
12
2008 2009 2010 2011 2012 2013
Annual Real GDP % Change
China
BRICs
World
US
EU
Source: Oxford Economics
2009 was a disaster for everyoneEvery economy shrank in size as the recession hit
2. Know your audience
MILLIONAIRE
$
$
$1 MILLION$500,000$250,000$100,000$50,000$25,000$15,000$12,500$10,000$7,500$5,000$3,000$2,000$1,000$500
$1 MILLION$500,000$250,000$100,000$50,000$25,000$15,000$12,500$10,000$7,500$5,000$3,000$2,000$1,000$500
1 – Which country is forecast to have the fastest GDP growth in the world in 2015?
A ̶ China B ̶ Libya
C – Sao Tome & Principe D ̶ USCORRECT
INCORRECT INCORRECT
INCORRECT
50:50
3. Make an emotional connection
4. Be different
5. Mix it up
5 tips• Tell a story– Make it accessible
• Know your audience– Make it relevant
• Make an emotional connection– Add context
• Be different
• Mix it up