T-shirts - Different Target Audience Groups

This shirt is targeted at the mainstream audience of Breaking Bad. These fans enjoy watching the show enough to buy a shirt that is related to the show, however hardcore fans can recognise the differences in the official BB logo and the logo on this shirt (different colours, different font etc.) People don’t even need to have seen the show, only to have heard about it to understand what the shirt is saying.

This shirt is aimed at the more die-hard fans of Breaking Bad. The target audience of this shirt have an eye for detail as the logo on the shirt isn’t hugely present within the show, only shown a handful of times. The logo first appears on season 5, meaning the audience must have seen up to season 5 to understand the shirt.