breakfast with the firm - social media for recruitment
DESCRIPTION
A really useful presentation for recruiters showing them how to plan and set up their social media strategy for recruitment purposesTRANSCRIPT
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Social Media for recruitment
‘Joining the conversation’
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Who are we?
Andy Hendon Group Account Director Ben Nunn Head of Digital Paul Harrison MD - Carve Consulting
Mark Beavan Head of Digital – Bristol Debbie Smith Head of Media Caroline Winder Head of Graduates
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What today’s all about
A (quick) bit about us The changing media landscape Corporate Social Networking Workshop – creating a CSN Roadmap Conclusions / Top tips Questions
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Who are ThirtyThree?
Largest independent recruitment comms agency Full-service agency 86 people, £26.5m revenue 29 awards in 8 years London, Bristol and Edinburgh Employer brand consultancy
www.peergroupcomms.com Global network
www.oneagentglobal.com
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What do we do?
Employer reputation management Employer strategy & implementation Web design & build Corporate social networking / HR PR Employee communications Graduate communications & campus marketing Digital solutions Online marketing Advertising
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Who do we work with?
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The changing media landscape
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The Good Old Days…
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And then came the internet…
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The Media Landscape
But now things aren’t so simple…
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Corporate Social Networking(CSN)
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So, what is ‘social networking’?
A new way of working/thinking The quickest growing medium – ever! A platform to engage, and share knowledge A powerful tool…
…but is it really the panacea?
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Why do you need to take part?
Conversations are taking place with or without you Does this matter?
Brands are being defined by individuals external to the organisation
Often, based on ill-informed opinions Candidates are using these platforms to validate you as
an employer Unprecedented opportunities to build rich,
personal relationships with potential candidates Engage existing employees, as well as past/future
talent
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So where are they taking place?
Blogs Social Networks Business Networks Micro-blogs, Social bookmarks Communities Wikis, other participatory / user-generated media Virtual Worlds And many more…
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The options are, seemingly, endless
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All of this enables you to …
Showcase the ‘real you’ Really deliver your employer brand Broaden your recruiting horizons Seek out and engage with your target candidates Build relationships Face rather than hide from the future …
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But ……..
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Get the basics right first...
Destination – engaging, fit for purpose Efficient application process Consistency across all platforms – job postings,
print ads, posters, blogs, social media Applications vs building your reputation Measurement/effectiveness – what is working for
you?
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Workshop: Joining In
Creating a Corporate Social Networking roadmap
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Stage 1: Plan
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Plan – Identify / define objectives
Your objectives Decided upon your challenges
Positioning Reputation Reduce cost / time to hire / reliance on agencies Reach Passive candidates / quality of hire Dialogue with market
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Stage 2: Listen
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Listen
Monitor conversations now – ‘Social Audit’ Benchmarking
Identify possible: environments advocates opportunities
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URLs
Based on 390 URL featured conversations over past 30 days
Primarily job / opportunity focused
Listen: Share of voice
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Brand
Based on 724 [Brand + recruitment] conversations over past 30 days
Conversations primarily job opportunity focussed
Listen: Share of voice
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Listen: Brand Buzz – 30 days
476comments
163comments
31comments
35comments
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Topic Cloud
From
229
comments
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Listen – Active listening
Variety of free and paid-for tools out there Consider context Listen / ‘response plan’ Real time alerts are key
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Listen
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Listen – a great example
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Stage 3: Implement
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Implement: Platforms overview
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Implement: Choose your platform(s)
3C’s...
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Implement
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Implement: Workflow
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Implement: branding, tone of voice
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Champions C-suite Comms / Legal / HR Intern / Twintern? Let everyone know Responses / FAQ Social Recruiting Roadmaps Role of Community Managers
Implement: Building a team
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Implement: Claim your name
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Stage 4: Engage
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Engage: Influencers & advocates
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Social Recruiting from the bottom up Provide a Reason Access Guidelines Tools
Trust Time
Engage:
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Best Buy’s
‘Blue shirt nation’
Key points Community Staff-managed Content-led Backed by Action
programme
Engage:
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Engage: Portable content
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Engage: Crisis management
Ignore Voice of God Enter the conversation
Process / People / Listening tools in place
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Stage 5: Measurement & KPIs
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Measure
Share of voice Ongoing buzz
Any other example measurements?
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So what could this look like?
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Building a strategy – to summarise
Stage 1: Plan Stage 2: Listen Stage 3: Implement Stage 4: Engage Stage 5: Measure
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10 top tips for the future
1. Don’t believe the hype2. Focus your efforts3. Get the basics right4. Create a sensible, achievable roadmap5. Then commit to it6. Be authentic7. Believe in dialogue8. Be open to new ideas9. Plan, monitor, review and revise – evolve strategy10.Don’t be afraid!
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Thank you
Any questions?