By Shorina Ann

Chuvash State University

Breakfast television- are morning shows ,which Breakfast television- are morning shows ,which are broadcasted live typically between 6.00 are broadcasted live typically between 6.00 a.m. and 10.00 a.m.a.m. and 10.00 a.m.

It’s created mostly for the audience that It’s created mostly for the audience that considers those who are preparing to go to considers those who are preparing to go to work or school, as well as adults and parents work or school, as well as adults and parents who stay at home.who stay at home.

The first morning show started broadcasting in U.S. called Today on 14th January, 1952, television network NBC and set the tone for the genre.

Today this show still remains number one in the morning ratings for nearly 60 years.

What breakfast television concentrates on : Regular news briefs

Information reports on business and stock markets

Weather Community travel (“traffic”)

Traditionally those shows are presented by two people-a male and a female. In between news reports they discuss major news stories, reviews of the day's papers, and entertainment news that includes celebrities and such.

Morning shows are presented in light and

easy- going manner in order to set the viewers in a good mood for the day.

Currently showing: Good Morning (since 1986); called TV-Morning (1986–1996) — Channel 1 Russia's Morning — Russia TV Channel Mood (since 1997) — TV Center Today Morning — NTV

New Zealand ASB Business — TV3 Breakfast — TVNZ Breakfast Business — TVNZ Good Morning — TVNZ Sunrise — TV3

Current BBC Breakfast (since 1983); known as Breakfast Time 1983–1989;

Breakfast News 1989–2000) — BBC One Daybreak (since 2010) - ITV licensee Sunrise (since 1989) — Sky News Past 5 News at Breakfast (1997–2001); known as 5 News Early (1997–

2000)) — Five The Big Breakfast (1992–2002) — Channel 4 The Channel Four Daily (1989–1992) — Channel 4 GMTV (1993–2010) (includes various GMTV programmes) — ITV

licensee[clarification needed]

Channel M Breakfast (2007–2009) — Channel M Good Morning Calendar (1977 only) — Yorkshire Television RI:SE (2002–2003) — Channel 4 The station TV-am ran several programmes (1983–1992)

(including Daybreak, Good Morning Britain, et al.) — ITV licensee

People are more alert at breakfast time than in the evening. It’s an extraordinary

powerful tool for any advertising

companies to have at theirs disposal.

•…discovered that people’s brains were stimulated more readily at breakfast time, meaning that people liked, remembered and understood significantly more of what they were shown at breakfast time when compared to later in the day.•The same goes to people who consider themselves as “night owls”.

All breakfast shows around the world tend to have a guest speaker each show ,where he/she speaks on a specific topic concerning social issues or just giving tips.

That makes breakfast shows more interesting and different from any other news report later in a the day.

In American and Canadian breakfast shows celebrity guests aren’t rare at all which is

different from Russia. When celebrity guests come on shows in Canada,

they most often reminisce about their career in general, or are promoting charitable causes. This differs from the American standard of appearing to promote new movies or television series.

Emily Osment interviewed by Breakfast Television host Dina Pugliese for CityTV in Toronto on August 25, 2009.

The Russian breakfast program on channel 1 started broadcasting since 1986. Some say that it’s a symbol of change on television.

The age of viewers range from teenagers to old people . The main point of this program is invigorate people by giving them useful and practical information.

The statistics done by superjob.ru say that “good morning” has one of the highest ratings in all the morning shows. The research was made in 2008.

Larisa Verbitskaya

Ekaterina Mtsituridze

Ekaterina Strizhenova Boris Sherbakov

Anton Privolnov

Timur Solovyov

“Breakfast” (also referred to as TVNZ's Breakfast), is a New Zealandmorning news and talk show airing weekday mornings on TV ONE, produced by ONE News. Debuting on August 11, 1997, it was the first of its genre in New Zealand. Originally a two hour show, it has expanded to include a Saturday edition. The weekday broadcasts have also been expanded, by half an hour.

“Breakfast” show was at first challenged by the other networks until 2008, when TV3 launched Sunrise. “Sunrise” struggled against “breakfast“until 2008when it went off air because of finance issues in April 2010 leaving Breakfastthe only morning news and talk show in New Zealand again. “Breakfast” is on a current streak of being the highest-rated morning news and talk show every week since August 11, 1997.