breakfast club 2010

19
www.treacyinfo. com New Tools for Getting Found Ann Treacy [email protected] www.byteoftheweek.com

Upload: atreacy

Post on 12-May-2015

340 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Breakfast club 2010

www.treacyinfo.com

New Tools for Getting Found

Ann Treacy

[email protected]

www.byteoftheweek.com

Page 2: Breakfast club 2010

www.treacyinfo.com

The Intro• About me• About search engines

– Keywords– Speed– Updates– Links

• Assess your standing

http://www.mikes-marketing-tools.com/ranking-reports

Page 3: Breakfast club 2010

www.treacyinfo.com

Ann Treacy

• Live in St Paul (mostly)

• MA in Irish List• MLIS• First job – selling

Golden Gopher Programs!

Page 4: Breakfast club 2010

www.treacyinfo.com

Bonus Tool: See how your site ranks now and consider measuring the impact of

changes

http://www.mikes-marketing-tools.com/ranking-reports

Page 5: Breakfast club 2010

www.treacyinfo.com

Search Engines Like:

1. Lots of repeated keywords on web page

2. Speed

3. Lots of good links to your web site

4. Regular updates

Page 6: Breakfast club 2010

www.treacyinfo.com

Focus on Keywords

• Come up with 10 keyword phrases– Your name– Product names– Terms people use to

find someone like you– Location if appropriate

• Check popularity of terms

http://www.keywordspy.com/

Page 7: Breakfast club 2010

www.treacyinfo.com

Treacy-O’Donnell’s in Ireland

• Shook hands with an 800 year old mummy

• Lived without a car• Held an Oscar• Flew over a volcano• Kayaked with

dolphins • Saw U2 in Croke Park

Page 8: Breakfast club 2010

www.treacyinfo.com

Google Caffeine

• Speed is a new factor• It’s a push to get the freshest content• Three-click rule is big again• Meta-tags are emerging again

http://www.websiteoptimization.com/services/analyze/

Page 9: Breakfast club 2010

www.treacyinfo.com

Blandin on Broadband

Page 10: Breakfast club 2010

www.treacyinfo.com

Look at the Links

• See who links to you www.linkpopularity.com

• See who links to the competition

• Ask for a link *if* it make sense

Page 11: Breakfast club 2010

www.treacyinfo.com

Bonus Tool: Google Alerts

1. Search for yourself on Google

2. Look at any existing profiles

3. Set up a Google Alert on your name

Page 12: Breakfast club 2010

www.treacyinfo.com

Location, location, location

• Get listed in Google, Yahoo, Bing…

• Complete profiles• Get reviews is

applicable• Consider free

directories• See if you’re listed:

http://getlisted.org

Page 13: Breakfast club 2010

www.treacyinfo.com

Fresh Content

• Making even small changes will help• Making small changes that build your

content are even better• Real Time Search?!

– Same rules apply (keywords, links/followers, freshness)

– Getting hotter!

Page 14: Breakfast club 2010

www.treacyinfo.com

Ann in MN

Page 15: Breakfast club 2010

www.treacyinfo.com

Social Media Blitz

• Start to blog, tweet, FB, video and link to your site– Tell a story– Focus on listening

• No time? Post comments on other blogs, videos, FB pages– Links from social media are gold

Page 16: Breakfast club 2010

www.treacyinfo.com

Social Media

Page 17: Breakfast club 2010

www.treacyinfo.com

Bonus Tool: QR Code + Mobile Tagging

• Scan like a barcode• Embedded code

causes a reaction such as visiting a web site

Page 18: Breakfast club 2010

www.treacyinfo.com

Thank you!!

Page 19: Breakfast club 2010

www.treacyinfo.com

Get the presentation here:http://byteoftheweek.com/

Thank you!

Ann [email protected]