breakfast club 2010
TRANSCRIPT
www.treacyinfo.com
New Tools for Getting Found
Ann Treacy
www.byteoftheweek.com
www.treacyinfo.com
The Intro• About me• About search engines
– Keywords– Speed– Updates– Links
• Assess your standing
http://www.mikes-marketing-tools.com/ranking-reports
www.treacyinfo.com
Ann Treacy
• Live in St Paul (mostly)
• MA in Irish List• MLIS• First job – selling
Golden Gopher Programs!
www.treacyinfo.com
Bonus Tool: See how your site ranks now and consider measuring the impact of
changes
http://www.mikes-marketing-tools.com/ranking-reports
www.treacyinfo.com
Search Engines Like:
1. Lots of repeated keywords on web page
2. Speed
3. Lots of good links to your web site
4. Regular updates
www.treacyinfo.com
Focus on Keywords
• Come up with 10 keyword phrases– Your name– Product names– Terms people use to
find someone like you– Location if appropriate
• Check popularity of terms
http://www.keywordspy.com/
www.treacyinfo.com
Treacy-O’Donnell’s in Ireland
• Shook hands with an 800 year old mummy
• Lived without a car• Held an Oscar• Flew over a volcano• Kayaked with
dolphins • Saw U2 in Croke Park
www.treacyinfo.com
Google Caffeine
• Speed is a new factor• It’s a push to get the freshest content• Three-click rule is big again• Meta-tags are emerging again
http://www.websiteoptimization.com/services/analyze/
www.treacyinfo.com
Look at the Links
• See who links to you www.linkpopularity.com
• See who links to the competition
• Ask for a link *if* it make sense
www.treacyinfo.com
Bonus Tool: Google Alerts
1. Search for yourself on Google
2. Look at any existing profiles
3. Set up a Google Alert on your name
www.treacyinfo.com
Location, location, location
• Get listed in Google, Yahoo, Bing…
• Complete profiles• Get reviews is
applicable• Consider free
directories• See if you’re listed:
http://getlisted.org
www.treacyinfo.com
Fresh Content
• Making even small changes will help• Making small changes that build your
content are even better• Real Time Search?!
– Same rules apply (keywords, links/followers, freshness)
– Getting hotter!
www.treacyinfo.com
Social Media Blitz
• Start to blog, tweet, FB, video and link to your site– Tell a story– Focus on listening
• No time? Post comments on other blogs, videos, FB pages– Links from social media are gold
www.treacyinfo.com
Bonus Tool: QR Code + Mobile Tagging
• Scan like a barcode• Embedded code
causes a reaction such as visiting a web site
www.treacyinfo.com
Get the presentation here:http://byteoftheweek.com/
Thank you!