breakfast buzz summer edition · identify faculty members who are outstanding in their fields and...
TRANSCRIPT
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BREAKFAST BUZZ – SUMMER EDITION
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UN
IVER
SITYR
ELATIO
NS
The mission of the Office of University Relations is to inform, connect, advocate and promote. We advance and protect the image and reputation of the University of Florida and communicate to audiences throughout Florida, the nation and the world. We link the university to government, community and business leaders, alumni, students, faculty, employees, higher education colleagues and the Gator Nation.
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GO
AL
SETTIN
GGoal 1An exceptional community of students, faculty, and staff that embraces breadth of thought and experience in support of university goals through cultural, racial, gender, geographic and all aspects of diversity.
Goal 2An outstanding and accessible education that prepares students for work, citizenship and life.
Goal 3Faculty recognized as preeminent by their students and peers.
Goal 4Alumni who are successful in their careers and in life and who are proud to be graduates of the University of Florida.
Goal 5Growth in scale and depth of basic and translational research and scholarship that enhances fundamental knowledge and impacts the lives of the world’s citizens.
Goal 6A physical infrastructure and efficient administration and support structure that enable preeminence.
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STR
ATEG
IESTO
ELEV
ATE
UF’S
STA
TUR
E
Launch phase two of the Gator Good branding campaign
Multipurpose the good work that’s being done within colleges and units and amplify those efforts so they reach a wider audience
Increase earned media efforts to get more national story placement
Encourage colleges and units to speak with a more unified voice
Identify faculty members who are outstanding in their fields and position them as media spokeswomen and spokesmen
Encourage and support faculty members to promote their work, thereby promote the university as a whole
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TA
CTIC
S
Gator Good Campaign
New Websites
Social Media
Expert Guide
UF Community Campaign
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GATOR GOOD
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CA
MP
AIG
NO
BJEC
TIVES
• Increase awareness of UF’s contributions in-state and across the country
• Increase awareness of UF's economic impact
• Increase story contributions
• Increase social engagement
• Mobilize a greater alumni population in preparation for the capital campaign
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AU
DIEN
CES
PEERS
Target Markets
Media Tactics
National push with focus on AAU schools
• Direct emails to AAU leaders• The Chronicle of Higher Ed (Print and
Digital• Inside Higher Ed (Digital)• Google Display Network• Video Ad Network• Native Ads• LinkedIn• Social Networks
Secondary Markets
UF AMBASSADORS
Primary Markets
• New York City• Washington, D.C.• San Francisco• Houston• Chicago• Atlanta
FL/GA Game 10/31• Jacksonville• AtlantaUF/FSU Game 11/28• TallahasseeAll other game weeks• Miami• Orlando
Media Tactics
• Google Display Network• Video Ad Network• Pandora Video Everywhere• Native Ads• LinkedIn• Social Networks
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UF NEWS
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NEW
S.UFL.ED
U
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POSITIONING UF ON THE NATIONAL STAGE
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PO
SITION
ING
UF
ON
THE
NA
TION
AL
STAG
E
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PO
SITION
ING
UF
ON
THE
NA
TION
AL
STAG
E
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PO
SITION
ING
UF
ON
THE
NA
TION
AL
STAG
E
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NEW
S.UFL.ED
U
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MEDIA TRAINING
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PR
OFESSIO
NA
LM
EDIA
TR
AIN
ING
BASIC – An introduction to how the news media works, who the key players are and how to get the most out of an interview
EXECUTIVE – A more intensive approach focusing on interview techniques, messaging and issues management
CUSTOM – Tailored on a time-sensitive basis to address specific issues of concern or pending crises
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SOCIAL MEDIA
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SO
CIA
LM
EDIA
TR
AIN
ING
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UF COMMUNITY CAMPAIGN
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UF C
AM
PA
IGN
FOR
CH
AR
ITIESLeadership Campaign: August 31-September 18
General Campaign: October 5-October 23
ufcc.ufl.eduFAQs
Contact ListPrintable Materials
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QUESTIONS?
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BEST WISHES, DAN!