“Break Free”

Credit Cards from

Launch Strategy- on the web...

Simultaneous campaign with other media-Press/ TV/Outdoor

Very Similar to Press Campaign

Banners/ Microsites in UAE targeted portals

Supported by backend-CRM from Web Site and Call Center -Quickest Response time

Important Aspects to be considered...

Creativity and Innovation

Identifying target portals

Enough supporting content on the web site or microsite

Benchmark selected online card offerings and BE DIFFERENT from them.

Content Plan...

Each Card with its own targeting and branding on the web

A separate CARDS HOME PAGE and Each card with its own set of pages

Benefits specific to the cards

FAQs specific to the cards

Loyalty schemes/ Reward Points etc specific to the cards

Detailed online forms specific to the cards

What next???

Integration of “Credit Cards” to Dubai E Bank

!!!

Credit Card Functionalities ...

Regular eBanking features

+Value adds,

Online offers,

Contests,

And MORE!

Regular online interaction,

When do you want to kick-start?