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Break Even Why Every Contractor Needs to Know It PDCA Residential Forum Advanced Shop Talk July 16, 2010

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Break Even - Why Every Contractor Needs to Know It. Presented to PDCA Residential Forum Advanced Shop Talk on July 16, 2010 in Charleston, SC. How to calculate your break-even point based on annual and monthly budgets How to determine what it takes to make an investment in overhead pay for itself Analyze your situation to determine what costs can be cut to lower your break-even Determine how and when it makes sense to increase your overhead

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Page 1: Break Even

Break Even Why Every Contractor

Needs to Know It

PDCA Residential ForumAdvanced Shop TalkJuly 16, 2010

Page 2: Break Even

Knowing Your Break-Even Point

Critical skill that every painting contractor should have.

At any time, you should be able to quickly analyze your break-even for the year, the month or even the week

Know what number you need to hit to stay profitable (or at least not have a loss!)

Page 3: Break Even

What we’ll discuss today

How to calculate your break-even point based on annual and monthly budgets

How to determine what it takes to make an investment in overhead pay for itself

Analyze your situation to determine what costs can be cut to lower your break-even

Determine how and when it makes sense to increase your overhead

Page 4: Break Even

Financial Best Practices Accounting system is fully & accurately functioning Controls are in place to ensure accuracy The company has a Budget/Profit Plan for the year Financial Monitoring is up to date and being used

effectively as a business tool Key Metrics are up to date and being used to keep your

finger on the financial pulse of your business Owner reviews Financial Data and Metrics at least

monthly, (if not weekly) and takes action where indicated An adequate credit line is in place The business has a good accountant and banker who

understand and effectively support the business goals Company is profitable, solvent and able to finance its

growth and reward stakeholders

Page 5: Break Even

Key Performance Indicators

Factors that indicate the current and future performance of a business in areas that are critical to the company's success.

Page 6: Break Even

Financial KPIs Revenue to Budget Gross Profit Net Profit Break Even Sales Current Ratio Debt Ratio Collections (Days Sales Outstanding)

Page 7: Break Even

BEST PRACTICE GUIDE : Breakeven Sales

Overhead Expenses*Breakeven Sales = __________________________

Gross Profit Margin

Calculate by week, month, or year to manage your business effectively and keep a positive bottom line

*Include Variable Costs, Overhead Costs and “Other Costs” if critical to business survival

Page 8: Break Even

Annual Budget Example

Revenue $500,000

Direct Costs ($275,000) 55%

Gross Profit $225,000 45%

Variable Expenses ($25,000) 5%

Overhead Expenses ($150,000) 30%

Net Operating Profit $50,000 10%

Page 9: Break Even

Annual Break-Even Revenue

Variable Expenses $25,000

Overhead Expenses + $150,000

Total Overhead Expenses $175,000

Divided by GP% 45%

Break-Even Revenue $388,889

Page 10: Break Even

Monthly Budget Example

Revenue $48,000

Direct Costs ($26,400) 55%

Gross Profit $21,600 45%

Variable Expenses ($2,400) 5%

Overhead Expenses ($14,400) 30%

Net Operating Profit $4,800 10%

Page 11: Break Even

Monthly Budget Break-Even

Variable Expenses $2,400

Overhead Expenses $14,400

Total $16,800

Divided by GP% 45%

Break-Even Revenue $37,333

Page 12: Break Even

Calculating Break-Even Hours

Monthly Budget $48,000 Based on 6 painters @ 160 hours each Total Budget Hours 960 Projected Sales Price per hour $50 (including

materials) If Break-Even Revenue is $37,333 Break-Even Hours are 747 for month

(approx 174 hours per week)

Page 13: Break Even

What about other expenses?

Take into account other expenses that don’t hit the Profit and LossOwner Draws/Loans to ShareholdersLoan PaymentsCredit Card Payments not included in monthly

operating expenses

Page 14: Break Even

Changed Break-Even

Variable Expenses $2,400

Overhead Expenses $14,400

Vehicle Loan $750

Total $17,550

Divided by GP% 45%

Break-Even Revenue $39,000 Break-Even Hours are now 780 for the month

Page 15: Break Even

What if your GP% decreases?

Variable Expenses $2,400

Overhead Expenses $14,400

Vehicle Loan $750

Total $17,550

Divided by GP% 40%

Break-Even Revenue $43,875 Break-Even just increased by almost $5,000!

Page 16: Break Even

Using Break-Even Analysis to Add Infrastructure

How much more revenue do you need for new overhead to at least pay for itself?

Page 17: Break Even

Adding a new overhead positionSales Salary $40,000

Payroll Tax/WC $5,200

Benefits $3,900

Vehicle Expense $6,000

Cell Phone $600

Total $55,700

Divided by GP% 45%

Break-Even $123,778

Page 18: Break Even

When to lower Break-Even

Consistently not meeting monthly budgets Trending lack of sales or hours to hit

monthly break-even Projection for Year shows a loss

Page 19: Break Even

Ways to Reduce Break-Even

Increase Gross Profit Margin Increase Productivity Raise Prices Reduce Direct Costs

Reduce Variable Costs Reduce Vehicle Expenses Reduce Benefits

Reduce Overhead Costs Reduce or eliminate

discretionary overhead costs

Re-negotiate with vendors Reduce wages or hours of

overhead personnel Eliminate overhead

positions Relocate to less expensive

office

Enlist the team in helping you find ways reduce costs & gain efficiency!

Page 20: Break Even

Operational Steps Keep variable costs down (equal or

below the average % or prior year % ) Reduce overhead costs to fit with

reduced revenue (while keeping an eye on your future plan)

Achieve greater productivity from resources which are supported by overhead costs

Ensure that tight control is exercised over assets

Page 21: Break Even

Operational Steps – the first round Challenge the team to be more productive in the

field and the office Training Incentives Coaching

Re-negotiate with vendors on pricing or payment terms

Cut out “nice to have” costs that don’t add to the top or bottom line

Tighten up on wasteful or thoughtless spending Engage the team in saving money on expenses

Page 22: Break Even

Operational Steps – the next round Look at reducing 3 of your largest costs

and evaluate the pros and cons: Labor- Should you downsize? Rent – Should you move? Marketing – Should you slash your

marketing budget?

Page 23: Break Even

When to Increase Overhead

Need more leads to hit revenue targets or keep crews booked with work

Current overhead personnel can’t take advantage of opportunities to grow the business

Business is in growth mode

Page 24: Break Even

Increasing Costs can raise your Break-Even (in a good way) Lower Gross Profit Margin

Raise wages or hire more expensive (more competent) workers Use better materials

Add Overhead Infrastructure Add Overhead personnel

Increase Advertising/Marketing Costs Attract higher functioning team members

Add benefits Increase wages/salaries

Increase capacity Bigger shop/office Purchase Vehicles or equipment Add a spray booth

Page 25: Break Even

Stay on top of Break-Even Update Projection Monthly Focus on Marketing Activities Focus on Productivity on Jobs Keep Revenue and Hours targets top of

mind Implement weekly management & sales

meetings for accountability Stay informed with continuous monitoring Take action quickly when indicated

Page 26: Break Even

Knowledge is power

Knowing your numbers and learning how even small but timely changes affect your profitability increase your opportunities for success in any economy.

Page 27: Break Even

Contact us to help get your business On Target for success in 2010!

Advisors On TargetLinnea BlairOffice: 619.291.3700Email: [email protected]: AdvisorsOnTarget.comTwitter: AdvisorOnTargetFacebook:facebook.com/AdvisorsOnTargetLinkedIn:linkedin.com/in/linneablair