IDEAS ABOUT WHAT TO DO WITH A SLICE OF BREAD / M.T.

1. Title : Bread slice in “nutritional hero campaign"

Idea: To do a campaign to promote the nutritional benefits of bread as part of a healthy diet emphasizing its role in food pyramid, general benefits i.e. fiber content, and particular benefits given by special breads i.e. made with flaxseed or quinoa ingredients.

2. Instructional Cooking value to make a great dessert.

Use the bread slice to make a recipe and publish it online. I would pick to make bread pudding, and mail to my creativity team colleagues a piece by express delivery!!! (pass me your address!)

3. We may also add sensory value to the bread slice transforming it into a more exotic dish. For example, a recipe from Ferran Adria from El Bulli, proposed chocolate sea salt and olive oil, which is described here: http://www.foodandwine.com/recipes/toasted-bread-and-bittersweet-chocolate

I would add a touch of pumpkin marmalade mixed with fresh watermelon cubes to have an extra textural contrast, and to be absolutely unique.

4. Bread connecting to charities

The idea of bread as a feed the world could be exploited. For example to organize a one per year collection of funds for charities, using the loaf of bread as a symbol of the campaign (ie. via a funny picture). To avoid that the slide expires and gets moldy we could do it through facebook to collect donations for CARITAS or other charities on a special international bank account. Instantaneous facebook I-BREAD animated logos will be added to one’s profile (hopefully with a viral effect). This could enhance the social media exposure of other charities already existing such as: http://www.dailybreadcharity.org/

5. To use the slice to make a bread logo for any company by decorating / painting one side.

5. Unusual educational use. For example in a physics class at the university to get laser practical demos, as a targethttp://surfaceandsurface.files.wordpress.com/2012/02/01-brock-davis-laser-bread-surface-and-surface.jpg

6. Dog training customizable face cover, to prevent temporarily and voluntarily undesirable biting behavior in dogs:

https://i.chzbgr.com/completestore/12/8/3/Q76wI5quK0u_au-7g067pw2.jpg

7. Training and entertaining value by using a rounded slice as a frisbee.

8. Sliced bread as a part of a masterpiece of modern art, i.e a F-1 example or a snail.

9. Use the sliced bread to connect to anyone in your neighborhood who own birds.

10. Enhancing the perception of awareness value by designing a campaign about Blind people needs / BREAD => B-READ = Blind read!

This would require to use not just the image but also the word BREAD. The new “B-READ”, would be a hopefully successful campaign for promotion of Braille or Blind reading. It would aim to connect resources to help the blind learning how to read. B is about Braille or Blind and correspond to the B letter, while the rest of the word BREAD is actually READ. May be it’s worth to use the textural surface of a wholegrain bread to convey the reading perception sensations that any hands can perceive… A non-blind person can feel that when touching a slice of bread, a-la-Braille.

11. A new product invention that brings a “subliminal message” of love to give to your loved ones each breakfast should be great.

12. A new song video… made with the slice of bread in center stage,

in a similar spirit as a wedding cake can we used in this song

“As We Break This Bread - Wedding Cake Cutting Song”

which is part of this video:

http://www.youtube.com/watch?v=FbCHUGv2Yt4

13. Start a design project about the rewards of sharing and that use the bread slice as a musical instrument, that s a true design challenge...

14. Make a pair of edible glasses (without lenses), using the slice of bread, for your summer weekend! If you casually visit the zoo that weekend, look for the bear section to feed it to them… and please, if you do so watch your hand!

15. We can make an expensive sandwich –> using your new Iphone 5 to get a scratching protection system in place.

As a (second) daily organic cover of your new Iphone 5. It actually will absorb impact well to prevent scratches… since Apple discovered that this new version has a problem why not to proactively tackle this issue with our slice resource? Besides your conventional Iphone 5 cover, you should split in two a slice of bread, and cover both sides of the beautiful device with it, just then enclose the I-sandwich into a new container, and there you have an unbreakable modern phone in your own hands! If you find ham in your way to the office, you are set for lunch, but don’t drop your Iphone.

16. Launch a new bread shampoo invention based on the revolutionary properties of wheat in bread. If you add oregan the scent in your next team meeting may be unforgettable.

17. To promote a fasting diet of 1 slice of bread per day. Optional: 1 orange and one kiwi (once per month). Value=>health for obese people.

18. A once per year 51 Slices of Bread speed eating competition for the Guiness record

19. The slide of bread as a tasting sample that can be handed in a shopping mall along with an explanation card with details of an invitation for a bread cooking course for diabetic persons in that city.

20. Split the slice in half and can make beautiful earings! It may become popular in Milano Fashion week perhaps?

21. With added smoked salmon and champagne you may well organize the perfect dinner.

22. To do a promotional spot add about potential wheat allergies caused by a bread slice.

23. Awareness. Shape the bread slice into a shape close to the shape of Africa. Then, hang the bread so it has a somehow pendular movement if there is wind. Rotation should be a bit limited by the hanger…. Project its shadow from different colour changing lights into a 50 meters screens in the airport where financial summits are held i.e. G-20. The projection screen may include a real time video of the bread.

24. Attach it to a helium balloon, and put a short message saying that there is a 10 million dollars rewards who finds it, and sign it as Felix Baumgartner if you wish. Be sure to include an incomplete phone number. Release it, and wait. And wait. And wait. Eventually, in the best case may be on the news the following week. Perhaps Felix actually pays a reward if it went out of the stratosphere it came back as a burnt toast. Don’t quote me!