BRC TEAM 7A PROPOSAL (CAFES)

GuysLim WeixiangSoong Zheng Qian

GirlsJoanna Tee Kai YinJoey Lim Li En

Cafes are a recent upcoming trend as:

place for socializingwide varietywidely popularambienceunique design, food and drinkslive to eat, and not eat to livemore and more new cafes openingcaters more to younger generationWhy we choose Cafes?

ObjectivesFind out the population proportion that goes to cafesWhat age groups go to a cafe more often? (preference)Which cafes are more popular (rating) and why?What is the first criteria that people look out for in a cafe? (eg.Themes)Satisfaction level

Methodologies

Online surveysPaper questionnairesAge groups (eg. below 18, 18 - 35, above 35)

BRC TEAM 7A PROPOSAL (TELECOM)MOBILE PLANS

http://www.ida.gov.sg/Tech-Scene-News/Facts-and-Figures/TelecommunicationsWhy we choose Telecom?

There is only 3 big telecommunications companies in Singapore:M1SingtelStarhub

Competition is fierce, which may result in changes of client base and plans. Hence, companies need to better understand their customers needs to be able to retain and acquire new ones.

ObjectivesSatisfaction level by age groupsHow much are they willing to pay?What do people look out for when choosing a plan (e.g. price, speed)Does the company have customer loyalty?Do customers choose a plan because there is family discount?Methodologies

Online surveysPaper questionnairesAge groups (eg. below 20, 21-49, above 50) / Family / Single working adults / studentsIncome range

TimelineWeeksProgressRoles2Research + QuestionnaireGirls: QuestionnaireGuys: Logic Check3Survey Whole Team* No location preferences* 100 respondents (age groups)4Data Processing & CheckingGuys: ProcessingGirls: Checking5AnalyseSplit by parts6Report + PPTSplit by parts