brc project brc – building responsible competitiveness responsabilità sociale d’impresa e...
TRANSCRIPT
BRC project
BRC – BUILDING
RESPONSIBLE
COMPETITIVENESS
Responsabilità Sociale d’Impresa e
Competitività nel settore
delle costruzioni
Daniele Ganapini
PHASE 1 - partners
NuovaQuasco (partner in charge of Phase 1): is an in house society, founded and held by Local government and other Public bodies from Emilia-Romagna;
is charged with realizing and managing informative systems and observatories in the following fields:
• Public works, supplies and services;• Health and safety at work;• Housing policies and building quality;• Environment;
functions as technical support, dissemination of data, promoter of quality in the management of contract procedures, public actors’ training and professional update, support to the participation in EU programmes.
BRC project - Building Responsible Competitiveness
PHASE 1 – Activities
Desk research:
• European regulatory framework (focus on public procurement) Claudio Rangone – subcontractor
• European overview on the state of art of CSR within the construction sector– CSREurope and NPOs network
• National report for each country (Hungary, Austria, Portugal, Spain, Italy)
Analysis of normative context in the sector on the 4 BRC CSR dimensions
Analysis of economic trends and characteristics in the construction sector (Euroconstruct Country Report)
Analysis of the state of the art of CSR
BRC project - Building Responsible Competitiveness
PHASE 1 – Qualitative interviews
Objectives: • to gain an overall overview of the construction sector thanks to the main stakeholders’ point of view;
• to find the perception of the operators within the sector with regard to the relationship between competitiveness (cost, price, other – relational advantage) and a CSR approach.
Two pilot test
Duration: 2 hours
Total n.: 39 interviews
Actors interviewed: companies (cooperative and industrial); public authorities; private customers; national company associations; trade unions; universities.
BRC project - Building Responsible Competitiveness
PHASE 1 – Questionnaire contents Contextualization of the 4 CSR BRC dimensions with regard to Rimas’ study
Personal data of people interviewed and organizations data
Focus on each BRC CSR dimension: • relevance• potential competitiveness advantages• most important advantages (cost, price, other – relational) in public procurement, private procurement and real estate markets• best practices
Public authorities and BRC CSR dimensions
Main legislative reference frame on the BRC CSR dimension focus on the construction sector)
Competitive expectations and CSR in each of the three market
Most important stakeholder and formalized agreement
BRC project - Building Responsible Competitiveness
PHASE 1 – Matrix for analysis
Is H&S more important in the construction sector rather than in others?
H&S is a real problem in construction today
A CSR approach in H&S could create competitive advantages in construction
Please, take note of other details
Yes No
Very important Important Less important Unimportant
Very important Important Less important Unimportant
MOST IMPORTANT ADVANTAGES In public procurement
In private procurement In real estate promotion
Level of importance
(Please, read the note)*
A CSR approach in H&S could create important cost advantages or in production levels*
Yes. Please, explain in which way: No
Yes. Please, explain in which way: No
Yes. Please, explain in which way: No
First Second
Third
A CSR approach in H&S could create important price-benefit advantages*
Yes. Please, explain in which way: No
Yes. Please, explain in which way: No
Yes. Please, explain in which way: No
First Second
Third
A CSR approach in H&S could create other important benefit advantages (specify)*
Yes. Please, explain in which way: No
Yes. Please, explain in which way: No
Yes. Please, explain in which way: No
First Second
Third
*Please, in the last column give a level of importance among the three advantages mentioned.
used for each of 4 BRC CSR dimensions(health&safety; equal opportunities; eco-compatibility; supply chain)
BRC project - Building Responsible Competitiveness
PHASE 1 – Practices and ParametersMore interesting and real Practices regarding H&S
Statistical/ administrative parameters and their measure and evaluation (description)
This Practice tries to reach goals regarding:
1
Excellent results (above the Law) Cooperation against irregular situations Socio-economic results in building sector (for example agreements, good practices, etc) Other. Please, specify:
2
Excellent results (above the Law) Cooperation against irregular situations Socio-economic results in building sector (for example agreements, good practices, etc) Other. Please, specify:
3
Excellent results (above the Law) Cooperation against irregular situations Socio-economic results in building sector (for example agreements, good practices, etc) Others. Please, specify:
4
Excellent results (above the Law) Cooperation against irregular situations Socio-economic results in building sector (for example agreements, good practices, etc) Other. Please, specify:
5
Excellent results (above the Law) Cooperation against irregular situations Socio-economic results in building sector (for example agreements, good practices, etc) Other. Please, specify:
BRC project - Building Responsible Competitiveness
PHASE 1 – Markets and avantages
Competitive expectations
CSR ISSUES
regarding Production
costs
regarding Price benefits
regarding Capital
requirements
regarding Customer relations
regarding Stakeholder
relations
Communities socio-econ.
development
Others (specify)
Most important
issue = 1* Environment
Sustainable Supply Chains
Labour rights
Health and Safety
Training and education
Gender equality
Bribery and corruption
Other (specify)
NOTES
Please, cross out with “X” the boxes that correspond to real competitive advantages, with “XX” those that are particularly relevant. It is important to fill in the most relevant oxes; It is not compulsory to fill in all of them. *Please attribute a value to the different issues, giving 1 to the most important and 9 to the less. This part is very relevant for the research.
Matrix for analysis used for each of 3 markets considered (public procurement; private procurement; real estate)
BRC project - Building Responsible Competitiveness
PHASE 1 – Principal results (three markets)
Similar trends for the three markets (public and private procurement, real estate) regarding Supply Chain (the most important with an average of over 52%), but…
Public procurement: maximum advantage in health&safety (cost and others)Private procurement: maximum advantage in equal opportunity and h&s (price)Real estate: maximum advantage in eco-compatibility
and
Real estate: more frequent the crossing between maximun value for CSR topics and maximum value for competitive advantage
BRC project - Building Responsible Competitiveness
PHASE 1 – Most important issuesEnvironment: particularly relevant for customer relation, perceived as an important topic but as insert in a more wide context of environmental awarenessTraining: is the topic considered most connected to cost benefits
Significant perception of the “socio-economic development” benefit, connected to many CSR topics:Health & Safety: considered an important topic without direct competitive benefits (no valorization of good behaviours) Brybery & corruption: considered as the most important topic for the “capital acquirement” benefit Sustainability supply chain: considered a fundamental topic for the sector but without relevance from a competitive point of view, because of the legislative context
BRC project - Building Responsible Competitiveness
PHASE 1 – Other principal results
Gender equality: despite of a strong and evident discrimination, is considered not relevant at all for the sector
Level of CSR diffusion:• is confirmed that there are few big companies that present a strategic CSR approach• is confirmed that there are many small and medium enterprises that work in irregular or illegal conditions• are finded many small and medium enterprises interested only in some CSR topic, but not necessary socially responsible at all.
BRC project - Building Responsible Competitiveness
QUESTIONNAIRE PRINCIPAL RESULTS Competitive expectations and CSR issues
socio-economic development
Stakeholder relations
Customer relations
Production costs
Price benefits
Capital requirements other SUM
Training and Education 37 40 38 41 25 15 6 202 Environment 41 44 54 23 24 10 0 196 Health and Safety 44 38 36 36 17 6 6 183 Sustainability Supply Chain 27 36 37 33 31 18 1 183 Bribery and Corruption 31 34 34 22 20 20 1 162 Labour rights 41 29 28 11 11 5 8 133 Gender equality 32 29 20 12 13 3 2 111 Other 7 6 7 4 6 3 0 33 TOTAL 260 256 254 182 147 80 24 1203
BRC project - Building Responsible Competitiveness
QUESTIONNAIRE PRINCIPAL RESULTS Focus on each BRC CSR dimension
IT IS MORE IMPORTANT IN CONSTRUCTION THAN IN OTHER SECTORS Health and Safety
Equal Opportunities Eco compatibility Supply Chain
No 20,5% 56,4% 33,3% 28,2% Yes 71,8% 35,9% 56,4% 64,1% (missing) 7,7% 7,7% 10,3% 7,7% IT IS A PROBLEM IN CONSTRUCTION Very Important 64,1% 5,1% 41,0% 48,7% Important 23,1% 25,6% 30,8% 33,3% Less important 2,6% 25,6% 15,4% 2,6% Unimportant 2,6% 38,5% 5,1% 7,7% (missing) 7,7% 5,1% 7,7% 7,7% A CSR APPROACH CREATES ADVANTAGES Very Important 28,2% 2,6% 38,5% 38,5% Important 23,1% 28,2% 28,2% 28,2% Less important 33,3% 23,1% 10,3% 7,7% Unimportant 10,3% 35,9% 12,8% 12,8% (missing) 5,1% 10,3% 10,3% 12,8%
BRC project - Building Responsible Competitiveness
QUESTIONNAIRE PRINCIPAL RESULTS Most important advantages
Health and Safety Equal Opportunities Eco compatibility Supply Chain cost 45,5% 18,8% 46,7% 51,6% price 17,6% 6,3% 46,7% 41,9%
Public Procurement others 72,7% 46,7% 65,5% 64,3%
cost 43,3% 20,0% 33,3% 46,4% price 25,8% 13,3% 38,5% 42,9%
Private Procurement others 72,4% 48,3% 72,0% 72,0%
cost 26,9% 19,2% 33,3% 44,0% price 22,2% 11,5% 50,0% 41,7%
Real Estate Promotion others 73,1% 36,0% 78,3% 72,7%
BRC project - Building Responsible Competitiveness
QUESTIONNAIRE PRINCIPAL RESULTS - Global
0%
20%
40%
60%
80%
100%
H&
S P
ub
co
st
H&
S P
ub
. p
rice
H&
S P
ub
. o
the
rsH
&S
Pri
. co
st
H&
S P
ri.
pri
ce
H&
S P
ri.
oth
ers
H&
S R
.E.
co
st
H&
S R
. E
. p
rice
H&
S R
. E
. o
the
rs
GE
O P
ub
co
st
GE
O P
ub
. p
rice
GE
O P
ub
. o
the
rs
GE
O P
ri.
co
st
GE
O P
ri.
pri
ce
GE
O P
ri.
oth
ers
GE
O R
.E.
co
st
GE
O R
. E
. p
rice
GE
O R
. E
. o
the
rs
EC
O-C
Pu
b c
ost
EC
O-C
Pu
b.
pri
ce
EC
O-C
Pu
b.
oth
ers
EC
O-C
Pri
. co
st
EC
O-C
Pri
. p
rice
EC
O-C
Pri
. o
the
rs
EC
O-C
R.E
. co
st
EC
O-C
R.
E.
pri
ce
EC
O-C
R.
E.
oth
ers
S-C
Pu
b c
ost
S-C
Pu
b.
pri
ce
S-C
Pu
b.
oth
ers
S-C
Pri
. co
st
S-C
Pri
. p
rice
S-C
Pri
. o
the
rsS
-C R
.E.
co
st
S-C
R.
E.
pri
ce
S-C
R.
E.
oth
ers
NO
YES
BRC project - Building Responsible Competitiveness
THE CONSTRUCTION SECTOR– main features
BRC project - Building Responsible CompetitivenessBRC project - Building Responsible Competitiveness
BRC project - Building Responsible Competitiveness
•characterized by an intense action of legal standard and technical specification (Eurocodes, Directives on building products 89/106, health and safety in building sites 57/92, on Public Procurement 17 and 18 2004)
•combines backward and innovative aspects on a planning and organization level for all sorts of construction enterprises
•Innovative sector in its peculiar contracting, productive and work articulation (see also the European Parliament Resolution on “The Social Responsibility of subcontracting undertakings in production chains” adopted by the European Parliament on 26 March 2009)
BRC project - Building Responsible Competitiveness
•Quality and responsibility do not concern only Construction Enterprises, but also Developer and Real Estate operators, Contracting Authorities, professional technicians, suppliers, subcontractor, other Public and Private bodies.
•The social dialogue has promoted activities in the field of sectorial responsibility that, on one hand, limit the adoption of social responsible behaviours by enterprises but, on the other, strengthen the efficiency of stakeholder (through bilateral bodies)
•In this sector the Public Authority is a rule-maker but also a promoter and a buyer: it can decide to buy or promote Green and Social procurement.
THE CONSTRUCTION SECTOR– main actors
BRC project - Building Responsible Competitiveness
SRPP – Buying Social in Public Procurement
•Employment Opportunities
•Decent Work
•Social Inclusion
•SMEs
•Accessibility and Design for all
•Fair or Ethical Trade
•Adherence to SR
Assisting compliance with social and Labour Law
Stimolating socially-conscious markets
Demostrating socially-responsive governance
Addressing issues about markets
Stimulating integration
More effective public expenditure, buying social standards
New Social Standards and Best value for Money
BRC project - Building Responsible Competitiveness
THE CONSTRUCTION SECTOR– Which social responsibility?
•Ethic codes (bribery and corruption, labour rights, etc)
•Subcontract (extension and sustainability of supply chain, cooperation and loyalty among different enterprises, labour rights)
•Green and social behaviour in Public and Private Procurement (buying social and green)
•Sectorial social responsibility, social dialogue and bilateral bodies (Labour rights, Health and Safety, Training and Education)
•Competitive advantages (Gender opportunities, Eco-compatibility, Local or sectorial education and development) with Socially Responsible Buyers.
BRC project - Building Responsible Competitiveness
•Thanks for your attention