brazilian creativity style
DESCRIPTION
ASTD- American Society for Training and Development 2009 (Washington-USA). Speaker: Conrado Schlochauer, senior-partner of Business Laboratory SSJ ( São Paulo - Brazil)TRANSCRIPT
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CreativityStyle
Brazilian
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am I?
Why
Whoare you here
today?
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Help you to
creativity training program
goalmy
develop and/or deliver a
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creativitywhy ?
The world is flatGeneration Y
Technology, technology, technology...
Social Network
Inovation now!!!
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as acreativity
language
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creativityand
inovationas a
creativity
language
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factssome
on creativity development?
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rateyourself
How do you
?
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factsabout learning creativity
Creative and non creative personsIs it possible to develop creativity? The myth of inspiration
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amabile HBS
C
knowledge
motivation skills
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CreativityStyle
Brazilian
multicult flex improflexibility improvisationmulticulturality
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Brazil
Creativity
Training Programs
multicult flex improflexibility improvisationmulticulturality
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Multiculturality Braziland
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dad
me
N
mom
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definitionsCulture n.
mi·cro·cul·ture n.
The behaviors and beliefs characteristic of a particular social, ethnic, or age group.
The distinctive culture of a small group of people within a limit
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Cultural Borders and Mental BarrierThe relationship between living abroad and creativityJournal of Personality and Social Psychology
The task is to figure out, using only the objects on the table, how to attach the candle to the wall so that the candle burns properly and does not drip wax on the table or the floor.
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The more time individuals had spent living abroad (but not traveling abroad), the more likely they were to solve the Duncker candle problem.
“
“
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How to use
in creativivity training programs
Participants form different places/areas
Offer of different views/ force different
perspectives
Role play
Case studiesMovies
Changing “shoes”
multiculturality
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25de março
street
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pinacotecamuseum
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flexibilityA long history
beingflexiblof e
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Myth of the
onerightanswer
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Acceptance of theweirdness“ “
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How can you make people
in a creativity training programmore flexible?
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ideagenerating
tools
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Random
Choose a problem/opportunity, write it down and forget it for a while
stimulus
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Random
Choose a problem/opportunity, write it down and forget it for a while
Choose a “thing” (noun, tangible)
stimulus
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Random
Choose a problem/opportunity, write it down and forget it for a while
Choose a “thing” (noun, tangible)
Describe it in simple sentences
stimulus
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Random
Choose a problem/opportunity, write it down and forget it for a while
Choose a “thing” (noun, tangible)
Describe it in simple sentences
“Solve” the problem with the formula:
If than
stimulus
sentence problem
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www.mycoted.com
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Improvisationp
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is the mother ofNecessity “
“invention
Plato, in Republic
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Improvisation
feijoada
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good outcomewithfewer resources
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build onother people’s ideas
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brainstormingrules
Focus on quantity
Withhold criticismWelcome unusual ideas
Combine and improve ideas
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improvisation in the creativity training program
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Ximprovisation
yes, and... no, but...
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amabile HBS
C
knowledge
Multiculturality
Improvisation
motivation
skills
brings
brings bringsflexibility
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Obrigado! [email protected]