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DISTRIBUTION

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Competition

Sept 13

Sept 20

PLANES (3D)

ELYSIUM

THE HEAT

SILENT HILL REVELATION

THIS IS THE END

R.I.P.D.

WE´RE THE MILLERS

CLOUDY 2

RUNNER RUNNER

MATO SEM CACHORRO (LP)

GRAVITY (3D)

SERRA PELADA (LP)

KICK-ASS 2

THE FIFTH STATE

THE COUNSELOR

JUSTIN AND THE KNIGHTS OF VALOUR

Sept 27 Oct 11 Oct 25

THOR 2 (3D)

Oct 4 Oct 18 Nov 1

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Release Scenario

– CLOUDY 2 will be the only family film/animation in the market for 3 weeks. Its

only serious competition will come from Thor 2.

– Week of the celebration of Children´s date (Oct 6). It is not a holiday but

parents tend to spend more time and do special family programs.

– Same period of Hotel Transylvania release

– The first movie grossed R$ 14 MM in 2009 with less 3D screens than we have

today

Cloudy 1

Oct 2, 2009

R$ 14MM

Hotel T

Oct 5, 2012

R$ 31,2MM

The Croods

Mar 22, 2013

R$ 33,6MM

Cloudy 2

Oct 4, 2013

Estimate

R$ 35MM

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Estimates

CLOUDY 2

Oct 4, 2013

700 prints

Estimate GBO

R$ 35 MM

Revenue

R$ 16,4 MM

Actual Ad Pub Budget

R$ 4,47 MM

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CREATIVE

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Local Title

Tá Chovendo Hambúrguer 2 – It´s Raining Hamburger 2

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In-theater Materials

TEASER

1-SHEET

1.000 UNITS

MARCH 19TH

FINAL

1-SHEET

3.000 UNITS

AUGUST 21TH

MOTION

1-SHEET

DIGITAL ONLY

AUGUST 10TH

CHARACTER

BREAKOUTS

DIGITAL ONLY

AUGUST 20TH

BANNER

150 UNITS

AUGUST 23TH

PHOTO OP

STANDEE

300 UNITS

AUGUST 29TH

ARCHWAY

STANDEE

35 UNITS

IMPORTED

AUGUST 29TH

CHARACTER

STANDEE

50 SETS OF 5 UNITS EACH

AUGUST 30TH

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Local Materials

Character Standee Set

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Local Materials

Full HD TV

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Local Materials

Special Panels in several locations

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EXHIBITOR RELATIONS

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Trailers

340 prints - Trailer A

Digital 2D/3D – 03/07/13

570 prints Trailer A

35mm – 05/15/13

401 prints - Trailer B

Digital 2D/3D – attached to The Smurfs 2

256 prints - Trailer B

35 mm – attached to The Smurfs 2

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Trailer Placement

2.761.557 Adm. 7.588.174 Adm. 2.706.392 Adm. 6.755.481 Adm. 3.252.329 Adm. 1.376.965 Adm. 1.814.956 Adm.

22-Mar-2013 26-Apr-2013 21-Jun-2013 5-Jul-2013 12-Jul-2013 17-May-2013 2-Aug-2013

(Still screening)

OTHER TARGETS

16-Aug- 2013

2,5 MM adm 13-Sep-2013

2 MM adm

16-Aug- 2013

1,7 MM adm

16-Aug- 2013

200,000 Adm BRAZIL

Concessions Programs

-We will have presence at all major exhibitors. Below is the estimated media

value considering POS material, online media, newspaper and lobby screens

media:

Cinemark – US$ 350,000

UCI – US$ 170,000

KINOPLEX – US$ 200,000

CINÉPOLIS – US$180,000

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Online Programs

-Themed background and media at exhibitors websites

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MEDIA

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TV

- Globo Network with top children / family oriented programs.

- SBT Network covering all their children oriented programs.

The TV buy will be in 40 markets with coverage of 69% and

an average frequency of 3,5.

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PAY TV

- Pan regional buy

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OOH

- Subway stations in SP and RJ with panels and 3D figures of the foodimals

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OOH

- Street furniture in SP and RJ

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Newspaper

- Metro Newspaper in SP and RJ – fake news cover + ad + colouring activity

for kids

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Digital

- Panregional buy reinforced by a unique

piece on You Tube called First Watch.

For 24 hours, the announcement

is the first to be displayed to the

user.

Delivery over 13MM impressions

to more than 8MM unique users.

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DIGITAL

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Collect the foodimals

Scavenger Hunt Postal cards featuring the foodimal on one side and the

character breakouts on the other side will be distributed on

restaurants, theaters, malls and schools.

People will be invited

to collect the card and

scan the QR code to

find more about the

foodimal.

Each QR code

points to a

different mobile

page featuring a

specific foodimal

profile.

When people

collect all the

foodimals they

get access to a

special mobile

download pack

with wallpapers

and clips.

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The fun (food) is on

the table game

Online table game for kids and

parents, with lots of fun for all family

and activities to be done together!

Each player must complete a

mission to advance on the game

board, for example: impersonate a

foodimal, jump as high as Steve

the Monkey, etc

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Instagram foodimal

challenge

Flint will challenge people to create

their own foodimals and send

pictures through Instagram using

the hashtag

#desafiochovendohamburguer

We will have a virtual Flint

commenting and sharing the photos

on the fanpage.

PUBLICITY

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Food Donation

In partnership with a movie chain, collect perishable food linked to an online

promotion: for each 1000 kg of food collected, a prize will be raffled amongst the

people who donated. The mechanics will work like this:

1) Go to any theater of the partner chain

2) Donate 1kg (or more) perishable food

3) For each kg, the person gets a coupon

4) These coupons will be used in the prizes‘ raffle each time we collect 1000 kg

of food

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Severiano Ribeiro

- Pre-sale program with Severiano Ribeiro movie chain (one of the biggest in

Brazil with 35 complex in the country)

- Create a “special sponsored ticket” - the person buys his own and “sponsor” a

ticket for a child.

- The children who’ll get the tickets will be students of public schools that rarely

have the chance to go to the theater.

-To choose these children, each teacher will ask their students to write a small

essay on “how do you think it’ll be your first time in a theater?” or something

similar.

-The best ones will get to go in a school tour to a special screening of the film

(we will provide transportation and gifts for the children).

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Recreio Magazine

Tie in the film with Recreio magazine, the #1 children/tweens oriented

magazine.

Create special breaks promoted by the film on the weeks before its release

with recipes for children to prepare simple dishes with their parents.

The magazine will also run a cover story at the week of the release.

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Celebranator

Create an online invitation for press screenings call “celebranators”. The

animated newsletter will explode on screen with thousands of colors and

glitters.

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Weather Girls

We will select a designer to draw famous former Brazilian weather girls from

Globo Network in the same style of the characters of our movie, interacting with

characters as an homage of the film to them.

We will send the reporters the framed draw and publicize the homage.

PROMOTIONS

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Sheraton Hotel & Resort Create a themed room and also a special kids menu

Mechanics : Kids until 12 years old, will win a free special meal inspired by

the foodimals on the purchase of an adult meal.

Media Support:

-12 e-mail blaster for Starwood Preferred Guests: 120,000 people in 3

- Media on Sheraton Latam website (187mm page views, 43mi unique

visitors per day)

- dedicated landing page

-10,000 e-mail blaster sent to travel operators and agencies

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Tutti Fruit

Create a special frozen yogurt dessert for Cloudy 2, with topping and special

flavor.

Media support:

- POS material in 16 stores located and key cities

- 100,000 themed packages

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Natural da Terra

Image campaign at the chain that created a high concept store to market

healthy products and perishable. 7 stores in selected neighborhoods of São

Paulo, focused on AB+ classes.

Media support:

-POS material

-E-mail blaster and social medias

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Malls

Thematic recreation areas in malls at the key cities. We have three malls on

board already at the cities of Niterói, Rio de Janeiro e São Paulo.

Media support:

Still being negotiated but using Smurfs 2 as an example usually malls invest in

media mall, online media, newspaper and magazines, radio and sometimes

even TV or OOH media.

40 BRAZIL

Malls

Circuit where kids have to cross a pool ball

river, a Breakfast Bog, the Food Animal

Jungle and scale the Big Rock Candy

Mountain.

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Vivo Play

The customer who watches 10 Sony movies during the promotional period on

Vivo Play (Video on Demand) wins a Sony Mp3

Media Support:

30" spot on 14 Pay TV channels - 1400 inserts at A&E, AXN, BBC, Band

News, Band Sports, Guia Vivo TV, E!, Eurochannel, Film & Arts, Nickelodeon,

VH1, Sony, TV Rá Tim Bum, Warner

Online media in social networks (2,170,000 people registered), the channel

website, mini hot site, newsletter, SMS, bills and editorial material

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THANK YOU

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