brazil traffic study - gsma · trends & opportunities traffic information users by 2017 of pnds...

1

Presented by:

Alexandre Didoné

Nokia Location & Commerce

Brazil Traffic Study

© 2012 Nokia | Company Confidential

Agenda

2 © 2012 Nokia | Company Confidential

• Trends & Opportunities

• Traffic Study in Brazil

− Background and Methodology

− Traffic conditions – Past & Future

• Traffic Solution & Product Offering

• Conclusion

Trends & Opportunities

Traffic

information

users by 2017

Of PNDs will

offer traffic by

2017

Of PDAs/smart

phones will offer

traffic by 2017

Connected traffic

subscribers by

2017

Of mobile

phones will offer

traffic by 2017 Source: iSuppli, 2011


Traffic Study


Consumer Research in Brazil

Background

• We were interested in understanding the problems Brazilians face with

automotive traffic conditions and how it affects their daily lives

• There was also a need to better understand the value of a traffic service for

the Brazilian market

Methodology

• This research was conducted on our proprietary consumer panel

• 200 interviews were completed among: − 18+ year olds

− Male/Female

− Car owners

− Smartphone owners

Traffic conditions have deteriorated

over the past 5 years


• On average respondents are

spending 40 extra minutes

everyday on the road

compared to 5 years ago

• Almost half of respondents

feel that traffic affects their

daily life in a negative way

• Traffic jams are a part of daily

life – almost ¾ of the

respondents face it at least

once a day

Become better, 4%

About the same, 11%

Become worse 85%

6%

25%

36%

12%

21%

0% 10% 20% 30% 40%

< 15 mins

15 < 30 mins

30 < 45 mins

45 < 1 hour

1 hour or more

N=169

Traffic conditions for the next 5 years


3/4 of the respondents expect traffic conditions to get worse

• People say that World Cup 2014 will create more traffic issues

• Almost half the respondents expect traffic conditions to worsen

due to security reasons and increased number of tourists

3%

10%

14%

45%

46%

69%

0% 10% 20% 30% 40% 50% 60% 70% 80%

It will not be affected at all

It will be much better because of better planning

It will be much better because the roads would bemade better for the event

It will be much worse because of tourists

It will be much worse because of security reasons

It will be much worse with lot of traffic jams

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Why are Traffic Solutions

Important?


Why are Traffic Solutions Important?


• Traffic-enabled users

spent 16% less time

driving on average than

those without navigation

• On an annual basis, this

time savings amounts to

4 fewer days on the

road

*NAVTEQ Navigation Benefits Study (2009), referencing results in Germany and U.S.

24 20

0

5

10

15

20

25

30

WithoutNavigation

With Navigation &Traffic

Annual Drive Time Saved

Days

15.7 13.2

0

5

10

15

20

Without Navigation With Navigation &Traffic

Time Saved with Traffic

Tim

e P

er

Trip

(Min

.)

Why are Traffic Solutions Important?


• Traffic-enabled drivers

could decrease CO2

emissions by .79 metric

tons which is a 21%

decrease over drivers

without navigation

*NAVTEQ Navigation Benefits Study (2009), referencing results in Germany and U.S.

Fue

l E

ffic

iency L

/10

0km

8.3 7.9

0

2

4

6

8

10

WithoutNavigation

With Navigation &Traffic

Gains in Fuel Efficiency (EU)

Fue

l E

ffic

iency (

MP

G)

27 30

0

5

10

15

20

25

30

Without Navigation With Navigation &Traffic

Gains in Miles Per Gallon (US)

10

NAVTEQ Traffic


NAVTEQ Traffic has the World’s Largest:

11

• Traffic Subscriber Base

• Real-Time Traffic

Coverage

• GPS Probe Data

Information

• Historic Traffic Coverage

• Private Sensor Network


traffic messages

created per day

+400M hours of probe data

collected daily

+4M

28 countries

with Traffic

km of roadway

with real-time data

1.5M

12B GPS points per

month

+100M probe devices

Global Leadership Coverage, quality, scope, capabilities

50% increase in

GPS points

YoY


13

NAVTEQ Traffic in Brazil


Leading in Activity Data

More

Probes

1.2 billion probe points per month

14

More

Incidents More

Accuracy


Traffic in Brazil


• Flow − 124 Cities

− Addition of the remaining 2014

World Cup Host Cities: Manaus,

Natal and Cuiabá

• Incident − 3 Metro Areas (SP, RJ and BH)

• Traffic Patterns − Full Coverage

− Addition of billions of probe data

Current situation and next steps

GPRS RDS

1 São Paulo São Paulo

2 Rio de Janeiro Rio de Janeiro

3 Belo Horizonte Belo Horizonte

4 Curitiba

5 Porto Alegre

6 Jundiaí

7 Campinas

8 Santos

9 Vale do Paraíba

10 Salvador

11 Fortaleza

12 Recife

13 Brasília

16 cities by end

of 2012

Exploring

Broadcast

Partnership

Real Time Traffic - Brazil


Flow & Incident

ML and RDS

Flow

ML

Flow | H2 2012

ML

NAVTEQ Traffic on the Web


• Nokia Maps • http://maps.nokia.com

• Bing Maps • http://maps.bing.com

http://maps.nokia.com/

18

Thank you


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