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Marketing Online – Sweepstake – Social Media – Campaign and more BRAZIL One Direction: This is us Online Media Plan

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Marketing Online – Sweepstake – Social Media – Campaign and more

BRAZIL

One Direction: This is us

Online Media Plan

Internet Audience - Brazil

90.1MM

22.3MM

TargetFans 13-‐18 Female

Source: ComScore April 2013

Page 3: BRAZIL One Direction: This is us Online Media Plan Colum… · One Direction: This is us Online Media Plan. Internet Audience - Brazil 90.1 MM 22.3 MM Target Fans(13:18(Female Source:ComScoreApril2013

• 14 Days Campaign

• R$140.000,00Media buy

Page 4: BRAZIL One Direction: This is us Online Media Plan Colum… · One Direction: This is us Online Media Plan. Internet Audience - Brazil 90.1 MM 22.3 MM Target Fans(13:18(Female Source:ComScoreApril2013

Publieditoriais and Tweets on female teenage blogs.

BLOGS

One Direction - Online Campaign

Page 5: BRAZIL One Direction: This is us Online Media Plan Colum… · One Direction: This is us Online Media Plan. Internet Audience - Brazil 90.1 MM 22.3 MM Target Fans(13:18(Female Source:ComScoreApril2013

One Direction - Online Campaign

Reach the target female 13-18 fans

Banners ads on Google Display Network Ads on Search Desktop and Mobile

Page 6: BRAZIL One Direction: This is us Online Media Plan Colum… · One Direction: This is us Online Media Plan. Internet Audience - Brazil 90.1 MM 22.3 MM Target Fans(13:18(Female Source:ComScoreApril2013

One Direction - Online Campaign

300x60

The trailer is shown before partner’s videos

300x60 banner is shown during the whole partner’s video

The advertiser only pays full view

Enhance affinity among band fans

YouTube True View InStream

Brazil

22.3 MM

Reach % 15.5%

Unique Users on Target 22.3 MM

Unique Users Total 90.6 MM

Days 14

Impressions per Unique Users 3+

Total Campaign Impressions 42 MM

Media Recommendation - One Direction (Br Reais)

R$140.000,45

One Direction - Online Campaign

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