Brazil

Monique Oquendo

Country Background Capital: Brasilia Largest City: Sao Paulo Offical Language: Portugese Population: Around 192 million Worlds 9th largest economy Emergence of advertising began in 1929 with opening of

an office in Sao Paulo by theJ. Walter Thompson Advertising Agency of New York

Advertising seen as way to connect to extremely wealthy to the poor in urban slums attempting to create common life styles, desires and life styles

Advertising is huge in brazil, often those involved in advertising are considered celebrities

Known for being creative, won many awards for their advertisements.

Focus on good things in life, try to distract from any violence that may be going on.

Ipanema Gisele Bundchen is one

the most famous supermodels in the world hails from Brazil

Bringing awareness to deforestation to rainforest and other environmental issues in the country ex. Ad with Gisele Bundchen in dress made of water calling to reserve the water

Mix of Natural beauty of the land as well as people

Bit Copa Beer Play on female form,

using it as the selling point

Carnival aspect played upon

“Refresingly Brazilian” Focus on the nude

body is popular within brazil

Body art is very popular during carnival, an event that is celebration before lent begins, that brazil is well known for.

Nike Soccer

http://www.youtube.com/watch?v=aqm5zavFlM0

•Soccer is the most popular sport in the country

•Brazilians are extremely proud of their soccer team

and are known to be skilled.

•Treated almost as a religion, brings together the nation.

SummaryWhat does the rest of the world think about when

they think about Brazil? Sex, the body, beautiful people, and soccer.

—Nizan Guanaes

Known for creativity Focus on the countries beauty be it the

people, or the country itself Bring together all demographics