NEW YORK, NY SEPTEMBER 2016

EXPLORING BRAZIL THROUGH A MACROLENSBRAZIL

IF ALL OF THE WORLD´S CULTURAL HERITAGE (SPORTS, MUSIC, FASHION,

ARCHITECTURE, LITERATURE, PAINTING, ETC..) WAS CONTAINED IN A TIME

CAPSULE, WHAT WOULD YOU INCLUDE TO DEMONSTRATE THE LEGACY OF

YOUR COUNTRY?

QUESTION K:

NEW YORK, NY SEPTEMBER 2016

Welcome to Brazil! Explore Brazil's cultural heritage

through a regional lens, dissecting the pillars of this

South American republic. Fifth largest country in the

world, and the only nation that speaks Portuguese in

Latin America. Embark on this journey from the

admissions office at IE Madrid.

*Disclaimer: all images were taken from Google search engine for the purpose of this Master in Business Administration presentation only.

Creativity

Humanity

Purpose

ACRE

ALAGOAS

AMAZONAS

AMAPA

BAHIA

CEARA

ESPIRITO SANTO

GOIAS

MARANHAO

MATO GROSSO

MATO GROSSO DO SUL

MINAS GERAIS

PARA

PARAIBA Federal District

PARANA

PERNAMBUCO

PIAUI

RIO GRANDE DO NORTE

RIO GRANDE DO SUL

RIO DE JANEIRO

RONDONIA

SANTA CATARINA

SAO PAULO

SERGIPE

TOCANTINS

DISTRITO FEDERAL

27 STATES + FEDERAL DISTRICT

North

Northeast

Central West

Central East

South

THE REGIONS OF BRAZILBrazil is divided into five macroregions:

North region spans the states of Acre, Amapa, Amazonas, Para, Rondonia, Roraima and Tocantis.

Northeast region comprises the states of Maranhao, Piaui, Ceara, Rio Grande do Norte, Paraiba, Pernambuco, Alagoas, Sergipe and Bahia.

Central-West is made of the states of Goias, Mato Grosso and Mato Grosso do Sul.

Central-East is composed by Espirito Santo, Minas Gerais, Sao Paulo and Rio de Janeiro.

South region is the smallest with only three states: Parana, Santa Catarina and Rio Grande do Sul

Area is equivalent to nearly half of Brazil’s;

Least populated macroregion, with an average of 3 inhabitant per hectare;

Unsurpassed biodiversity, home to the Amazon rainforest;

State of Tocantins is the only one that does not hold the Amazon forest to some extent.

NORTH REGION

Unsurpassed Biodiversity with the Amazon forest, the largest rainforest in the world;

Energy production and distribution is the main source of the region’s economy;

Home to a large number of native tribes, most who live in protected areas in proximity or within the rainforest;

2.5 million species of insects live in the region.

Amazon Forrest and the meandering Amazon RiverManaus, AM

Traditional Bumba Meu Boi Festival in ManausBelem, PA

Second most densely populated region in the nation;

Arid climate, similar to a desert in most states;

The Dutch colonized Recife and Pernambuco, but soon were overruled by the Portuguese;

Food is heavily inspired by African culture, due to the large quantity of slaves that worked sugar and cotton plantations in this region.

NORTHEAST REGION

Jangadas, small and dingy fishing boats, traditional in the region;

Cangaceiros, the Brazilian version of a cowboy. Many women chose to participate. The most famous one was Lampiao and his wife Maria Bonita;

Lencois Maranhenses, the breathtaking sanddunes in the state of Maranhao;

Fernando de Noronha, a small archipelago off the coast, with pristine beaches and biodiversity.

Salvador da Bahia, the first of three capitals;

Baianas, part of the Candomble religion, a cultural inheritance from a colonial past. They wear all white and cook a delicious Acaraje!

Carnaval, different than that from Rio de Janeiro and Sao Paulo;

Bobo de Camarao, a delicious shrimp stew!

Traditional “Baianas” from Bahia, cultural inheritance from a colonial pastSalvador, BA

Fernando de Noronha’s beautifully preserved landscapesArchipelago Fernando de Noronha, PE

Houses three states plus the Federal District;

Climate is hot and dry, similar to an arid climate;

Economy revolves around livestock and soybeans;

Unique vegetation called “cerrado”, small dry and twisted tree stumps.

CENTRAL WEST REGION

Brasilia, the modernist town planned by Oscar Niemeyer and Lucio Costa, built from scratch in five years in 1960;

Palacio da Alvorada, the presidential palace with iconic modernist columns;

Chapada dos Veadeiros, natural reserve with waterfalls and rock formations;

Chapada dos Guimaraes, another state park, popular amongst campers.

Oscar Niemeyer’s sinuous curves inspired by the Brazilian womanDistrito Federal, DF

Chapada dos Veadeiros, a natural reserve and popular camping siteDiamantina, GO

CENTRAL EAST REGION

Densest populated region of Brazil;

Best known cities outside of the nation are Sao Paulo and Rio de Janeiro;

Responsible for roughly 40% of the country’s economy;

Heavily covered by highways and railways, to some extent.

Rio de Janeiro is Brazil’s postcard to the world, world famous for its beaches;

Carioca Carnaval;

Football;

The Sugar Loaf and Christ the redeemer;

Home to beautiful towns such as:

Angra dos Reis

Paraty

Ilha Bela

Open air informal markets;

Copan building, architect Oscar Niemeyer’s social housing project;

Fried delight knows as pastel, accompanied by sugar cane juice;

Home to the current 3 top Brazilian architects:

Paulo Mendes da Rocha

Marcio Kogan

Issay Weinfeld

Colonial era towns reminiscent of the 18th century gold rush such as Ouro Preto;

Portuguese inspired churches, with sculptures by artisan Aleijadinho;

Feijoada, a bean stew reminiscent of a colonial past;

Minas Gerais is home to Inhotim, the largest open air museum in the world. Works by:

Tunga

Dan Graham

Adriana Varejao

Rio de Janeiro as seen from the Sugar Loaf MountainRio de Janeiro, RJ

Densely built downtown Sao Paulo as seen from aboveSao Paulo, SP

SOUTH REGION

Smallest of all macroregions, composed of only three states;

Only region where it snows once every ten years or so due to the sub-tropical climate;

Mainly produces machinery and automobiles;

Native vegetation is the pampas, the same shared with Uruguay and Argentina;

Brazilian Beer. Germans migrated to the south of Brazil fleeing from World War II. This is why a large amount of the population is pale with blue eyes;

Vinho, or wine. The only region where the climate allows for the cultivation and production of wine;

Cha Mate: they share cultural elements with Uruguay and Argentina, such as mate tea;

Home to Giselle Bundchen, globally acclaimed top model;

Famous for the gaucho churrasco, meat on a stick.

Traditional “gaucho” dance called farropilhaCuritiba, PR

Rio Grande do Sul and its natural vegetationCaixias do Sul, RS

Thank you for visiting!Brazil is a multi-faceted and culturally rich country, with

layers of history and much to offer. These some highlights

I would include in a time capsule.

Hope to see you back soon.