BR

AU

N P

RIZ

E.

ALEX CABALLERO

2012

DESIGN BRIEFThe concept is to create selfsustainable watch that promotes excersise and public transportation.

KINETIC ENERGYKinetic energy comes from the movement or motions of an objectect/being. Kinetic energy can be captured in many different ways such as wind, hydroelectric, and heat. As long as there is movement, there is enough energy available to conduct power.

MICRO GENERATORUsing 2 micro generators the watch will be able to power both the analog and digital functions of the watch. This will allow for kinetic energy to generate enough electricity to keep the watch running as long as there is movement.

PROBLEM Smart phones provide a faster way to aquire directions on the go. With the convenience of a central device, people have become too reliant and dont account for the world passing by.

• TOO RELIENT ON THE PHONE

• OBLIVIOUS TO THINGS

AROUND YOU

• SENSE OF DIRECTION IN THE

REAL WORLD IS DISTORTED

• COULD BE HIT BY A CAR

• COULD RUN INTO DORMANT

OBJECTS

• POSES HEALTH ISSUES

• IDIOCRACY

THE COMMUTER

RAY IS 26 YR OLD ASSISTANT MANAGER AT SATURDAYS SURF NYC IN SOHO. HE IS WORKING ON AN INHOUSE POSITION THERE TO DESIGN THERE OWN APPAREL AND BAGS.

DAY IN THE LIFE.

• WAKES UP AT 7:30am TO GO RUNNING

• RETURNS AT 8:30am TO GET READY FOR

WORK AND COLLECT HIS PORTFOLIO.

• TAKES THE SUBWAY LATER TO AVOID THE

RUSH

• GETS TO WORK AT 10:45 TO OPEN AND SET

UP AND ENJOY AN EXPRESSO

• LEAVES AT ABOUT 8:00pm AFTER CLOSING

• MEETS HIS GIRLFRIEND AND MENTOR AT

COFFESHOP BAR IN UNION SQUARE

• LEAVES TO THE LOCAL BAR WITH HER AT

10:00pm TO MEET WITH CO-WORKERS

BRAUN IDENTITY“GOOD DESIGN IS MAKING SOMETHING INTELLIGIBLE AND MEMORABLE. GREAT DESIGN IS MAKING SOMETHING MEMORABLE AND MEANINGFUL.” - Dieter Rams

INSPIRATIONMOVEMENT

SIMPLICITY

FLOW

DIRECTION

ELECTRORECPTORS

STINGRAY

EARLY SKETCHES

SKETCHES: CAN IT DO MORE?

FINALIZING SKETCHES

WHITE HOUR INDICATORS

WHITE TAPE REVEALS MINUTES

YELLOW LED HOUR INDICATOR

CENTERED CROWN

TURN NOTCH TO THE RIGT TO TURN OLED SCREEN OFF AND ON

TURN TO THE LEFTTO RELEASE THE STRAP

SEATBELT STRAPTHE STRAP CLICKS BACK INTO THE WATCH ITSELF TO STAY ON INSTEAD OF HAVING ADJUSTMANTS. THIS IS DUE TO THE ELASTIC BAND THAT WILL FORM TO ANY WRIST DIAMETER.

1

2

ELASTIC STRAPTHE ELASTIC STRAP GIVES THE WATCH A SPORTIER LOOK AND FLEXIBILITY. ITS BREATHABLE FABRIC ALOWS FOR YOU TO TAKE IT OUT JOGGING. RATHER THAN ADJUSTING IT, YOU ARE ABLE TO SLIP IT ON AS EASY AS A SWEAT BAND.

PLEXIGLASS TOP PIECE

ALUMINUM KNOB SWITCH

ACRYLIC COVER

ROTATING ACRYLIC MINUTE PIECE

DORMANT MINUTE TAPE

ROTATING TRACK

ALUMINUM HOUR HAND

RUBBER CASING HOARDS ELECTRONICS

CENTER KNOB ADJUSTS TIME

PLEXIGLASS BOTTOM PIECE

WATCHBAND RACK

PLEXIGLASS THE BOTTOM PIECE OF PLEXIGLASS ADDS A TOUCH OF ELEGANCE BY LETTING YOU SEE THROUGH THE WATCH ON BOTH SIDES. PLEXIGLASS ALSO ALLOWS FOR DURRABILITY.

SELF POWEREDTHE WATCH USES KINETIC ENERGY TO POWER TWO MICRO GENERATORS. DUE TO THE WATCH USING MOVEMENT TO POWER ITSELF, THIS WILL HELP PROMOTE EXERSISE AND A HEALTHIER LIFESTYLE FOR THE USER

SELF POWERED

HOW IT WORKSTWO STEEL RODS ON A MAGNETIC TRACK BOUNCE BACK AND FORTH BASED OFF OF THE USERS AMOUNT OF MOVEMENT. THE END SPRINGS HELP PROPEL THE RODS FASTER. THE MICROGENERATORS HARNEST THE KINETIC ENERGY INTO USABLE POWER TO KEEP THE WATCH GOING.

STEEL RODSMICROGENERATOR

PROPULSION SPRINGS

GENERATOR SPRINGS

TRANSIT INTERFACESYNC YOUR SMART PHONE UP WITH THE WATCH TO MOVE MORE FREELY THROUGHOUT YOUR DAY

1. FIND NEARBY STATIONS, THAN PUSH THE BRAUN BLUETOOTH ICON

2.CHOOSE TO SYNC DIRECTIONS AND MAP TO THE WATCH

3.THE WATCH WILL DISPLAY THE MAP AND THE TRAINS CHOSEN IN REAL TIME.

STAY ON TRACKWHILE IN THE TRAIN STAY ALERT OF CHANGING TRAINS AND UPCOMING STOPS

TRANSFERING LINESBY KEEPING THE INTERFACE ON THE WATCH ITHIS ALLOWS THE USER TO STAY AWARE IN CASE YOUR ROUTE CALLS FOR A LINE TRANSFER. TRANSFER-ING LINES CAN BE CONFUSING AND FUMBLING FOR YOUR PHONE CAN DETERMINE WHETHER YOU MISS YOUR TRAIN OR NOT

FINAL DESIGN

ALEX CABALLERO