C R E A T I N G I N N O V A T I V E

I N T E R F A C E S U S I N G

D E S I G N T H I N K I N G

Demian BorbaDesign Thinker, Developer Evangelist

@demianborba

• Graduated in Industrial Design (CEFET-PR)

• Graduated in Computer Science (UFAL)

• Crazy about Design, UX, Business and Technology

• Former Professor at University of California San Diego (UCSD)

• Working with Interactive Media for over 15 years

• Founder of Action Creations, interactive agency in California

• Developer Evangelist, 90% #upintheair (Americas+Asia+Europe)

• Created the Tech Centers in Universities

• Created the project Design Thinking Now

A B O U T

M E

dborba.com html5test.com

www.phonegapbootcamp.io

D E S I G N

T H I N K I N G

Experience Design Thinking in 20 hours and

learn how to bring innovation to your company.

A M A Z I N G U X

F I C T I O N

R E A L I T Y

H O W C A N W E

I N N O V A T E ?

I N N O V A T I O N

TECHNOLOGY R&D(PRODUCTS, PROCESSES)

INNOVATIONFUNNEL

INNOVATIONMANAGEMENT

PROBLEMSOLVING

SUGGESTIONSCONTINUOUS

IMPROVEMENT

W A T E R F A L L

REQUIREMENTS

DESIGN

IMPLEMENTATION

VERIFICATION

MAINTENANCE

?

S C R U M ?

D E S I G N

T H I N K I N G

E N D R E S U L T

V I A B I L I T Y

Capable of becoming actual, useful, practicable

Business

D E S I R A B I L I T Y

The quality of being desirable

Human Values

F E A S I B I L I T Y

The state or degree of being easily or conveniently done

Technology

T E A M

Science!Medicine!Engineering!Administration!Design!...

C H A L L E N G E

Desenvolver uma embalagem que crieuma excelente experiência para

o consumidor das películas ToNails.

D E S I G N

E M P A T H Y

OBSERVE

INTERVIEW

EXPERIENCE

E X T R E M E

U S E R S

Source: Design Thinking Bootcamp (IntoActions 2013)

Source: Design Thinking Bootcamp (IntoActions 2013)

C U R I O U S

K I D

D E F I N E

PoV = persona + need + insight

I N N O V A T I O N

TECHNOLOGY R&D(PRODUCTS, PROCESSES)

INNOVATIONFUNNEL

INNOVATIONMANAGEMENT

PROBLEMSOLVING

SUGGESTIONSCONTINUOUS

IMPROVEMENT

H U M A N C E N T E R E D

D E S I G N

PROBLEMDEFINITION

TONS OF INNOVATIONOPPORTUNITIES

PROBLEMSOLVING

COMPETITIVEADVANTAGE

+ =

INNOVATION STARTS AND ENDS WITH PEOPLE

PoV = user + needs + insight

Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING

N E E D S I N S I G H T S+

Needs + Insights = Meaningful Challenge

[ persona ] needs [ need ]because [ insight ]

PERSONA + NEED + INSIGHTemotions

depthsurprise

interview findingsobservations

contradictionscan be used in the solution

F O R M U L A

I D E A T E

QUANTITY, not quality

P R O T O T Y P E

“Fail often to succeed sooner.” - IDEO

time spent on a project

co

st f

or

mis

tak

es/

ch

an

ge

s

PROTOTYPEfail & learn here

TOO LATE

EXTREME PROTOTYPING

T E S T

T E S T

LET PEOPLE USE YOUR PROTOTYPES

EXPERIMENT TO FIND BALANCE

OBSERVE THE EXPERIENCE (FILM IT)

SHORT VIDEO DEMOS

CONNECT WITH YOUR USERS

DON’T FALL IN LOVE WITH IDEAS

T R U S T

T H E

P R O C E S S

T R U S T

T H E

P R O C E S S

#1

INTRO

#2

#3

#4

#5

#6

www.designthinkingnow.com

W H A T A R E Y O U

W A I T I N G F O R ?

M U I T O

O B R I G A D O

Demian BorbaDesign Thinker, Developer Evangelist

@demianborba