brands need to be loyal to customers

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Brands Need to Be Loyal to Customers

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Post on 23-Jan-2017

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Page 1: Brands Need to be Loyal to Customers

Brands Need to Be Loyal to Customers

Page 2: Brands Need to be Loyal to Customers

Brand loyalty is decreasing. Companies focus on moment-to-moment marketing instead of offering customers an uplifting experience.

THAT'S WRONG!

Page 3: Brands Need to be Loyal to Customers

Solutions Without Problems

Page 4: Brands Need to be Loyal to Customers

Products are often released simply to ‘check a box.’ While you might make sales on a problemless solution in the short term, over the long term you’ll encounter customer churn.

Page 5: Brands Need to be Loyal to Customers

Put the focus back on the customer experience instead of revenue or ROI.

Page 6: Brands Need to be Loyal to Customers

Understand Customers’ Wants

and Needs

Page 7: Brands Need to be Loyal to Customers

How does your product make their lives better? Is there a way that it could do so even more?

Page 8: Brands Need to be Loyal to Customers

Use retail mobile data collection to determine whether your in-store exposure is attracting customer attention.

Page 9: Brands Need to be Loyal to Customers

Brand Consistency

Page 10: Brands Need to be Loyal to Customers

Your messages to customers should have a consistent style. Use social media to respond to customer doubts.

Page 11: Brands Need to be Loyal to Customers

Go beyond using social media to merely engage with customers.

Page 12: Brands Need to be Loyal to Customers

Value Proposition

Page 13: Brands Need to be Loyal to Customers

Your proposition can’t remain static. If your core customers are in their 20s now, their needs will

change over time.

Page 14: Brands Need to be Loyal to Customers

Engage with your audience to understand where they are in their life journey and what you can do to fit in.

Page 15: Brands Need to be Loyal to Customers

Clear Communication

Page 16: Brands Need to be Loyal to Customers

Make sure your messaging is clear.

Don’t leave customers feeling confused.

Page 17: Brands Need to be Loyal to Customers

In a competitive business world, brand loyalty is waning. Focus on brand loyalty rather than customer loyalty and create

a passionate fan base that will grow.

Page 18: Brands Need to be Loyal to Customers

A Mobile Data Collection App For Retail Execution.

GoSpotCheck.com