brands in online communities - zafar ahmed, social and search manager, truelogic philippines
TRANSCRIPT
Business in Online Communities
• Building a Business Means Building a Community
• How To Start Building a Community
• How To Manage and Nurture the Community
• The Role of a Social Media Manager
• What Are Some Disruptive Programs For The Community?
• Tips and Techniques
Building a Business Means Building a Community
Community is built through Shared experiences. Shared characteristics.
Shared Experience > Communities
• Community must have a purpose.
• To build a true community starts with your vision statement. You must define the experience you want people to have with your brand and align that experience with everything that you do.
• Communities are proxy for relevance.
• Give people something to stand with... something to believe in.
“A strong community is the net result of something designed to be meaningful and remarkable. The brand is then a collection of shared experiences aimed at creating alignment between your vision and customer aspiration..” – Brian Solis
Tribe Management
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical
"Tribe Management" is a whole different way of looking at building communities.
Think of your customers or website visitors as a tribe.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers.
Create a Small Network of Communities
Small Network of Community can make better decisions than individuals because of diverse range of opinions, all group member opinions need to be aggregated.
Sometimes group of non-experts is better than an individual expert at predicting outcomes in the expert's field, for example, stock market performance.
Connect+Develop (C&D) Initiative
StarBucks Community Projects
MyStarBucksIdea.com
How To Start Building a Community
Build Communities Around These three THINGS. Otherwise, you will find it really hard to see growth and engagement.
Build Lightweight Interactions
People build relations with each others through many lightweight interactions over time.
Information OverloadThe amount of information accessible to us is increasing exponentially
Our capacity of memory has taken million of years to evolve and won't change within our lifetime.
This is why we turn to others to help us make decisions. We will also turn to Subject experts and thought leaders to help us make decision.
How To Manage and Nurture the Community
Build Thought Leadership Council
A Thought Leadership Council is the team of key subject matter experts from across the organization who generate content ideas
It Takes a Community of Subject Experts to be a Thought Leader
Build an “Expert Connect” Program Community
Understand Digital Darwinism“Digital Darwinism," a time when technology and society are evolving faster than the ability of many organizations to adapt – Brian Solis
• Businesses must align with individuals
• The reality is that there isn’t a top-down movement to create a singular experience for fans.
Dynamic Customer Journey in Various Moments of Truth
Two Way Dialogue in Generation “C” Era
•Consumers are more informed than ever before.
• Conversations are trusted sources.
• Follow these four steps to connect with the connected customer/fan:
•Listen•Learn•Engage•Adapt
The Role of Social Media Manager
Cultivate a Culture of Thought Leadership Internally
The simple truth is that it takes a culture of innovation to compete for both Generation C “Connected” and for the future . . .
To innovate first requires innovation within.
Build a Thought Leadership Council Board: A Thought Leadership Council is the team of key subject matter experts from across the organization who generate content ideas
Be The Change Agent
You are the change agent. You will help influence and change the culture of management from silos into that of leadership and innovation
Create Community Nurturing Programs
1.Webinars 2.Google+ Hangouts3.Whitepapers4.Definitive Guides5.Interviews6.Events Marketing7.One Pagers8.Drip Campaigns9.Step by Step Guides
What Are Some Disruptive Programs/Ideas For The Community?
The Innovators DNA
Five discovery skills thatdistinguish innovativeentrepreneurs and executives
fromordinary managers: 1. Associating 2. Questioning3. Observing4. Networking5. Experimenting
Think like a Publisher
We rely on emotional brain, our nonconcious brain does a lot if invisibly analysis and generates a feeling that it sends out to our rationale brain.
Don’t Talk About Facts.
Talk about things that generates emotional reaction, visual reaction..
Nike Marketing Strategy
Tips & Tricks And Bonus Points
Create a Super Fan Program
How To Generate Innovative Ideas
