brands... start a conversation

or, how a brand can be the

talk of the world

george p. achillias

the brand...

• leader

• want to be reference point

• industry’s trade mark

so far...

job well done?...

nah, Brands’s marketing old fashioned, and DRY!

so far...

• broadcasting marketing

• one way

• dry, no phantasy at all

• old, too 90ties style, wordy

• no conversations

now...

twitter account;boringnot interactivenot sharingnot giving a good reasonto be follower of it!

?

where is your brand?

online presence?

... but job can be made

much much better

or how Brands should start talking and listening the WORLD

all marketing is digital marketing, one way, or another!

before...

what should be done...

what to achieve...

engagement

how...

• set community expectations

• provide cohesive branding

• be up to date

how...

• live authenticity

• participate in dialog

• enable peer to peer interactions

how...

• foster advocacy

• solicit a call to action

engagement

watching

curating

producing

connecting

sharing

people B2B use social media for work

3:1 facebook to other

media

start talking with people

nobody wants to be messaged anymore

conversations... NOT message

make it human way, make

Brands’s voice human, not a

corporate one

continuos... NOT episodic

relationship with brands/ agencies doesn’t have an end

try to build what Brands

means... Start talking LOUD,

listen GOOD

start dialogue not only between Brand and agencies/ brands/ telcos but make them talk to each other... be there, start a big conversation party

listen to learnlearn to listen

conversation economy...

make them your salesforce

brands/ agencies are not the

target...TALK TO THEM

demographics- individuals

anonymous - eponymous

at the end of the day, Brand is a leader... but it is time to choose what kind of... an old style

or a charismatic influencer conversationalist

all photos are from flickr and tumblrthank you

for more get in contact with

George P. Achillias+30 6943 21 8953@thibetianabout.me/gachilliasfacebook.com/thibetiangeorges.achillias@gmail.comthibetian.posterous.com