What is a

A brand is all of the impressions and experiences consumers associate with a company, a product, or a service.

A brand is a name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products.

Over time this image becomes synonymous with the level of creditability, quality, and satisfaction in the customers’ minds.

What your business will consistently

deliver to the customer. Establishes

expectations from customers, and

reflects the values of the company.

The perception that the general public holds about a particular business.

Attempt to attach a higher credibility to a product by associating it with a well known company name.

Nike has many types of shoes, but uses the Nike brand for all their shoes

Marketing policy under which each product has its own unique brand; different from each product within that product line.

PepsiCo makes many types of drinks, but each drink has its own branding such as; Mountain Dew, Gatorade, and Tropicana.