brandrep welcome package
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Brandrep Welcome PackageTRANSCRIPT
Welcome package
BrandRep
And thank you for choosing us to be your online local marketing partner
encompassing services such as: Search Engine Optimization (SEO), Local Directory
Submissions, Review Monitoring and Search Engine Marketing (SEM).
Welcome to BrandRep
Having expanded from its humble origins into a powerful marketing tool, the Internet is now the world’s largest
marketplace. This means that today’s top search engine results can easily become buried in tomorrow’s footnotes as
businesses all compete for first page positions. While this can be a challenge, it also allows for a great deal of
opportunity.
As you may already know, the Internet has become an incredible resource for those who
know how to take advantage of it. It can be a powerful tool that helps you to connect with
customers, generate new business leads and brand your products and services.
Did you know that 85% of consumers search online for the same products and services that your business
provides? That’s why it’s important for your company to be visible when they decide what to buy. Our goal at
BrandRep is to help you reach that point, to help you to be seen at the right time and at the right place to maximize
your online presence and potential.
It’s no longer enough to simply build a website for your business and hope that new customers will come to visit.
You’ll need a website specifically designed to maximize your visibility. With that in mind, Internet marketing isn’t
something you just do once and then toss aside. A successful online campaign is an ongoing process, more of a
journey than a destination.
At BrandRep, we understand that as a business owner you may not have the time to wage such a labor-intensive
marketing campaign. After all, you’ve got a business to run. That’s why we’ve designed several products that can
encompass any level of marketing you desire, as well as a team of experts in place to do it for you. We will work with
you every step along the way to give you an unbeatable presence on Google, Yahoo! & Bing.
* http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
www.brandrep.com 2
of consumers search online for the same products and services that your business provides *85%
And thank you for choosing us to be your online local marketing partner
encompassing services such as: Search Engine Optimization (SEO), Local Directory
Submissions, Review Monitoring and Search Engine Marketing (SEM).
Welcome to BrandRep
Having expanded from its humble origins into a powerful marketing tool, the Internet is now the world’s largest
marketplace. This means that today’s top search engine results can easily become buried in tomorrow’s footnotes as
businesses all compete for first page positions. While this can be a challenge, it also allows for a great deal of
opportunity.
As you may already know, the Internet has become an incredible resource for those who
know how to take advantage of it. It can be a powerful tool that helps you to connect with
customers, generate new business leads and brand your products and services.
Did you know that 85% of consumers search online for the same products and services that your business
provides? That’s why it’s important for your company to be visible when they decide what to buy. Our goal at
BrandRep is to help you reach that point, to help you to be seen at the right time and at the right place to maximize
your online presence and potential.
It’s no longer enough to simply build a website for your business and hope that new customers will come to visit.
You’ll need a website specifically designed to maximize your visibility. With that in mind, Internet marketing isn’t
something you just do once and then toss aside. A successful online campaign is an ongoing process, more of a
journey than a destination.
At BrandRep, we understand that as a business owner you may not have the time to wage such a labor-intensive
marketing campaign. After all, you’ve got a business to run. That’s why we’ve designed several products that can
encompass any level of marketing you desire, as well as a team of experts in place to do it for you. We will work with
you every step along the way to give you an unbeatable presence on Google, Yahoo! & Bing.
* http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
www.brandrep.com 2
of consumers search online for the same products and services that your business provides *85%
And thank you for choosing us to be your online local marketing partner
encompassing services such as: Search Engine Optimization (SEO), Local Directory
Submissions, Review Monitoring and Search Engine Marketing (SEM).
Welcome to BrandRep
Having expanded from its humble origins into a powerful marketing tool, the Internet is now the world’s largest
marketplace. This means that today’s top search engine results can easily become buried in tomorrow’s footnotes as
businesses all compete for first page positions. While this can be a challenge, it also allows for a great deal of
opportunity.
As you may already know, the Internet has become an incredible resource for those who
know how to take advantage of it. It can be a powerful tool that helps you to connect with
customers, generate new business leads and brand your products and services.
Did you know that 85% of consumers search online for the same products and services that your business
provides? That’s why it’s important for your company to be visible when they decide what to buy. Our goal at
BrandRep is to help you reach that point, to help you to be seen at the right time and at the right place to maximize
your online presence and potential.
It’s no longer enough to simply build a website for your business and hope that new customers will come to visit.
You’ll need a website specifically designed to maximize your visibility. With that in mind, Internet marketing isn’t
something you just do once and then toss aside. A successful online campaign is an ongoing process, more of a
journey than a destination.
At BrandRep, we understand that as a business owner you may not have the time to wage such a labor-intensive
marketing campaign. After all, you’ve got a business to run. That’s why we’ve designed several products that can
encompass any level of marketing you desire, as well as a team of experts in place to do it for you. We will work with
you every step along the way to give you an unbeatable presence on Google, Yahoo! & Bing.
* http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
www.brandrep.com 2
of consumers search online for the same products and services that your business provides *85%
www.brandrep.com 4
BrandRep
Marketing ExpertsYour Local Our Company
Located in Irvine, California, BrandRep opened its doors in 2009. We are an authorized and certified Google
partner with over a decade of combined search engine optimization and search engine marketing experience.
Our industry experts are devoted to making sure that your business has the online presence it needs in order to
grow and thrive.
Our Purpose
When you sign up with BrandRep, you’re not just a client, you’re our partner. We work closely with you to develop
strategies that can transform your business by increasing your online visibility, website traffic, pay-per-click
conversions and sales.
Our Commitment
BrandRep uses ethical and innovative SEO techniques that produce sustainable, long-term results for your
business. We begin our service the moment you sign up with us to create, optimize and distribute your SEO site
and profile across the Internet. Although these practices take time to build momentum, we are confident that
your business will be on the front page of Google search results within ninety (90) days for two (2) of your chosen
BrandRep keywords.
Our Technology
Our state-of-the-art proprietary software is specifically designed to quickly optimize, distribute and track your
business profile across the Internet. These processes increase your online visibility and ranking for local search
results. Our software tracks nearly two dozen metrics for each of your keywords, as well as optimized pages
associated with your "natural" or "organic" (unpaid) site. These results are regularly updated and accessible
through our Client Dashboard Interface.
www.brandrep.com 4
BrandRep
Marketing ExpertsYour Local Our Company
Located in Irvine, California, BrandRep opened its doors in 2009. We are an authorized and certified Google
partner with over a decade of combined search engine optimization and search engine marketing experience.
Our industry experts are devoted to making sure that your business has the online presence it needs in order to
grow and thrive.
Our Purpose
When you sign up with BrandRep, you’re not just a client, you’re our partner. We work closely with you to develop
strategies that can transform your business by increasing your online visibility, website traffic, pay-per-click
conversions and sales.
Our Commitment
BrandRep uses ethical and innovative SEO techniques that produce sustainable, long-term results for your
business. We begin our service the moment you sign up with us to create, optimize and distribute your SEO site
and profile across the Internet. Although these practices take time to build momentum, we are confident that
your business will be on the front page of Google search results within ninety (90) days for two (2) of your chosen
BrandRep keywords.
Our Technology
Our state-of-the-art proprietary software is specifically designed to quickly optimize, distribute and track your
business profile across the Internet. These processes increase your online visibility and ranking for local search
results. Our software tracks nearly two dozen metrics for each of your keywords, as well as optimized pages
associated with your "natural" or "organic" (unpaid) site. These results are regularly updated and accessible
through our Client Dashboard Interface.
www.brandrep.com 6
How to Access Your Client Dashboard Interface
To access your CDI, please visit us on the web at: www.brandrep.com.
Once there, you will see the “Login”
area located on the navigation bar.
• Click on Login.
Next, enter your email address,
followed by your password.
• User Name: “Your email address”
• Password: “Provided by BrandRep”
Once you are logged in to our secured client area you will see the following:
• Company Profile
• SEO Site
• Keyword Ranking
• Local Directory Listings
• Brand Alerts
• Lead Generation
Please proceed to your company profile to confirm your enrollment information.
This information will be used to build your business’s Internet presence.
1
2
3
4
5
We understand that communication is central to any business endeavor and that is why we’ve
created an easy-to-use Client Dashboard Interface (CDI) in which all of your business marketing
results are centrally located. From here, you can confirm your business profile, as well as check
on your online progress and stats. You’ll have access to the same information as us, empowering
you with full knowledge about the work we’ve accomplished to date and how your business is
growing.
The Client Dashboard Interface is Your Key to Success!
BrandRep
www.brandrep.com 6
How to Access Your Client Dashboard Interface
To access your CDI, please visit us on the web at: www.brandrep.com.
Once there, you will see the “Login”
area located on the navigation bar.
• Click on Login.
Next, enter your email address,
followed by your password.
• User Name: “Your email address”
• Password: “Provided by BrandRep”
Once you are logged in to our secured client area you will see the following:
• Company Profile
• SEO Site
• Keyword Ranking
• Local Directory Listings
• Brand Alerts
• Lead Generation
Please proceed to your company profile to confirm your enrollment information.
This information will be used to build your business’s Internet presence.
1
2
3
4
5
We understand that communication is central to any business endeavor and that is why we’ve
created an easy-to-use Client Dashboard Interface (CDI) in which all of your business marketing
results are centrally located. From here, you can confirm your business profile, as well as check
on your online progress and stats. You’ll have access to the same information as us, empowering
you with full knowledge about the work we’ve accomplished to date and how your business is
growing.
The Client Dashboard Interface is Your Key to Success!
BrandRep
We have tools that will comb through the vastness of the Internet to find your business anytime it’s
mentioned in even the most obscure places. Once located, we will update you via email, as well as compile
your mentions into a convenient and continually updated central location on your CDI.
Brand Alerts
7
The architecture of your new organic site is designed with the latest
search engine optimization strategies and functionality. It allows a
potential new customer to navigate directly to your site when
looking for information about products or services just like yours.
You can:
• Upload pictures for display on your new photo gallery.
• Add special promotional offers and coupons.
• Add positive customer reviews.
Seo Site www
Keywords are the search terms that people use to find your business. As your page rankings advance, we
gather and display the results on your CDI. When one of your keywords reaches the first page on Google,
Yahoo! or Bing, an email is sent to alert you of the great news.
Keyword Rankings
Local directories help point potential new customers to your site. BrandRep will inform you of the local
directories in which your site is placed, and will allow you to review the listing as the links go live. You’ll also
receive regular progress updates via email.
Local Directory Listings
If you have signed up for our Lead Generation plan, you will be given an optimized SEO site with a trackable
number that allows you to measure the success of your targeted paid ad campaigns. Phone and email leads
are instantly connected to your business and recorded so that you can contact, review and rate them at any
time through your CDI.
Lead Generation
www.brandrep.com 8
We have tools that will comb through the vastness of the Internet to find your business anytime it’s
mentioned in even the most obscure places. Once located, we will update you via email, as well as compile
your mentions into a convenient and continually updated central location on your CDI.
Brand Alerts
7
The architecture of your new organic site is designed with the latest
search engine optimization strategies and functionality. It allows a
potential new customer to navigate directly to your site when
looking for information about products or services just like yours.
You can:
• Upload pictures for display on your new photo gallery.
• Add special promotional offers and coupons.
• Add positive customer reviews.
Seo Site www
Keywords are the search terms that people use to find your business. As your page rankings advance, we
gather and display the results on your CDI. When one of your keywords reaches the first page on Google,
Yahoo! or Bing, an email is sent to alert you of the great news.
Keyword Rankings
Local directories help point potential new customers to your site. BrandRep will inform you of the local
directories in which your site is placed, and will allow you to review the listing as the links go live. You’ll also
receive regular progress updates via email.
Local Directory Listings
If you have signed up for our Lead Generation plan, you will be given an optimized SEO site with a trackable
number that allows you to measure the success of your targeted paid ad campaigns. Phone and email leads
are instantly connected to your business and recorded so that you can contact, review and rate them at any
time through your CDI.
Lead Generation
www.brandrep.com 8
www.brandrep.com 109
What is Local SEO?
Local SEO is the process of increasing your site’s visibility in a search engine's organic results above your
competitors. This process is specifically targeted towards local consumers looking for your products and services.
Why It’s Important:
Your current customers are likely searching for your business by name; therefore, your business listing shows up
in their search results. However, prospective new customers tend to search by topic and city. An example of this
might be: “Florist in Miami.” Your new SEO site is specifically designed to target potential new customers who
search for products and services by using general search terms (keywords and key-phrases) along with the
desired location and not necessarily by your business name.
How it Works:
A big part of Local SEO involves the creation of a new SEO site. If you currently have a business website, this will
be a supplement to your existing site, not a replacement for it. The SEO site will include optimized content and
keyword relevancy for each of your products and services, as well as the latest proprietary SEO architecture
techniques. As search engine “Bots” or “Spiders” crawl the web, your site is index. The more information they find
about your business, the more popular or relevant your site becomes and the higher it will rank.
What to Expect:
You can expect to see results in only a few short months after enrollment.
Benefits of Local SEO:
• 85% of consumers search for local businesses online
• Improves your rankings on Google, Yahoo! & Bing
• Improves your local brand name recognition
• Clients will find your site while looking for relevant products and services.
• Gives you a larger Internet presence.
Local SEOWhat are Local Directories?
A local directory is like a phonebook in that it categorizes local businesses by the products and services they offer.
These listings create relevant links to your business and help drive potential new customers your way.
Why It’s Important:
Major search engines, such as Google, Yahoo! and Bing consider these core directory citations as quality inbound
links and use them in local search results. These links help to enhance your site’s visibility and ranking. In recent
years, local directories have become a popular place where your customers can rate your products and services,
and where potential new customers can come to review them.
What to Expect:
Our local directory service strategically adds your business profile to thirty (30) core local directories such as:
Google+ Local, Merchant Circle, Manta and Yelp! We will create or confirm your business listing to ensure all
information posted online is accurate.
For Google+ Local, you will receive a call from Google with a confirmation PIN number to confirm your listing, or
get a postcard mailed directly to your business. For Bing, you will receive a postcard or email with your
confirmation Bing code. Please contact us immediately upon receiving your confirmation call, email or postcard.
This enables us to use the PIN code to activate your listing.
We’ll continue to add your business profile to additional local online directories over time. As your business
profile becomes established, secondary directories will start adding your business to their listings, encouraging
and expanding your business’s visibility and growth.
Local Directories
www.brandrep.com 109
What is Local SEO?
Local SEO is the process of increasing your site’s visibility in a search engine's organic results above your
competitors. This process is specifically targeted towards local consumers looking for your products and services.
Why It’s Important:
Your current customers are likely searching for your business by name; therefore, your business listing shows up
in their search results. However, prospective new customers tend to search by topic and city. An example of this
might be: “Florist in Miami.” Your new SEO site is specifically designed to target potential new customers who
search for products and services by using general search terms (keywords and key-phrases) along with the
desired location and not necessarily by your business name.
How it Works:
A big part of Local SEO involves the creation of a new SEO site. If you currently have a business website, this will
be a supplement to your existing site, not a replacement for it. The SEO site will include optimized content and
keyword relevancy for each of your products and services, as well as the latest proprietary SEO architecture
techniques. As search engine “Bots” or “Spiders” crawl the web, your site is index. The more information they find
about your business, the more popular or relevant your site becomes and the higher it will rank.
What to Expect:
You can expect to see results in only a few short months after enrollment.
Benefits of Local SEO:
• 85% of consumers search for local businesses online
• Improves your rankings on Google, Yahoo! & Bing
• Improves your local brand name recognition
• Clients will find your site while looking for relevant products and services.
• Gives you a larger Internet presence.
Local SEOWhat are Local Directories?
A local directory is like a phonebook in that it categorizes local businesses by the products and services they offer.
These listings create relevant links to your business and help drive potential new customers your way.
Why It’s Important:
Major search engines, such as Google, Yahoo! and Bing consider these core directory citations as quality inbound
links and use them in local search results. These links help to enhance your site’s visibility and ranking. In recent
years, local directories have become a popular place where your customers can rate your products and services,
and where potential new customers can come to review them.
What to Expect:
Our local directory service strategically adds your business profile to thirty (30) core local directories such as:
Google+ Local, Merchant Circle, Manta and Yelp! We will create or confirm your business listing to ensure all
information posted online is accurate.
For Google+ Local, you will receive a call from Google with a confirmation PIN number to confirm your listing, or
get a postcard mailed directly to your business. For Bing, you will receive a postcard or email with your
confirmation Bing code. Please contact us immediately upon receiving your confirmation call, email or postcard.
This enables us to use the PIN code to activate your listing.
We’ll continue to add your business profile to additional local online directories over time. As your business
profile becomes established, secondary directories will start adding your business to their listings, encouraging
and expanding your business’s visibility and growth.
Local Directories
11
What is Review Generation?
Nothing beats good word of mouth when it comes to improving your business’s online reputation. Review
Generation is the process of gathering positive customer reviews about your business and posting them to your
SEO site and local core directories.
Why It’s Important:
Did you know that 7 out of 10 consumers say that they trust online reviews as much as personal
recommendations? In addition, 5 out of 10 consumers say that they are more likely to buy from a local business
that has a positive reputation! Review Generation is a tactic that lets you reduce the harm caused by negative
reviews, while maximizing the benefits associated with positive ones.
What to Expect:
We begin by giving a special toll-free number to your current customers. By calling this number, they can leave
their feedback on your products and services. When they call and tell us exactly how they were helped by your
business, we’ll put the positive reviews online for everyone to see!
Benefits of Review Generation:
• 70% of consumers trust personal reviews as much as professional reviews
• Your business’s reputation will improve
• The reviews will attract more potential new customers
• Positive reviews can counteract negative reviews left by unsatisfied customers.
Review GenerationWhat is Lead Generation?
If you want to be seen immediately on the first page search results, our Lead Gen plan offers Pay-Per-Click (PPC)
advertisements that will supplement your organic SEO marketing. These paid ads run above, alongside or below
relevant organic search results.
Why It’s Important:
Targeted traffic is attracted to your ad based on the keywords and key phrases selected for your paid marketing
campaigns. As such, we know that consumers clicking through to your CallSite (a SEO site with a trackable
number) are looking for the type of products and services your business offers.
What to Expect:
Lead Gen advertising campaigns can be launched within a week from enrollment. We begin by working with you
to choose your campaign keywords and key phrases. Next we define and set your daily, weekly or monthly budget.
Once your budget is set, we build compelling, targeted, call-to-action PPC ad campaigns that connect to your SEO
site. As these qualified leads call (or email) you, they are immediately forwarded to your business to convert into
new customers. All calls and emails are recorded and available on your CDI for you to review, rate and re-contact
at any time. A Lead Gen specialist will continually monitor, track and review the traffic generated to your CallSite
to ensure that you get the most out of your advertising dollars.
Benefits of Lead Generation:
• Live within a week from enrollment
• Immediately reach targeted consumers
• We can adjust the daily budget at any time
• Review, rate and re-contact all calls and emails from your CDI
• Creates a measurable ROI (Return on Investment)
• Advertise special offers (New Year’s Day, President’s Day, 4th of July, Free Consultation, etc...)
Lead Generation
11
What is Review Generation?
Nothing beats good word of mouth when it comes to improving your business’s online reputation. Review
Generation is the process of gathering positive customer reviews about your business and posting them to your
SEO site and local core directories.
Why It’s Important:
Did you know that 7 out of 10 consumers say that they trust online reviews as much as personal
recommendations? In addition, 5 out of 10 consumers say that they are more likely to buy from a local business
that has a positive reputation! Review Generation is a tactic that lets you reduce the harm caused by negative
reviews, while maximizing the benefits associated with positive ones.
What to Expect:
We begin by giving a special toll-free number to your current customers. By calling this number, they can leave
their feedback on your products and services. When they call and tell us exactly how they were helped by your
business, we’ll put the positive reviews online for everyone to see!
Benefits of Review Generation:
• 70% of consumers trust personal reviews as much as professional reviews
• Your business’s reputation will improve
• The reviews will attract more potential new customers
• Positive reviews can counteract negative reviews left by unsatisfied customers.
Review GenerationWhat is Lead Generation?
If you want to be seen immediately on the first page search results, our Lead Gen plan offers Pay-Per-Click (PPC)
advertisements that will supplement your organic SEO marketing. These paid ads run above, alongside or below
relevant organic search results.
Why It’s Important:
Targeted traffic is attracted to your ad based on the keywords and key phrases selected for your paid marketing
campaigns. As such, we know that consumers clicking through to your CallSite (a SEO site with a trackable
number) are looking for the type of products and services your business offers.
What to Expect:
Lead Gen advertising campaigns can be launched within a week from enrollment. We begin by working with you
to choose your campaign keywords and key phrases. Next we define and set your daily, weekly or monthly budget.
Once your budget is set, we build compelling, targeted, call-to-action PPC ad campaigns that connect to your SEO
site. As these qualified leads call (or email) you, they are immediately forwarded to your business to convert into
new customers. All calls and emails are recorded and available on your CDI for you to review, rate and re-contact
at any time. A Lead Gen specialist will continually monitor, track and review the traffic generated to your CallSite
to ensure that you get the most out of your advertising dollars.
Benefits of Lead Generation:
• Live within a week from enrollment
• Immediately reach targeted consumers
• We can adjust the daily budget at any time
• Review, rate and re-contact all calls and emails from your CDI
• Creates a measurable ROI (Return on Investment)
• Advertise special offers (New Year’s Day, President’s Day, 4th of July, Free Consultation, etc...)
Lead Generation
13
What are Brand Alerts?
Brand Alerts are notifications sent to you via email to advise you anytime someone mentions your brand online.
We will search the Internet in real time and tell you when information about your brand is found on forum
postings, videos, blogs, groups and online newspaper articles.
Why It’s Important:
You can use Brand Alerts to monitor anything said about your brand and take appropriate actions as needed.
What to Expect:
Notifications are sent in real time as soon as service begins.
Brand Alerts
Customers are looking for local businesses,
and.... They Find You!
13
What are Brand Alerts?
Brand Alerts are notifications sent to you via email to advise you anytime someone mentions your brand online.
We will search the Internet in real time and tell you when information about your brand is found on forum
postings, videos, blogs, groups and online newspaper articles.
Why It’s Important:
You can use Brand Alerts to monitor anything said about your brand and take appropriate actions as needed.
What to Expect:
Notifications are sent in real time as soon as service begins.
Brand Alerts
Customers are looking for local businesses,
and.... They Find You!
16812 Armstrong Avenue
Suite 200
Irvine, CA 92606
Phone: (800) 405-7119
Support: [email protected]
www.brandrep.com
© 2012 BrandRep, Inc. All rights reserved.
BrandRep