brandlogic sustainability leadership report
DESCRIPTION
Top 100 global corporations, including Apple, are rated on their actual vs perceived sustainability performance - see who's up and who's downTRANSCRIPT
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Sustainability leadership
SUSTAINABLE BRANDS CONFERENCE Monterey, California June 7-10, 2011
Measuring perception vs. reality
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Context
• Increasingly, corporate reputation = corporate brand
• Sustainability practices impact brand
• Sustainability initiatives cut across functions
• Reactions to specific pressure groups vs. strategic
• Paucity of non-anecdotal data for fact-based prioritization
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Goal: Help corporations identify sustainability risks, opportunities, and investment priorities
• Measuring gaps between actual and perceived performance on E, S and G factors
• Measuring gaps on these dimensions among competitors/peers and industry sectors
• Establishing statistically valid benchmarks for longitudinal study of performance
• Adding new insights and tools for managing sustainability investments
Highly attentive stakeholder groups: • Purchasing/supply
professionals • Investment
professionals • Graduating
college/university students
Countries covered: • China • Germany • India • Japan • United Kingdom • United States
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
The Sustainability IQ Matrix
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Sources at a glance
Source of the Sustainability Reality Score (SRS) used in the Sustainability IQ Matrix
175 environmental, social and governance metrics for rating companies
5 key performance indicators per ESG dimension
1200 rated corporations
Source of the Sustainability Perception Score (SPS) used in the Sustainability IQ Matrix
16000+ company ratings
2400 respondents from 3 highly attentive stakeholder groups (800 respondents in each)
100 prominent global corporations covering 9 of the 10 global industry categories (GICS)
6 major countries covered (400 respondents in each)
June 7, 2011 Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Sustainability IQ Matrix Global 100 Prominent Brands
June 7, 2011
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Sustainability IQ Matrix Information Technology
June 7, 2011 Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Apple’s perceived sustainability performance scorecard
By segments
Benchmark Comparisons
64
51
48
46
66
Investment professionals
Purchasing professionals
Pending graduates
Developed countries
Newly developed countires
Total ESG (SPS) Score
74
59
69
61
79
47
48
45
47
57
Total ESG (SPS) Score
Social Score
Environmental Score
Governance Score
Overall performance
Total sample Information Technology Computers/IT Services
= Apple score is significantly higher/lower than the particular group of companies at 90% confidence level
Social Score Environmental Score Governance Score Overall performance
64
52
49
48
66
63
48
45
43
66
64
51
49
47
67
39
40
36
39
48
Developed countries Newly developed countries
Overall performance
Rank 8
Environmental Score
Rank 15
Governance Score
Rank 13
Total ESG (SPS) Score
Rank 14
Social Score
Rank 15
64
65
62
64
74
50
51
47
50
61
50
51
47
50
59
54 54 51 54 67
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Apple’s real vs. perceived sustainability performance scores on E, S and G factors
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Apple’s real vs. perceived sustainability performance scores on E, S and G factors
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Apple and two competitors: Ratings on social performance
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Apple and two competitors: Perceived and actual performance on various social responsibility factors
CRD Analytics components of Social Performance Indicator (SPI) score
Perceptions among Purchasing Professionals
Copyright © 2011 Brandlogic, Inc. and CRD Analytics
Q & A
Our sustainability consulting services
• Customized reports from study findings
• Sustainability workshops
• Stakeholder research
• Sustainable brand strategy
• Materiality mapping
• CSR/sustainability reports
• Integrated reporting