Branding/Logo DesignYou will be creating an original logo

for your personal brand.This will be part of your office set: business card,

letterhead, logo/icon and website design.

Branding/Logo Design

Must be:•Simple•Memorable•Enduring•Versatile•Appropriate

Logo 101

Branding/Logo Design

• Learn from others• Avoid Clichés• Immerse yourself

in the brand• Keep ALL your

sketches

Branding/Logo

1. Complete the survey on the next slide

– record in your Sketchbook

2. Research graphics/icons for your logo/brand

3. Draw 30 thumbnail sketch ideas for graphics for your logo/brand design.

Branding/Logo Survey1. What type of company do I want to run?

(Clothing, food, sports, tech, etc)2. What is the feel of my company? (Fun, loud, cutting edge, haute couture, homey, kid friendly, etc)3. Who is my target audience for my product?4. What am I selling?5. What is the name?6. What do I NOT want in a logo design? (Lots of color, only one color, too simple, too complex, goofy looking, too formal, etc)

Thumbnails

Branding/Logo1. After completing the survey on the

branding (recorded in your SB)2. Research graphics/icons for your

logo/brand3. Review your 30 thumbnail sketch ideas

for graphics for your logo/brand design with two classmates.

4. Choose and circle your 6 best designs.5. Divide a new page in your SB into six

sections.6. Draw each of the 6 best designs you

have chosen larger and more detailed and refined.

7. Show to Ms. V for approval

Refinement

Branding/Logo1. After show your refinements

to Ms. V for approval:2. Begin creating your vector

graphics in Ai– Each file should be

separate and 10in x 10in– Save each file for what

the graphic is named(ex. taco.ai)

3. Save all files in your Infographic folder in GD

Branding/Logo

Things to remember when creating your logo:

•Keep it simple and appropriate•Choose a color scheme and stick to it

LOGO1. You are creating three other pieces in

addition to your logo for your branding set:

Be sure to save your design in theorientation intended

Business Card:Bleed 3.46in x 2.32in(inside 3.14in x 2.02)300 ppi

Letterhead:bleed 8.66in x 11.16in(inside 8.34in x 10.84in)300 ppi•Create banners for design in Ps or Ai• Create layout in InDesign

App Icon:120px x 120px72 ppi

Business Card- Layout1. Draw your business card layouts in your sketchbook2. You will need 2 design files: a front and back design3. Include your logo4. Determine what type of information you want to include. For example: Name Expertise Phone LinkedIn

Email Website YouTube Channel

Vimeo Blog etc.

BUSINESS CARD

•Save as:businessCard_front_lastName.psdbusinessCard_back_lastName.psdbusinessCard_front_lastName.jpgbusinessCard_back_lastName.jpg

•Save ALL to your branding folder

Letterhead1. Design a banner for your letterhead in Ps or

Ai2. The Letterhead will be created using

InDesign:– 8.5” x 11” paper

3. Do some research on letterhead design:– Your letterhead

should follow suitwith your logo,color schemeand business carddesign

– Start HERE

App Icon1. The App icon will be created using Ps or Ai:

– 120 px x 120 px, 72 ppi

2. Do some research on app icon design:• Your app icon will be the

simplest version of yourlogo

• Stick to your color scheme

App Icons – Flat Design

LOGO1. You are creating three other pieces in

addition to your logo for your branding set:

Be sure to save your design in theorientation intended

Business Card:Bleed 3.46in x 2.32in(inside 3.14in x 2.02)300 ppi

Letterhead:bleed 8.66in x 11.16in(inside 8.34in x 10.84in)300 ppi•Create banners for design in Ps or Ai• Create layout in InDesign

App Icon:120px x 120px72 ppi

Branding/Logo DesignCreate a layout of all of your branding items.Arrange them in an aesthetically pleasing composition.(start

with a Ps doc at least 22” x 18” 300ppi)Save it as branding_LastName.jpg

Branding/Logo DesignFiles in your branding folder:•logo_lastName.ai•businesscardFront_LastName.jpg•businesscardBack_LastName.jpg•letterhead_LastName.pdf•app_LastName.jpg•branding_LastName.jpg