branding yourself
DESCRIPTION
Facing clutter? Cut through it buy proactively treating yourself like a brand (because you ARE one).TRANSCRIPT
Branding YourselfCareer Launch using
Marketing to your Advantage
The brand calledYOU.
Why bother branding yourself?
Why bother branding yourself?
Online●Social Media (Facebook, LinkedIn, Twitter)●Reviews & ratings, Amazon (Yelp, etc.)●Forums, opinion boards●Your email signature (mobile too)
@BeccaAtTriLine
Why bother branding yourself?
● Make sure your bio & picture reflect the brand you want to portray
● Connect with the big fish (in little ponds)
● #haj = have a job● Find like-followers
@BeccaAtTriLine
Why bother branding yourself?
Censorship isn't a bad thing●Filter, filter, filter content based on your audience●Filter photos others’ post of you●Balance work and personal●Keep it positive, helpful and likable●Check out “Likable SocialMedia” by Dave Kerpen
@BeccaAtTriLine
Why bother branding yourself?
LinkedIn●Strictly professional●Post no more than 2 times/wk●Fill out entire profile●Customize your profilelinkedin.com/in/johnlsmith●Seek out testimonials and the reap rewards of being credible●More info: on.mash.to/link_branding
@BeccaAtTriLine
Why bother branding yourself?
Forums & Social Networks●Comment carefully●Brand your signature●Check out “Crush It”by Gary Vaynerchukfor strategy
@BeccaAtTriLine
Why bother branding yourself?
Offline●Events! (meetups, tweetups, Yelp gatherings)●Business cards●Resume●Tradeshows & conferences●Association meetups●Hobby groups, sports clubs
@BeccaAtTriLine
Why bother branding yourself?
What you share defines you●Consistent use of name, interests, photo in profiles and how you introduce yourself●You are who you surround yourself with
@BeccaAtTriLine
Why bother branding yourself?
What you share defines you●Pick an “overarching theme” that covers your many interests:bit.ly/vtoxlQ●We want people to fit into “boxes”… make it easy for people to get you
@BeccaAtTriLine
Why bother branding yourself?
Be careful what you promote and who you associate with, online & off●Don’t lie●Don’t misspell●Make sure you’re seen●Make sure you take advantage of every opportunity●Recognize your brand will change
@BeccaAtTriLine
Additional branding & networking resources
●You, Inc. The Art of Selling YourselfHarry Beckworth
●You are a BrandCatherine Kaputa
Entire presentation:
[email protected] facebook.com/TriLineMarketing