branding united colors of benetton
DESCRIPTION
This is a branding presentation on United colors of benetton. the background topic is branding which is explained using geography and astronomy.TRANSCRIPT
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Encountering a brand is like exploring a different world.
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CHILDREN
FASHION FOR MEN
ACCESSORIES
FASHION FOR WOMEN
LIFESTYLEUNDERCOLORSFOOTWEAR
+GLAMOUR
ELEGANCE
ORIGINALITY
GLAMOURSPORTY
FASHIONPLEASURE
GLAMOUR
INNOVATIVE
LUXURY
STYLE
COMFORT
QUALITY
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BRAND ESSENCE
VISSION, MISSION AND VALUES
Benetton’s foundation and guiding principals.
POSITIONING
The market space , that
Benetton wants to occupy.
PERSONILITY
What does Benetton look
like to you.
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Brand Stories
Brand Stories
Brand Stories
Brand Stories
POPULAR CULTURE
CUSTOMERINFLUENCERS
THE FIRM
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Brand Royalty
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BRAND LIFE CYCLE(ALNILAM)
MARKET LIFE CYCLE(ALNITAK)
PRODUCT LIFE CYCLE(MINITAKA)
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BRAND FUNDAMENTALS
Conceptual Definition
Brand Vision
Brand Culture
Brand Values
Brand Communication
Brand Eroders
Brand Name
Brand Promises
GraphicalElements
BrandMission
BrandPersonality