Branding• Simplifies and gives focus to new directions• Unifies and accommodates new entities and sub-brands• Needs to be updated over time, in concert with the

evolution of the organization

Brand ConsistencyOur goal: Create a new brand architecture that unifies all areas of Stony Brook University.• The new mark provides all areas of campus with an

integrated and consistent design

Brand Consistency• Our medical enterprise has a new name• Stony Brook Medicine unites University Hospital, the five

schools, and all our off-campus patient-care facilities• Stony Brook Medicine is more strongly united with Stony

Brook University’s focus on research and academics

Benefits of a Consistent BrandCommunications from all our sub-brands will look the same.• A consistent brand improves the efficiency of

communications and marketing for ALL areas of campus• It unites University Hospital with the five schools and

off-campus patient-care facilities• It brings together the medical enterprise (patient care,

research, education) and Stony Brook University• Updates make the brand more modern and engaging

Benefits of a Consistent BrandTranslates well internally and externally• Approachable for all audiences—academics, researchers,

students, patients and community members• Foundation for consistent and strong brand

communications

INTRODUCING

OUR NEW MARKS

STONY BROOK UNIVERSITY PRIMARY LOGO

STONY BROOK UNIVERSITY SECONDARY LOGOS

STONY BROOK UNIVERSITY SUB-BRAND LOGOS

STONY BROOK UNIVERSITY LETTERHEAD

STONY BROOK UNIVERSITY BUSINESS CARDS

STONY BROOK MEDICINE PRIMARY LOGO

The Stony Brook Medicine website, www.stonybrookmedicine.edu,

includes style guidelines illustrating treatment of its sub-brands.